Key takeaways:
- Posting with a clear strategy is more effective than posting often.
- Use hashtags and mentions carefully. A few relevant ones work better than many.
- Interactive content like polls, media, and quick replies drives higher engagement.
- The algorithm changes, so adapt your approach and keep testing new formats.
Standing out on X (formerly Twitter) isn’t about posting more—it’s about posting smarter. With millions of posts published every day, the difference between being ignored and getting people to talk often comes down to a few smart moves. Using catchy hooks, the right hashtags, and subtle tweaks can make a big impact. This guide outlines what works, why it works, and how you can keep up as the platform changes, so your posts get seen and start conversations.
Disclaimer: X’s algorithm is always changing. What works today may change tomorrow, so it’s important to stay up-to-date with platform updates and trends.
Building Strong Posts on X
Want your posts on X to reach more people? Use this proven content formula:
Hook → Value → Proof → Nudge
- Hook: The opening line that makes people stop scrolling. This could be a bold statement, an intriguing question, or a surprising statistic.
- Value: Share something useful. Teach, inform, or entertain with one clear takeaway.
- Proof: Back it up with an example, data, or a visual that supports your message.
- Nudge: End with a soft call-to-action, like inviting replies or encouraging a click.
Why this works: X uses machine learning and quality filters to rank posts. Engagement plays a huge role. Posts that drive replies, clicks, and conversations are far more likely to appear in more feeds.
What We Can Learn From Viral Posts
Case A: Oreo’s “Dunk in the Dark”
During the 2013 Super Bowl blackout, Oreo went viral with a simple post: “You can still dunk in the dark.” The tweet pulled in more than 15,000 retweets in a day and became the gold standard for real-time content.
Case B: Wendy’s community playbook
Wendy’s turned tweets into conversations rather than ads. By mixing humor, quick replies, and timely sports banter, they dominated March Madness with 140M impressions, 2M engagements, and a 12% boost in foot traffic.
What’s the Formula Behind Both?
- Context: Tie into existing conversations.
- Speed: Post while the moment is fresh.
- Clarity: One visual idea. One joke or one insight.
- Relatable: Use humor or a personal angle that people connect with.
- Conversation: Invite replies, then reply fast.
These patterns match how X’s algorithm ranks posts: fresh, relevant, and highly engaging content are more likely to capture investor and customer attention.
Multimedia & Interactive Content on X
Grabbing attention is everything on X. Posts with visuals or interactive elements consistently outperform plain text. According to X, tweets with photos get 35% more retweets, videos get 28% more, and quotes see a 19% lift compared to plain text.
Polls are another effective way to boost engagement. They’re quick to answer, which makes people more likely to interact. X also notes that replying to your audience can double engagement, improving how your post ranks in feeds.
For listed companies, adding visuals and interactive elements not only drives customer engagement but also attracts coverage from analysts and financial media.
The key is to keep the conversation going. Respond to comments and stay active to maximize reach and engagement.
Effective Tagging on X
Tags and mentions are shortcuts that help people discover your posts. When used correctly, they can boost your reach naturally without feeling forced.
Hashtags and Cashtags: Hashtags make your posts easier to find and can boost engagement by nearly 50% for brands and up to 100% for individuals. Cashtags work similarly in finance, and studies show they’re now a regular part of X. About one in every 8,000 tweets includes a stock symbol, showing how much market talk is happening on the platform.
Mentions: Tagging works best when it adds context or drives discussion. Mention creators, partners, or sources that are actually relevant to your post. Randomly tagging lots of accounts rarely helps and can even come across as spammy.
Do’s and Don’ts that still hold up
Keep it simple, keep it smart. These best practices still work today if you want your X posts to stand out:
Do
- Use 1–2 relevant hashtags only. Keep them light and relevant.
- Write for conversations, not just likes. Ask questions, invite replies, and engage in threads.
- Use clear media. Short videos, sharp images, or clean carousels.
Don’t
- Spam hashtags. Using more than two can compromise readability and divert focus from your message.
- Hide the good part. Make the main point clear in the first 100 characters.
- Skip accessibility. Add alt text and captions to reach a broader audience.
Algorithms Evolve – Keep Learning
Success on X comes down to clarity, timing, and sparking authentic conversations. The algorithm may shift, but relevant, engaging posts still win. This matters even more for publicly traded companies. Strong content can shape both customer perception and investor confidence, and it can also influence how the market talks about a company.
Share your updates in ways that move markets. Partner with Global One Media today.
Disclaimer: The information and content provided in Global One Media’s blog are for general informational purposes only and do not constitute financial, investment, trading, legal, tax, or any other form of advice or recommendation. The content is intended solely for distribution on Global One Media’s network and is based on information available at the time of writing. Readers are strongly encouraged to seek professional financial advice before making any investment decisions.