Introduction
Earthworks Industries Inc. (TSXV: EWK | OTCQB: EAATF), a publicly traded Canadian company, is making strides in the waste management sector through its U.S. subsidiary, Cortina Integrated Waste Management Inc. The company is developing a state-of-the-art integrated waste handling facility at the Cortina Rancheria in Colusa County, California. This project is designed to manage 443 acres with an approved disposal capacity of 1,500 tons per day, addressing the increasing demand for advanced waste solutions. The Cortina facility emphasizes sustainability through innovative approaches like material recovery, composting, contaminated soil remediation, and power generation. By capturing gas emissions and converting them into energy, the project not only aims to meet local waste management needs but also sets a new benchmark for future facilities across North America. Backed by a robust financial outlook and substantial regulatory support from federal, tribal, state, and county agencies, Earthworks’ Cortina project stands out as a model of modern, environmentally responsible waste management.
Challenge
As Earthworks Industries strived to advance its Cortina Integrated Waste Management Project, the company faced the challenge of establishing a strong online presence and communicating its vision to attract investor interest. To address this challenge, Earthworks Industries partnered with Global One Media to implement a 360° digital growth strategy to gain traction in today’s competitive digital landscape.
This comprehensive approach yielded significant results across multiple fronts, demonstrating the impact of a well-executed digital growth strategy.
Results
Earthworks Industries’ partnership with Global One Media highlighted the exceptional results of a well-developed 360° digital growth strategy and effective corporate communication materials in establishing a strong online presence, boosting investor interest, and improving stock value.
Stock Price Improvement
After a few months of engagement and implementation of our digital growth strategy, Earthworks Industries’ share price experienced a notable 17.5% increase over the past 6 months. It also earned a spot on the 2024 TSX Venture 50 List, being one of the top performing companies on the TSXV over the past year.
Although there are various factors that can influence share price movement, it’s important to note that effective and highly targeted corporate communications can improve investor interest and confidence.
Strengthened Social Media Presence
Considering the client’s starting point of having no established presence on almost all major social media platforms, our team laid the groundwork to allow them to communicate their brand message across different social spheres.
Our strategic approach led to a 400% increase in their Facebook reach, showing improved brand awareness. Furthermore, Facebook engagement surged, with a 100% increase in both content interactions and link clicks.
Enhanced Credibility
By revamping Earthworks Industries’ website and investor presentation, we improved their credibility and brand perception among investors. Aside from providing professional-looking corporate communication materials for a positive first impression to potential investors, we also helped them present their capabilities, vision, and growth potential more effectively to foster investor confidence.
Strategy
Starting from scratch, Global One Media developed and implemented a comprehensive digital growth strategy that would improve its online visibility, effectively communicate its unique value proposition, and attract potential investors.
Goals:
- Enhance brand awareness by establishing a strong digital presence across key platforms
- Engage investors and attract new ones through high quality corporate communications
- Increase stock value through an effective digital growth strategy that improves investor confidence
Solutions
Website Revamp
Our designers and developers gave Earthworks Industries a fresh coat of paint, giving it a sleek, modern look. Besides the aesthetics, we also optimized the website’s functionality and user experience for seamless navigation and improved information accessibility.
Video Content Marketing
Our team of video editors and graphic designers developed visually appealing and engaging video content, including exclusive interviews with Earthworks Industries’ key executives, where they shared their company’s growth strategy, project updates, and future milestones. These videos received significant exposure to a wide investor audience as they were distributed as part of Global One Media’s Stocks to Watch series.
To maximize the impact of these videos, we repurposed clips from these interviews and posted them on their own YouTube channel. These clips were then promoted on their social media pages to further drive traffic to the videos and expand their reach.
Established Social Media Presence
Recognizing the role of social media in shaping today’s investment landscape, our social media coordinators and writers created Earthworks Industries’ social media accounts on key platforms, including Facebook, Instagram, Linkedin, and YouTube. We also optimized their existing Twitter account to reflect the new branding and messaging. By strategically developing content calendars across each platform, we managed to engage with the right investor audience.
Refreshed Corporate Investor Presentation
As part of our efforts to attract investors, we refreshed their corporate investor presentation, adding compelling visuals that align with their new branding. The improved investor-centric material was designed to provide a comprehensive overview of the company, its leadership team, ESG commitment, project details, and share structure to help potential investors make informed decisions.
Conclusion
Earthworks Industries’ digital transformation illustrates the importance of a holistic digital approach in the modern investment landscape. Through targeted communications and a well-implemented digital strategy, the company was able to amplify their message and significantly enhance their market presence and investor appeal.
EARTHWORKS, NOVEMBER 2023 – FEBRUARY 2024