Introduction
Canadian North Resources Inc. (TSXV: CNRI | OTCQX: CNRSF | FSX: EO0) is an exploration and development company focusing on critical metals for clean energy, electric vehicles, batteries, and high-tech industries. The company is advancing its 100%-owned Ferguson Lake nickel, copper, cobalt, palladium, and platinum project in the Kivalliq Region of Nunavut, Canada.
Challenge
To address the lack of investor awareness and retention, Canadian North Resources engaged Global One Media in March 2021. The goal was to develop a 360-degree digital marketing strategy, from conception to execution. This partnership aimed to help Canadian North Resources dominate its sector across the web and social media landscape by effectively telling their story, establishing strong brand awareness, and reaching millions of potential investors worldwide.
Results
Global One Media elevated Canadian North Resources’ brand awareness, leading to an improved social media presence and amplified brand awareness. The success can also be attributed to the close collaboration between Canadian North Resources and Global One Media’s teams, with weekly meetings to plan and refine online messaging.
Social Media Presence
Our 360-degree digital marketing strategy resulted in substantial growth in Canadian North Resources’ online engagement across its channels.
- Facebook: 17.5K% boost in Reach, 943.9% growth in Content interactions, and 8.6K gain in Link Clicks.
- Instagram: 214.1% surge in Reach, 100% increase in Content interactions, and 100% rise in Link Clicks.
- X (Twitter): With 302 Tweets Published, Canadian North Resources’ account received a 278.2% surge in Total Followers.
Search Engine Optimization (SEO)
Global One Media’s SEO strategy successfully boosted the online visibility of Canadian North Resources’ content, showcasing the company to a wider audience of potential investors. One standout interview even ranked on the first page of Google search results for the term “copper stock 2024.”
Strategy
To build Canadian North’s investor awareness and retention, our goals for the company included:
- Developing and implementing a comprehensive video content marketing strategy to showcase the company’s projects, achievements, industry expertise, and ESG initiatives.
- Creating engaging, eye-catching, and on-brand social media visuals that would capture the attention of potential investors.
- Executing targeted social media marketing to increase brand visibility, engage with potential investors, and drive traffic to key investment-related content.
Solutions
Video Content Marketing
Knowing that viewers tend to retain 95% more of a message when presented via video (compare 10% via text), we invited the Canadian North Resources team to be featured in Q&A Interviews uploaded on our Stocks To Watch – Global One Media YouTube channel, which has over 35,000 subscribers. These interviews were also shared across Global One Media’s exclusive groups (Facebook, LinkedIn, and Telegram) and on the official Canadian North Resources social media channels. This expanded the company’s online reach, allowing potential investors to learn about their story, project, and mineral exploration activities.
Global One Media also featured an inspiring International Women’s Day interview with Canadian North Resources, highlighting their commitment to diversity and inclusion within the mining sector.
With the rise of short-form video content, Global One Media created snippets from Canadian North’s interviews and posted them on TikTok, YouTube Shorts, and Instagram Reels.
Social Media Marketing
Global One Media’s SEO strategy successfully boosted the online visibility of Canadian North Resources’ content, showcasing the company to a wider audience of potential investors. One standout interview even ranked on the first page of Google search results for the term “copper stock 2024.”
Podcast
To reach a broader and more diverse audience, we made our interviews featuring Canadian North Resources available on various podcast platforms, including Spotify, Apple Podcasts, Amazon Music, Podomatic, and Audible.
Conclusion
By creating impactful content distributed across video platforms, social media, and podcasts, our 360-degree digital marketing approach strengthened Canadian North Resources’ connection with investors and enhanced its online presence.
CANADIAN NORTH RESOURCES, APRIL 2022 – AUGUST 2024
It has been a pleasure to work with The Global One Media team. Their professionalism demonstrated timely follow ups with great diligence, resulting in timely and effective communications. And their proactive approach made our social media presence that much more engaging to our audience. I truly enjoyed working with Global One Media and rank them one of the best in their field.
Sophy Cesar
Canadian North Resources Inc.