Marketing Strategies to Build Investor Confidence in 2025

• Modern investors are digitally savvy, value-driven, and expect transparency from companies.
• Using multiple social media channels, maintaining a professional website, building an online community, showing thought leadership, and sharing engaging stories through video are some of the key ways to build investor confidence in 2025.
• Digital marketing strategies must adapt to the needs of today’s investors, especially in fast-moving capital markets where information is more accessible than ever.

In today’s digital-first, fast-paced markets, building investor confidence isn’t just about performance—it’s about presence, purpose, and transparency. Modern retail investors, especially Gen Z and younger millennials, aren’t just looking for returns; they want to back companies that communicate openly, show up online, and align with their values.

Today’s younger investors are tech-savvy, socially conscious, and expect transparency from the brands they support. They care about sustainability, innovation, and brand values. A study by the Center for Generational Kinetics found that 86% of Gen Z are more likely to buy from a company that supports social causes—a clear signal that values-based engagement influences decision-making.

As this generation becomes more active in capital markets, we’re witnessing a cultural shift in how and where investing happens. Stock markets are no longer just for institutions—they’re becoming Gen Z’s playgrounds. Explore this trend further in our related blog.

Marketing in 2025 means meeting investors where they are: on social media, in livestreams, and across content that’s timely, accessible, and real. From building credibility to creating community, strategic marketing is one of the most powerful tools for boosting visibility and trust. Let’s explore what matters most now.

Consistency is crucial, but so is timeliness. Regular social media updates via press releases, newsletters, and interviews help create a rhythm of trust. A 2024 study by FTI Consulting revealed that 56% of investors increased their investment due to company news. This underscores the power of timely, interactive communication in shaping investor sentiment.

But information alone isn’t enough. Companies also need a compelling story that communicates their mission, milestones, and market potential. FTI’s research also reveals that 41% of investors began following a company on social media after seeing a positive story. A clear narrative helps investors understand not just what you do, but why it matters.

Investors expect updates they can access instantly and engage with meaningfully. That’s why showing up online with messaging that’s clear, consistent, and story-driven isn’t just good practice—it’s a strategic advantage.

Today’s investors aren’t just reading reports—they’re scrolling, watching, and sharing. Your company’s audience expects tailored content across platforms like Facebook, Instagram, X (formerly Twitter), and LinkedIn.

According to the Financial Industry Regulatory Authority, 60% of investors under the age of 35 use social media as a key source of investment information. That’s why a multi-platform strategy is essential— it helps companies tailor content to where it will make the biggest impact, whether it’s TikTok reels or live panel discussions on YouTube. Read more on how social media is reshaping the investment landscape and how TikTok has emerged as Gen Z’s preferred search engine.

It’s not enough to post updates. Today’s investors want to engage. Community-building tools like AMAs, polls, and Q&A sessions online can invite dialogue and foster a sense of inclusion. Companies should invest in building an active and thoughtful community across their social media channels—one that responds to comments, shares valuable content, and sparks ongoing conversation. The more companies listen and respond, the more likely investors will remain loyal and engaged over the long term.

Leadership visibility is a powerful trust signal, especially for Gen Z investors. 64% of buyers consider an organization’s thought leadership content more trustworthy than its marketing materials and product sheets. As an executive, you can position yourself as credible, accessible, and aligned with investor interests through thought leadership content, whether it’s an op-ed, a podcast interview, or a live panel discussion.

Case Study: First Nordic Metals

After their CEO participated in an investorTV panel discussion on gold investing, First Nordic Metals saw an increase in trading volume in the days that followed, suggesting a potential rise in investor interest. While trading activity can be influenced by various factors, this example highlights the value of thought leadership initiatives.

Younger investors scroll quickly and need key information presented upfront. Use social media–friendly formats—infographics with bold metrics, TL;DR highlights, or 30‑second video clips—to showcase milestones, breakthroughs, or financial results. However, don’t sacrifice depth; always link to or attach the full report, detailed charts, or data tables for investors to explore further.

By balancing glanceable summaries with readily accessible full data, you address the needs of both fast‑moving social media users and data‑driven investors.

Video remains one of the most powerful tools for engaging younger investors. Whether it’s a CEO message, project highlights, or an explainer on recent milestones, video brings your company story to life.

Short-form videos optimized for social platforms like TikTok, YouTube, and Instagram can help amplify reach. Discover why short-form content is one of 2025’s rising market trends in our other blog. Done right, video marketing builds trust, drives retention, and could turn passive viewers into active shareholders.

Case Study: Alta Copper

Alta Copper collaborated with Global One Media to produce engaging videos, including a company mission video and executive interviews. These videos were part of our Stocks to Watch series, receiving significant exposure and helping build investor confidence.

Investor engagement tools, such as IR websites and corporate presentations, can also help present your value proposition clearly, building credibility and transparency. A professional website acts as the central hub for your brand—housing news releases, financials, ESG updates, and investor resources in one accessible place. It’s often the first impression for potential shareholders, so design and functionality matter. Enhance your digital presence with tailored website design and development.

Investor confidence in 2025 is built on transparency, accessibility, and human connection. Marketing strategies must evolve to reflect the needs of modern investors—especially Gen Z. By showing up authentically, simplifying engaging communication, and building online communities, companies can foster lasting trust in an ever-changing landscape.

Want to learn more about how we help companies connect with investors? Get in touch with us.