Introduction

American Tungsten Corp. (formerly Demesne Resources) (CSE: TUNG | OTCQB: DEMRF | FSE: RK9) is at the forefront of securing domestic tungsten production in the United States through its IMA Mine Project in Idaho. The company’s strategic focus on critical metals and American self-reliance positions it as a key player in strengthening U.S. supply chains for defense-critical materials.

Challenge

Following their strategic focus on U.S. tungsten production, the company needed to effectively communicate its pivotal role in domestic critical metals supply and align its corporate identity with its American-focused mission. A comprehensive digital marketing and rebranding strategy was required to showcase their strategic importance and attract investor interest.

Results

American Tungsten’s engagement with Global One Media Group, which began in November 2024, delivered remarkable results across multiple fronts.

Stock Performance

The latest 3-month chart of American Tungsten from November 2024 to February 4, 2025, shows significant growth.

During this period, the share price surged by more than 1,240%, accompanied by an increase in trading volume and market liquidity. While company developments, geopolitical shifts, and other market factors contributed to this growth, the improved online presence and strategic communications played a key role in increasing awareness among potential investors.

Social Media Presence

Within 3 months of working with us, American Tungsten’s social media metrics showed notable improvement:

Strategy

We implemented a brand alignment and comprehensive digital marketing strategy to establish American Tungsten’s position in the critical minerals sector.

Goals:

  • Execute successful rebranding from Demesne Resources to American Tungsten
  • Establish thought leadership in critical minerals and U.S. supply chain security
  • Enhance digital presence across key platforms
  • Communicate strategic alignment with U.S. domestic production priorities

Solutions

Rebranding

American Tungsten collaborated with us for a brand refinement to reflect the company’s American-focused mission. The rebranding effort centered on emphasizing the company’s commitment to domestic tungsten production and national security priorities. We developed a new corporate identity, including a revamped website that highlights their IMA Mine Project in Idaho and its strategic importance to U.S. supply chain security. The January 2025 rebranding announcement was strategically timed and executed to maximize impact, contributing to enhanced market visibility and investor confidence.

Video Content Marketing

Short-form content optimized for social media engagement and quick information delivery, including:

These interviews were part of Global One Media’s Stocks to Watch series, offering significant exposure to investors.

Content Marketing

To further position American Tungsten as an industry leader and reinforce the company’s role in securing critical minerals, we featured them in a blog post, U.S. Tungsten Supply Crisis: Why Domestic Production is Key. We amplified its reach by distributing the blog post across our extensive network, ensuring increased visibility and engagement among investors.

Social Media Marketing

Our team of writers, designers, and social media specialists optimized American Tungsten’s presence across major platforms. We established their social media pages into dynamic hubs for company updates, industry insights, and educational content about tungsten’s strategic importance. Through strategically crafted content calendars, American Tungsten was able to maintain consistent messaging about their role in securing domestic critical mineral supply chains.

Conclusion

American Tungsten’s digital transformation demonstrates the power of strategic communication and effective marketing. Through comprehensive rebranding, engaging video content marketing, and strategic social media marketing, the company has successfully positioned itself as a key player in the U.S. domestic tungsten supply chain.

AMERICAN TUNGSTEN CORP., NOVEMBER 2024 – FEBRUARY 2025