The Synopsis

Decibel Cannabis (TSXV: DB | OTCQB: DBCCF), headquartered in Canada, is renowned for its high-quality, ready-to-consume cannabis products. The company operates under four distinct brands, each targeting different market segments: General Admission, Qwest, Prairie Records, and Vox. Decibel boasts advanced production facilities, including The Plant, Thunderchild Cultivation, and Qwest Estate. This strategic setup has propelled Decibel to significant success, establishing it as the second-largest cannabis company by market share in Canada​.

Challenge

While Decibel Cannabis has established dominance in the domestic market, the company is now poised to expand its reach globally. The increasing pace of cannabis legalization in jurisdictions such as Israel and parts of the United States, Australia, and the United Kingdom presents significant opportunities for Decibel to grow its customer base in these emerging markets.

To capitalize on these opportunities and attract a global audience of investors, Decibel has commissioned Global One Media to enhance its social media presence and investor engagement worldwide.

Results

Decibel Cannabis’ partnership with Global One Media highlights the importance of a strategic approach to achieving global investor engagement and brand awareness. By creating compelling content and leveraging the right platforms, Decibel Cannabis has positioned itself for success in the global cannabis market.

  • Decibel Cannabis successfully reached a wider audience of global investors. Its social media presence witnessed significant growth, with Facebook reach skyrocketing by 50,300% and Instagram reach surging by 320.9%. This increased visibility also led to a staggering 141,300% increase in content interactions on Facebook, while link clicks doubled, demonstrating the effectiveness of our strategy.
  • Decibel Cannabis’ content also achieved strong SEO (Search Engine Optimization) results, with a Stocks to Watch YouTube video featuring the company ranking as the second-highest result on Google for the search term “cannabis stock 2024”. This high ranking significantly increased Decibel Cannabis’ visibility and exposure to potential investors actively seeking information on promising opportunities in the cannabis sector.

Strategy

Our approach focused on enhancing Decibel Cannabis’ online reach through a multi-channel digital engagement strategy targeting investors worldwide.

This comprehensive plan included social media optimization across various platforms, a strong YouTube presence through Global One Media’s “Stocks to Watch” series and their own channel, and featured episodes on the “Stocks to Watch” podcast available on popular platforms.

Goals:

  1. Enhance Investor Reach
    • Leverage Global One Media to increase social media engagement and visibility among potential and existing investors.
    • Conduct targeted digital marketing campaigns to attract a broader investor base, focusing on key markets such as North America, Europe, and Asia.
  2. Showcase Market Leadership in Canada
    • Highlight Decibel’s achievements and position as the second-largest cannabis company by market share in Canada through press releases, investor presentations, and industry reports.
    • Share success stories and testimonials from satisfied customers and partners to demonstrate the company’s strong market presence and reputation.
  3. Promote International Expansion Plans
    • Publicize strategic moves and partnerships that facilitate entry into new markets, particularly in regions where cannabis legalization is accelerating, such as Israel and parts of the United States, Australia, and the United Kingdom.
    • Regularly update stakeholders on progress and milestones in international ventures, including new product launches, facility expansions, and regulatory approvals.

Facebook

We launched a new Facebook page featuring regular, visually appealing branded posts, highlighting different aspects of the business.

TikTok

Clips of interviews with Decibel’s executive team were also featured on Global One Media’s TikTok channel, making the company’s value propositions easier to digest for millennial and Gen Z Investors.

Notable Clips:

Decibel Cannabis’ CFO, Stuart Boucher, talks about having the Company Perform at a High Level

X (formerly known as Twitter) & Instagram

Existing accounts were revamped with a consistent posting schedule and visually captivating content to ensure consistent engagement with an audience of investors.

X (formerly known as Twitter) Account
Instagram Account

Linkedin

LinkedIn was also identified as a vital platform to connect the company with investors. Thus, investor-focused content was regularly posted, fostering connections and brand awareness.

Video Content Marketing

Decibel received significant exposure through Global One Media’s Stocks to Watch series, featuring interviews with key executives discussing expansion plans and the company’s healthy financial position. To further leverage this exposure, we repurposed clips from these interviews on their own YouTube channel, sharing engaging reels that highlight the company’s growth potential.

Notable Videos:

Podcast

Decibel Cannabis was also featured heavily on Global One Media’s Stocks to Watch Podcast, which is available on Spotify, Apple Podcasts, Amazon Music, Podomatic, Audible, and Google Podcasts. This further expanded the company’s reach and captured the interest of investors who prefer audio content. Like in the YouTube series, the Stocks to Watch Podcast featured key executives from Decibel Cannabis, offering listeners valuable insights into the company’s international expansion strategy and financial performance.

Through social media optimization, compelling video content, and targeted podcast exposure, Decibel Cannabis successfully transformed its online presence. Consequently, the dramatic increase in social media engagement, combined with strong SEO performance, supported its ambitious expansion plans in the competitive cannabis market.

DECIBEL CANNABIS, SEPTEMBER 2023 – APRIL 2024