How Social Media Reshapes the Investment Landscape
If you’ve been watching the financial markets, you’ve surely witnessed how a single social media post from influential figures like Elon Musk or Donald Trump can lead to market fluctuations. You’ve…
Why TikTok is Gen Z’s Preferred Search Engine (and How Your Business Can Capitalize on It)
Step aside, Google. There’s a new search engine sheriff in Gen Z town: TikTok. In a survey by Her Campus Media, a US-based media and marketing company, 74% of Gen Z internet users use TikTok for…
Evolving Technology Spearheads 2024 Digital Marketing Trends
Every year brings new technology and trends that evolve so quickly that Digital Marketers could often be left behind if they don’t actively anticipate them. From the continued dominance of…
Getting Millennials and Gen Zs to Invest is Easier Than You Think
Zoomers and Millennials are emerging as powerful forces shaping the investment landscape. Often called digital natives, the experiences of young generations are molding unique behaviors grounded on…
How Social Media Became a Powerful Tool for Investment Literacy and Business
Nearly 4 out of 5 Gen Z, or Zoomers, get their financial advice from social media, according to a survey commissioned by Forbes Advisor1. Of the social media platforms listed, YouTube and Reddit…
Top 7 Stock Telegram Channels for Your Next Investment
Staying updated with the financial world can be challenging as changes occur in stock markets rapidly. Hence, today’s investors are turning to Telegram channels to instantly receive trustworthy and…
How an Omnichannel Marketing Strategy Makes for a Seamless Brand Presence
As the world evolves at an exponential pace – the way we interact with the world around us also changes. Shopping, socializing, and the way we consume information have been transformed by the…
Top 7 YouTube Accounts To Kickstart Your Investments
It’s easy to understand why investments are daunting for many people. The vast scope of investment topics and concepts present a steep learning curve for first-timers adding to the risk of financial…
Top 7 TikTok Accounts to Follow on Investing and Finance
Who isn’t on TikTok these days? ByteDance’s viral app has grown in popularity more and more, being a top source of entertainment and investing content. The popularity of investing content on the app…
TikTok on Finance and Investing 101
Social app and video platform TikTok had around 656 million global users in 2021 and is projected to reach 755 million users this year. According to Putnam Research, “Generation Z and Millenials…