Link Up on LinkedIn: How to Make an Impression and Make It Last

While Facebook, Instagram, or X are good platforms for engagement, LinkedIn offers something unique: networking. As the number one platform for B2B lead generation, LinkedIn can connect you with like-minded professionals and draw attention to your company’s vision and goals. Whether you’re a junior exploration company or a start-up introducing breakthrough technologies, getting your message out is essential, and LinkedIn makes it possible.

LinkedIn’s numbers speak for themselves. With around 67.1 million companies and organizations on the platform and over a billion members, LinkedIn’s advertising solutions can help you achieve a full range of marketing goals—from brand awareness and engagement to lead generation and conversions.

All signs point to this: maximizing LinkedIn gets you more traction, and more traction means a bigger audience for your company.

A friendly reminder: LinkedIn has over a billion users in more than 200 countries and territories worldwide. So, imagine the competition in getting your company out there. Get started with a good marketing strategy to make your company stand out.

Researching what works builds the right foundation for your marketing strategy. Here are the main building blocks you need to know:

Targeting your message is essential. Once you know what you are trying to accomplish on LinkedIn, whether that’s lead generation or brand awareness, it becomes easier to set goals. Your company’s LinkedIn profile should reflect your marketing goals and provide opportunities for people to get to know what you do. Define your message to better target your audience.

Once you know what you stand for, it’s time to look for your people. Understanding your audience, starting with their demographics, can help you deliver a message that resonates and drives impact. Understand what matters to them: their interests, the challenges they may experience, and how these tie back to your company’s brand image.

Here we get down to business: creativity and engagement go hand in hand online. Images drive more engagement than text, and videos capture even greater attention. Custom image collages and PDFs also perform well on the platform.

It’s vital to keep up with trends when creating content. What looked good a month ago can be outdated today. Getting the right team to make and curate your company’s profile and posts can boost engagement and keep your posts relevant.

Using keywords and hashtags can help users find your content organically. Inserting them throughout your posts and About section ensures that you are refining your content to reach its target audience. Sharing relevant content can also boost visibility. Promote your company’s page through your website, newsletter, and more.

Highlight your best content using LinkedIn’s sponsored content. LinkedIn’s advertising tools, such as Message Ads, Dynamic Ads, or Text Ads, powered by Campaign Manager, are game changers in how you can approach marketing and advertising campaigns on the platform. LinkedIn also has comprehensive targeting to help you reach your audience. You can also consider tapping into LinkedIn’s influencer circle if you think your company aligns with a certain influencer’s image.

Social media marketing doesn’t have to be complicated. Tracking what works and what doesn’t makes it easier to refine your strategy. Track how many leads your ads generate with conversion tracking. For deeper insights, LinkedIn Page Analytics and publishing analytics help you monitor performance.

In essence, a good LinkedIn marketing strategy makes your company memorable. Frank Howard, co-founder of Margin Ninja, said it best:

“Good storytelling makes a brand memorable. It’s what turns dry marketing into something people actually care about.”

Here are a few examples of LinkedIn posts that had good performance on the platform to get you inspired.

1. A parody LinkedIn post of Sesame Street’s Elmo getting fired – This post blends humor with a relevant social issue: government funding for public broadcasting. While not directly tied to a company, it demonstrates that you can still have fun on LinkedIn and get to the right audience when your message is clear.
2. An author’s LinkedIn post that got 5k reactions and over 400 comments – An example of exceptional writing, this post used hooks and built engagement by knowing exactly what their target audience cared about. It concluded with a link to follow the author, which helped to increase their follower count.
3. Ben & Jerry’s collaboration announcement that got 2k reactions – This post keeps it simple: an image, a short caption, and a tag to the collaborator company’s LinkedIn. It shows that content doesn’t have to be lengthy or flashy, just tailored to your audience.

LinkedIn is a social media giant, making it easy for companies and businesses to connect with millions on a single platform.

Want to get started on LinkedIn? At Global One Media, we make marketing simpler for you and deliver results. We effectively communicate our client’s message through our services, including social media management, content creation & video interviews, and more.

Our LinkedIn strategies have consistently driven measurable results for clients. For example, American Tungsten’s LinkedIn page achieved 7,930 organic impressions with an 8.4% engagement rate. Similarly, Realbotix grew its LinkedIn audience to 3,084 followers, generating higher impressions and maintaining steady engagement.

Let’s get the ball rolling on your company’s social media. Contact us today for a free consultation.