Introduction
Alta Copper Corporation (TSX: ATCU | OTCQX: ATCUF | BVL: ATCU) is a Canada-based multi-asset copper developer focused on advancing its flagship 100%-owned Cañariaco Copper Project in Northern Peru to contribute to the growing global demand for copper. The 2024 Optimized Preliminary Economic Assessment (PEA) for Alta Copper’s Cañariaco Project outlines strong economic potential, with a pre-tax Net Present Value (NPV) of $4.1 billion and an Internal Rate of Return (IRR) of 32.4%, and an after-tax NPV of $2.3 billion and IRR of 24.1%.
Challenge
Despite its attractive properties and astute management, the company faced challenges in communicating its value proposition and growth potential to the online investor community. It needed a comprehensive rebranding and digital marketing strategy to engage its target investors more effectively.
Results
Alta Copper’s engagement with Global One Media led to a successful rebranding, an online visibility boost, and improved stock value.
Stock Performance
After over a year of working with us starting in May 2023, Alta Copper’s share price increased by approximately 11%, and its trading volume has surged significantly over the period between May 1, 2023- July 26, 2024. Although there are various factors that can affect stock performance, it’s important to note that effective corporate communications enhance a company’s visibility among potential investors, who may not be aware of the opportunity otherwise.
Social Media Presence
After just over a year of strategically crafting a wide range of engaging content for Alta Copper, their social media accounts witnessed the following exceptional results:
Search Engine Optimization
Our strategic content optimization efforts brought one of our video interviews with Alta Copper to the first page of Google search results for the keyphrase “copper stock 2024”. This positions the company in front of an audience of potential investors.
Strategy
We assisted Alta Copper with their rebranding and implemented a comprehensive digital strategy to enhance its online presence, solidify its reputation, and attract potential investors.
Goals:
- Establish a strong, consistent brand presence across key digital platforms
- Improve investor communications through high-quality social media and video content, along with timely updates
- Develop a new visual identity and create compelling investor-focused materials that build investor confidence.
Rebranding
To improve their credibility and brand perception among investors, Alta Copper underwent a comprehensive rebranding. We collaborated closely to design a new logo, develop brand guidelines, and create a more impactful investor presentation. With more professional-looking corporate communication materials, we helped Alta Copper make a positive first impression, showcase their capabilities, vision, and growth potential, and foster investor confidence.
Video Content Marketing
Our team crafted engaging video content, including a company mission video and executive interviews to showcase Alta Copper’s growth strategy, project updates, and future milestones.
These videos received significant exposure to a broad investor audience as they were distributed as part of Global One Media’s Stocks to Watch series.
Considering people’s short attention spans and to maximize impact, we repurposed video clips for their dedicated YouTube channel and social media platforms.
Furthermore, we featured Alta Copper on our new InvestorTV channel to put them in front of a targeted audience.
Social Media Marketing
Recognizing the role of social media in shaping the modern investment landscape, our team of writers and social media coordinators collaborated to establish a strong social media presence for Alta Copper. We strategically developed content calendars for Facebook, LinkedIn, X (Twitter), and Instagram to engage with the right investor audience.
Alta Copper’s story underscores the critical role of a comprehensive digital strategy in today’s competitive investment landscape, proving that even in traditional industries like mining, a strong online presence can drive investor confidence and real-world value.
ALTA COPPER, MAY 2023 – JULY 2024
From the moment Alta Copper started on its full rebrand, the Global One Media team was instrumental in developing our new logo, brand guidelines, and investor presentation. Their video interviews and social media content, precisely honed to strongly engage with Alta Copper's target investors, have been great for our online visibility. We recommend Global One Media for their 24/7 commitment to delivering top-tier and brand-safe digital marketing services.
Giulio Bonifacio
Alta Copper Corp.