Introduction

Realbotix (TSXV: XBOT | OTCQB: XBOTF | FSE: 76M0.F), formerly known as Tokens.com, is a pioneering company in the integration of AI and high-quality humanoid robots. Focused on improving human experiences through connection, learning, and play, Realbotix operates in a niche segment of the massive robotics and AI market. The company develops customizable robots that provide companionship to humans, serving the healthcare, education, and entertainment industries.

Challenge

Despite their innovative technology and unique market position, Realbotix faced the challenge of effectively communicating its new value proposition and vision to potential investors and clients. The company needed a comprehensive digital overhaul to transition from their previous identity as Tokens.com and showcase their cutting-edge AI and robotics solutions, including their flagship humanoid robot Aria.

Results

Realbotix’s partnership with Global One Media led to a successful rebranding and significantly enhanced online visibility.

Stock Performance

After over a year of engagement with us since May 2023, Realbotix’s stock price remains relatively stable, but its trading volume has notably increased, indicating a significant level of investor interest and activity. While there may be various factors that can impact stock performance, effective and consistent corporate communication efforts can enhance visibility among potential investors.

Social Media Presence

Following the creation and optimization of social media accounts for Realbotix, their online engagement metrics showed remarkable growth:

  • LinkedIn: 3,084 Followers on LinkedIn, notably increasing Impressions, and relatively consistent levels of Engagement, as highlighted by the 1,819 Reactions the page garnered
  • Facebook: 498,700% rise in Impressions, 617,400% surge in Reach, 100% increase in Content Interactions, and 100% boost in Link Clicks
  • Instagram: 1,000 Followers on Instagram, 100% increase in Reach to 22.2K, 100% surge in Content Interactions to 2.3K, and 100% rise in Link Clicks

We also recently launched an Instagram, TikTok, and YouTube channel for their humanoid robot, Aria, to showcase the capabilities of their creation, and the accounts are consistently gaining traction.

Podcast

Our podcast episode “Sci-Fi Meets Reality: What Makes Tokens.com-Simulacra Merger a Promising AI Robotics Stock” became one of the top 4 most listened-to episodes on our Spotify channel of all time, with over 8,000 plays. This success demonstrates the high level of interest in Realbotix’s story and the effectiveness of our content in reaching and engaging with a wide audience of potential investors and technology enthusiasts.

Strategy

A full-scale rebrand and comprehensive digital marketing strategy were implemented for Realbotix to enhance its online presence, align its brand with its new business focus, and attract potential clients and investors.

Goals:

  1. Establish a consistent brand presence across key social media platforms
  2. Enhance investor communications through timely updates and high-quality social media and video content
  3. Develop a new brand identity through the creation of a new logo, branding, website, investor presentation, and other marketing materials
  4. Showcase Realbotix’s innovative AI and robotics capabilities, including its humanoid robot Aria

Rebranding

To reflect the company’s evolution from its roots in cryptocurrency to its current focus on relationship-based AI and realistic humanoid robots, Realbotix collaborated with us for a complete rebranding. We collaborated to design a new logo, branding, investor deck, and other corporate communication materials to highlight their technological capabilities and foster confidence among potential clients and investors.

We also developed a new website that showcases Realbotix’s innovative products and technologies. The site features intuitive navigation, minimalist visuals, and comprehensive information about their AI and robotics solutions.

Video Content Marketing

Our team produced engaging video content, including interviews with Realbotix executives on company updates and future plans, as well as demonstrations of their AI and robotics technologies, particularly Aria’s capabilities. These videos were published as part of Global One Media’s Stocks to Watch series to provide significant exposure to an investor audience.

Recognizing that attention spans on social media are typically shorter, we also repurposed shorter, impactful clips from these long-form videos and strategically distributed them across various platforms to maximize visibility and engagement.

Podcast

To further expand Realbotix’s reach and provide in-depth insights to investors, we developed a targeted podcast strategy. We created and promoted podcast episodes on our Stocks to Watch channel on Spotify, focusing on Realbotix’s journey, technology, and growth potential. Our channel has global listeners, with the majority being in the United States and Canada, followed by Ireland, Switzerland, Spain, and South Africa.

One standout episode is “Sci-Fi Meets Reality: What Makes Tokens.com-Simulacra Merger a Promising AI Robotics Stock,” which discusses the details of the merger that resulted in Realbotix.

Social Media Marketing

We established and optimized their social media presence, developing tailored content strategies for each platform and effectively engaging with potential clients, investors, and technology enthusiasts.

As a unique aspect of this project, we created distinct social media accounts for Aria, Realbotix’s flagship humanoid robot. This innovative approach allowed us to showcase Aria’s capabilities, demonstrating the advanced nature of their modular hardware base and companionship-based AI technology.

This case study shows that with strategic rebranding and targeted digital marketing strategies, even the most dramatic pivots in business focus can be effectively communicated, leading to improved online visibility and investor engagement. Through our ongoing engagement, Realbotix has successfully repositioned itself in the market.

REALBOTIX, MAY 2023 – JULY 2024

I've worked with Global One Media for several years on various projects. I trust Bastien and his team to deliver great results and always on time. The group is responsive to my questions 24/7. They work hard to understand our company and social media needs. They've helped us grow our presence and our social media profile. Most recently, they rebuilt our website. I was impressed with the creativity and the timeliness of that project. They also contribute by arranging interviews and making useful introductions. Overall, I have no hesitation recommending Global One for any public entity seeking to build its social media presence.

Andrew Kiguel

CEO
Realbotix Corp.