Every year brings new technology and trends that evolve so quickly that Digital Marketers could often be left behind if they don’t actively anticipate them. From the continued dominance of short-form content to the rise of Artificial Intelligence, here are the digital marketing trends to watch for in 2024.
Short-form Video Content is King
One of the biggest trends going into 2024 is the rise of short-form video content on social media sites. The most popular of which is the website TikTok whose popularity is undeniable as the platform is host to 1.1 Billion active users globally. Pew Research even reveals that more Americans are getting their news on TikTok with 32% of people aged 18-29 saying that they get their news from the website.1 Even outside of TikTok, Short-form video content like Facebook and Instagram Reels are shoring up to play a major role in advertising online. For instance, 70% of customers use videos on Instagram to plan their next purchase.2 Marketers should be wise to use short-form video content in creative ways to better market their products to a wider online audience.
AI, Your Handy Marketing Assistant
The rise of Artificial Intelligence bots such as ChatGPT also presents new opportunities for marketers by making their lives much easier. For example, they can help personalize ads through Dynamic Creative Optimization, provide translation support, run predictive analytics to identify consumer trends and patterns, and many more.3 When used well, artificial intelligence can help optimize a marketer’s work and present new opportunities.
Up-close and Personalized
In the past, advertising was a shot in the dark. Companies send out one singular message with mass appeal in the hopes that it resonates with enough people to draw a large audience. However, the internet and new advances in Big Data and Analytics ensure that products and services can be more personalized. Using data properly customizes products and experiences to the needs and preferences of individual consumers. Consumers are more likely to buy products that deeply resonate with them, so personalizing marketing to fit consumers is a winning strategy.4
Data Privacy Concerns
However, in using data to craft better product narratives, marketers need to be wary about data privacy. Data Privacy is a rising concern among consumers. Pew Research found that 77% of Americans show little faith in the way social media companies handle their data.5 The growing distrust in the gathering and use of personal data coincides with increasing regulation. In the US, California rolled out the California Consumer Privacy Act in 2018 but was joined in 2023 by Colorado, Texas, and nine other states. In Canada, the Consumer Privacy Protection Act’s second reading was finalized last April 2023 and is set to be reviewed in commission.6 The CPPA seeks to reinforce accountability rules and consent requirements, meaning that marketers have to be more careful with gathering data going into the future.
Technology at the Forefront
All these taken together, the trends of 2024 will be spearheaded by emerging technologies that change the way things are done from the rise of short-form content, to Artificial Intelligence, to personalized content. However, exciting innovations may also arise over the next year that can turn the digital marketing world upside down. Therefore marketers should always be on watch to stay on top of the trend.
The Challenge of Keeping Up
Staying abreast of technology and marketing trends poses a significant challenge for certain companies. Global One Media excels in effortlessly conveying clients’ messages to aspiring young investors through the vast reach of social media marketing.
Reach out to us to initiate your brand’s venture into the digital realm. Contact us now.
1 Pew Research Center. More Americans are getting news on TikTok, bucking the trend seen on most other social media sites.
2 Sunil Tripathy. 2024 Digital Marketing Trends: Insights and Strategies for the Future.
3 Erica McMillan. How Will AI Impact The Jobs Of Digital Marketers?
4 Jennifer Gaier. Top 5 Marketing Trends For 2024
5 Pew Research Center. How Americans View Data Privacy
6 Taylor Wessing. Canada’s 2023 Digital Privacy Landscape.
The information and content mentioned in Global One Media’s blog are not intended to be and do not constitute financial advice, investment advice, trading advice or any other advice or recommendation of any sort. The content found in this blog is for general information only and was created for exclusive distribution on Global One Media’s network. Global One Media presented information that was available to them at the time of writing, for informational purposes only and is not intended as investment advice. Global One Media has no investment relationship at all with any entities discussed in the blog. Investors should seek financial advice before making any investment decisions.