Introduction

First Nordic Metals (TSX.V: FNM | OTCQB: FNMCF | FSE: HEG0) is a mineral exploration company focused on developing district-scale gold projects in Northern Europe. The company was formed through the merger of Barsele Minerals Corp. and Gold Line Resources Corp., consolidating projects along the Gold Line Belt in Northern Sweden. First Nordic Metals’ portfolio includes the flagship Barsele Project, along with the Paubäcken and Storjuktan projects in the Gold Line Belt in Sweden, and the Oijärvi Greenstone Belt in Northern Finland.

Challenge

Following the merger, First Nordic Metals needed to establish a strong, unified brand identity and effectively communicate its new value proposition to potential investors. The company required a comprehensive digital strategy to showcase its expanded portfolio, highlight its position as a leading Nordic-focused explorer, and attract investor interest in its promising projects.

Results

Global One Media was brought in by First Nordic Metals to lead to a successful rebranding and significantly enhanced online visibility.

Stock Performance

The latest 6-month chart of First Nordic Metals ending July 16, 2024 shows remarkable growth:

This consistent upward trend and significantly increasing trading volume demonstrate growing investor interest. While there are various factors that impact stock performance, it’s important to note that effective corporate communications improve visibility among potential investors, who may not be aware of the opportunity otherwise.

Surge in First Nordic Metals Stock Following InvestorTV Panel Appearance a day after First Nordic Metals’ appearance on our InvestorTV panel discussion on June 7, its stock gapped up to 0.32 from its previous close of 0.28, finding initial support at that level. Subsequently, the price rallied, reaching a high of 0.39 on June 12 before retracing back to the 0.32 level where it has consolidated since. Notably, trading volume also surged following the panel discussion, particularly in the following week, suggesting heightened investor interest.

Stock Performance

After nearly two years of working with us, First Nordic Metals’ social media metrics showed remarkable growth:

  • Facebook: 3,900% surge in Reach, 100% increase in Content Interactions, and 100% rise in Link Clicks
  • LinkedIn: Substantial growth in Engagement Rate and Impressions, totaling 5,417 organic engagements and 50,794 organic impressions.

Strategy

We assisted First Nordic Metals with their rebranding and implemented a comprehensive digital strategy to establish their new identity, boost their online presence, and engage potential investors.

Goals:

  1. Establish a strong brand presence across key social media platforms
  2. Craft a new visual identity and compelling investor-focused materials that highlight the company’s expanded portfolio
  3. Enhance corporate communications through high-quality social media posts and video content

Solutions

Rebranding

We collaborated closely with First Nordic Metals to design a new logo, branding, and impactful investor presentation. This rebranding is a strategic move to showcase the company’s position as a leading explorer in the Nordic region. We developed a new website for First Nordic Metals that highlights their expanded project portfolio and provides comprehensive information for potential investors.

Video Content Marketing

Our team produced engaging video content, including interviews with First Nordic Metals executives discussing their projects, exploration plans, and growth strategy and potential. These videos were part of Global One Media’s Stocks to Watch series, offering significant exposure to investors.

We also invited their CEO Taj Singh for an InvestorTV panel discussion to boost the company’s visibility and establish him as an industry thought leader.

To maximize impact and cater to people’s shorter attention spans, we repurposed clips from these interviews and the panel discussion for distribution across various platforms.

Social Media Marketing

Recognizing the critical role of social media in shaping the modern investment landscape, we established and grew First Nordic Metals’ social media presence. Through tailored content strategies and optimized content calendars for Facebook, LinkedIn, X (Twitter), and Instagram, we helped them showcase their projects and progress, effectively engaging a targeted investor audience.

This case study demonstrates the power of a comprehensive rebranding and digital marketing strategy to establish strong online visibility following a merger. By creating a cohesive brand identity and leveraging various social media channels, First Nordic Metals has successfully positioned itself as a leading Nordic-focused explorer, attracting investor interest and setting the stage for future growth in the competitive mineral exploration sector.

FIRST NORDIC METALS, MARCH 2024 – JULY 2024