Introduction
Millennial Potash (TSXV: MLP | OTCQB: MLPNF | FSE: X0D), a Canadian exploration company, is advancing its Banio Potash Project in Gabon, West Africa, with an estimated after-tax Net Present Value (NPV) of $1.07 billion from a recent Preliminary Economic Assessment, highlighting the project’s strong economic potential. Led by a seasoned management team with a proven track record in resource development, the company is progressing towards a full Feasibility Study and Environmental Impact Assessment, aiming for completion by mid-2025, as it seeks to establish itself as a key player in the global potash market.
Challenge
Despite having a promising project and an experienced team, Millennial Potash faced challenges in effectively communicating its value proposition to potential investors and reaching a larger audience. The company needed a comprehensive digital marketing strategy to showcase its Banio Potash Project, highlight its experienced management team, and attract investor interest in its exploration efforts in West Africa.
Results
Millennial Potash hires Global One Media to lead a significant improvement in its online visibility and investor engagement.
Stock Performance
Millennial Potash’s 6-month chart ending May 24, 2024 shows notable growth.
This bullish trend and substantial increase in trading volume indicate growing investor interest. While various factors influence stock performance, effective digital marketing efforts enhance visibility among potential investors, who might otherwise be unaware of the opportunity.
Social Media Presence
Following the implementation of our digital strategy, Millennial Potash saw remarkable growth in online engagement and visibility:
Facebook: 1.1M% surge in Reach, 79.3K% boost in Content Interactions, and 38.7K% increase in Link Clicks
Instagram: 29.2K% surge in Reach, 100% rise in Content Interactions, and 100% boost in Link Clicks
LinkedIn: Significant growth in Impressions and relatively stable Engagement Rate, totaling 8,675 organic engagements and 62,152 organic impressions
Influencer Marketing Success
Our collaboration with financial influencer @stastalksstocks on TikTok significantly expanded Millennial Potash’s reach to younger investors. The TikTok video garnered 37,951 views, 4,497 likes, 19 shares, and 171 bookmarks, introducing the company to a new demographic of potential investors.
Strategy
We implemented a multi-faceted digital strategy for Millennial Potash to enhance its online presence, educate investors about its project, and engage potential investors.
Goals:
- Establish presence and increase online visibility across key social media platforms
- Educate investors about the potential of Millennial Potash and the Banio Potash Project through engaging social media posts and video content
- Attract a diverse range of investors through various online channels
Solutions
Video Content Marketing
We produced several compelling videos for Millennial Potash, including a mission video that showcases their vision, the Banio Potash Project, and their potential impact on the global potash market. This video serves as a powerful tool for introducing the company to potential investors.
We also created a series of executive interviews and project updates focusing on their flagship project’s potential, which were distributed through Global One Media’s Stocks to Watch series and other channels.
To maximize impact and appeal to shorter attention spans, we extracted and distributed clips from these interviews across various platforms.
Influencer Marketing
To reach a younger demographic of investors, we collaborated with financial influencers on platforms like TikTok. This strategy helped introduce Millennial Potash to a new audience and diversify its investor base.
Social Media Marketing
Our team established and optimized Millennial Potash’s presence across various social media platforms. We created engaging, informative content tailored to each platform, ensuring consistent messaging and maximum engagement.
Email Marketing
We developed and implemented an email marketing strategy, creating regular newsletters to keep investors informed about Millennial Potash’s progress, market updates, and investment opportunities.
By leveraging video content, influencer marketing, targeted email campaigns, and strategic social media management, Millennial Potash has significantly enhanced its visibility among investors, effectively communicated its value proposition, and positioned itself as a promising player in the global potash market.
MILLENNIAL POTASH, MAY 2023 – JULY 2024