Introduction

Sono Group N.V. (OTCQB: SEVCF) is a pioneer in solar mobility technology, focusing on integrating solar solutions into commercial vehicles. With their proprietary solar technology and innovative approach to sustainable transportation, the company has positioned itself as a leader in the growing solar mobility sector, particularly in Europe and North America.

Challenge

Following their strategic pivot to focus exclusively on solar technology integration for commercial vehicles, Sono Group N.V. needed to effectively communicate their new direction and technological capabilities to a global investor audience. The company required a comprehensive content marketing strategy to showcase their innovative solar solutions and establish their presence in the commercial vehicle sector.

Results

Sono Group N.V.’s engagement with Global One Media Group, which started in August 2024, delivered significant results across multiple fronts, demonstrating the effectiveness of the comprehensive content marketing strategy.

Performance Metrics

Stock Performance

The latest 6-month chart of Sono Group N.V. from August 2024 to February 4, 2025, shows notable growth:

Over this period, the share price increased by more than 13%, accompanied by a rise in trading volume and market liquidity. While various market factors and company developments contributed to this growth, the improved digital presence and strategic communications played a key role in raising awareness among stakeholders and potential investors.

Social Media Presence

Within 6 months of working with us, Sono Group N.V.’s social media metrics showed remarkable improvement:

  • Facebook: The company’s Facebook page experienced a 100% surge in Reach, 100% increase in Content Interactions, and a total of over 7,200 views.
  • LinkedIn: There has also been substantial growth in the company’s LinkedIn page, with 72,236 organic impressions and a 6.3 engagement rate.
  • Instagram: Sono Group N.V.’s Instagram page had a total of more than 8,500 views, 100% increase in Reach, and 100% surge in Content Interactions.

Strategy

We implemented a multi-channel content marketing strategy for Sono Group N.V. to enhance their market presence, educate investors about their solar technology solutions, and showcase their leadership in sustainable transportation.

Goals:

  • Establish Sono Group as a leader in solar mobility technology in investors’ minds
  • Enhance online presence across key platforms
  • Showcase the company’s solar solutions for commercial vehicles
  • Engage with a broader investor audience through strategic content distribution

Solutions

Video Content Marketing

We produced engaging video content that showcased Sono Group N.V.’s potential and market vision. These videos were part of Global One Media’s Stocks to Watch series, offering significant exposure to investors. 

Recognizing that people’s attention spans are increasingly becoming shorter, we implemented a dual strategy: creating comprehensive long-form interviews for detailed investor information about the company’s financials and future plans, product range, and proprietary technology, while also developing shorter, impactful clips optimized for social media platforms.

We also invited their CEO George O’Leary to participate in an exclusive investorTV panel discussion on “Investing in the EV Ecosystem,” where he shared insights alongside industry leaders about solar technology integration in commercial vehicles. 

The event had over 200 live attendees and reached up to 3,300 views later, positioning the company at the forefront of the solar technology conversation and establishing their CEO as an industry thought leader.

Social Media Marketing

Our writers, creatives, and social media managers developed and executed platform-specific strategies to maximize Sono Group N.V.’s online presence. Through carefully crafted social media calendars and engaging content, we achieved significant growth across all platforms. They became a hub for informative content, the latest company updates, and a visual showcase for the company’s solar technology solutions. 

This case study showcases how a well-executed content marketing strategy can help cleantech companies like Sono Group N.V. effectively communicate their value proposition and engage with global investors. Through the strategic posting of company updates, product-related content, and relevant industry news, we managed to maintain consistent engagement levels and highlight the client’s unique position in the solar mobility market.

SONO GROUP N.V., AUGUST 2024 – FEBRUARY 2025