Breaking Ground: Celebrating Women Leaders in Mining

In a world where hard hats and steel-toe boots have been reserved for men, women are breaking new ground in the historically male-dominated mining industry. From the mining grounds to the boardrooms, women are claiming a seat at the table—making significant contributions to their companies’ growth and promoting a culture of diversity and inclusion.

As we celebrate International Women’s Day, this is the perfect time to acknowledge the remarkable achievements of women who have not only broken through the industry’s barriers but also climbed their way up to key leadership positions.

The Gender Gap in the Mining Industry

The business case for promoting gender diversity in mining is compelling, with studies suggesting that it results in better company performance. While correlation doesn’t imply causation, the correlation in these studies shows that when organizations commit to diversity, they become more successful.

In a 2015 McKinsey report, it was found that companies in the top quartile for gender diversity were 15% more likely to have higher financial returns than their industry medians.1 It suggests that diverse companies foster a more inclusive culture, which helps them attract, engage, and retain the best talent. More importantly, as a diverse team means diverse thinking, companies also benefit from better decision-making that translates into tangible results.

This is in line with a Credit Suisse analysis of 2,400 companies worldwide, which found that large-cap companies with at least one woman on the board have a higher return on equity and net income growth than those with no female board representation.2 

However, despite their ability to bring unique perspectives, experiences, and insights to the table, women account for only 15.7% of the workforce in the mining industry.3

This gender imbalance becomes even more apparent when you analyze the management teams of mining companies. A 2013 study by WIM (UK) and PwC found that women held only 5% of seats on boards at the top 500 mining companies.4

Half a decade later, it seems like not much has changed. More recent PwC reports that analyzed the top 40 mining companies in the world found only a slight growth in women’s representation on boards, from 19% in 20185 to 21% in 20196.

As the mining industry continues to evolve and investor preferences lean towards organizations with strong environmental, social, and governance (ESG) commitments7, the inclusion of women, especially in key roles, becomes increasingly important.

Voices of Change: Exclusive Interviews with Women Leaders in Mining

At Global One Media, we’ve had the privilege of collaborating with inspiring women leaders who are making significant contributions to their companies and leaving an indelible mark on the mining industry as a whole. These women have not only defied stereotypes and overcame barriers for entry, but have also shown exceptional leadership and resilience.

Through our exclusive interviews, they share their experiences, triumphs, and insights on what it takes to succeed as a woman in the mining industr

Sophy Cesar
Head of Corporate Development of Canadian North Resources

We sat down with Sophy to talk about the importance of a diverse management team and board. Drawing from her personal experiences transitioning into mineral exploration, she shares helpful advice for younger women aspiring to enter and thrive in male-dominated industries.

Katharine Regan
Corporate Secretary of Sonoro Gold

In this interview, Katharine takes us behind the scenes of her journey to leave a mark in the mining and exploration industry. She also shares practical tips for women who want to break into industries overrepresented by men.

Michelle DeCecco
Vice President and COO of Lithium Chile

In this video, Michelle offers valuable insights on how diverse leadership teams improve the performance of mining companies. She also aims to inspire by sharing her success story in the field.

Delayne Weeks
CEO of Angkor Resources

As one of the few women CEOs in the industry, Delayne shares how she rallied her company to remarkable success in both Canada and Cambodia. She also talks about the hurdles she overcame along the way and shares inspiring advice for aspiring female CEOs.

Women Making Their Mark in the Mining Industry

Amid deep-rooted stereotypes, biases, and discrimination, exceptional women continuously strive to break glass ceilings and make a name for themselves in the mining industry. However, it’s important to recognize that much work still needs to be done. 

We still have a long way to go to achieving a fully inclusive and equitable work environment, not just in mining but across all industries. As we celebrate the achievements of women leaders who have paved the way, it should also serve as a reminder to commit to continued advocacy, awareness, and support. 

At Global One Media, we provide companies with a platform to share their stories and amplify their impact. Contact us today to expand your reach and broadcast your message to the right audience.

1  McKinsey & Company. Why Diversity Matters (2023)

2 Credit Suisse. Credit Suisse Gender 3000 report shows women hold almost a quarter of board room positions globally (2021)

3 Forbes. Why the Mining Industry Needs More Women (2019)

4 International Women in Mining. Mining for Talent (2013)

5 PwC. Mine 2018- Tempting Times (2018)

6 PwC. Mine Report 2019- Resourcing the Future (2019)

7 Forbes. Environmental, Social And Governance: What Is ESG Investing? (2024)


Why TikTok is Gen Z's Preferred Search Engine (and How Your Business Can Capitalize on It)

Step aside, Google. There’s a new search engine sheriff in Gen Z town: TikTok. In a survey by Her Campus Media, a US-based media and marketing company, 74% of Gen Z internet users use TikTok for search and 51% favor it over Google.1

For Zoomers, TikTok isn’t just a platform for viral challenges and lip-syncing. It is quietly undergoing a revolution– transforming into a search engine for a generation that prefers bite-sized information and visual storytelling.

In this blog, we’ll explore TikTok’s popularity among Gen Z users and how it is reshaping marketing strategies.

TikTok’s Appeal to Gen Zs

TikTok appeals to Gen Z for two key reasons. First, dwindling attention spans have changed the way people consume information. 

In 2004, the average attention span on any screen was two and a half minutes.2 By 2023, it had drastically decreased to 8.25 seconds.3 This short attention span is now a common trait among Gen Zers. 

Lengthy articles or dense walls of text found online do not pique Gen Z’s interest like they used to. Instead, Zoomers crave quick, visual bursts of information. Hence, the platform’s short-form video format thrives by providing users with easily digestible and shareable content.

This is particularly relevant in the realm of finance and investing, where young people seek information and tips from TikTok finfluencers. With videos typically lasting less than 60 seconds, users can search for and absorb knowledge in digestible chunks. Imagine searching for “how to invest in stocks”, and instead of a technical guide, you get to see real people explaining concepts, sharing experiences, and offering insights.

Second, the platform personalizes a user’s search experience. Unlike traditional search engines, TikTok’s search bar presents information relevant to your interests and needs.

For example, searching for “mining stocks” yields videos related to the reels you liked and accounts followed. This feature aligns with the younger audience’s consumer behavior, as a 2023 global survey from Statista revealed that approximately 60% of Gen Zers prefer brands reflecting their personal values.4

TikTok’s Impact on Marketing Strategies

TikTok’s emergence as a search engine presents opportunities for companies looking to connect with Gen Z consumers. 

For marketers, influencer marketing is a key strategy on TikTok. The platform has influencers with dedicated followings, making them valuable partners for brands seeking to reach the Gen Z audience.

A research study indicates that 63% of Gen Z and Millennials trust influencers over brands. Collaborating with influencers whose content aligns with a company’s brand values allows marketers to leverage TikTok’s highly engaged audience to amplify a company’s message and drive brand awareness. 

Creative advertising strategies tailored to TikTok’s short-form video format are also essential. Given that Zoomers’ attention spans are becoming shorter, it’s crucial to have content that captures their interest quickly. 

Examples of effective content include showing what’s happening behind the scenes in a company, encouraging followers to create content featuring a firm’s products, and discussing topics that resonate with Gen Z, such as women’s empowerment.

Global One Media’s TikTok Marketing

TikTok is more popular than ever. The platform’s evolution into a new search engine for Zoomers makes it a powerful marketing tool for companies looking to build a massive and loyal Gen Z following.

As TikTok continues its meteoric rise, marketing experts here at Global One Media are proactively embracing and understanding this pivotal shift in digital marketing. Not convinced? Check out our official TikTok channel.

Ready to take your Gen Z marketing to the next level? Contact Global One Media today to schedule a free consultation and discover how we can propel your company into the spotlight on TikTok.

1 Insider Intelligence. TikTok gains favor among Gen Z over Google for searches
2 American Psychological Association. Speaking of Psychology: Why our attention spans are shrinking, with Gloria Mark, PhD
3 Power Wellness. Average Human Attention Span Statistics (2023)
4 Statista. Percentage of consumers tending to buy brands that reflected their personal values worldwide as of October 2023, by generation


2024 is shaping up to be a much better year than 2023. Will that trend continue?

Thus far in 2024, major stock market indices have shown varied performances, reflecting diverse economic conditions globally with western indices performing generally better than emerging market ones. In the U.S., the Dow Jones rose to new highs, while the NASDAQ, and the S&P 500 maintained an upward trajectory, indicating a mix of optimism and sector-specific challenges. European indices like the FTSE 100 and DAX displayed minor movements, suggesting cautious investor sentiment. 

For Emerging Markets (EMs), the scenario is complex with geopolitical tensions and economic resilience influencing performance. The iShares MSCI Emerging Markets ETF (EEM) highlighted long-term underperformance against U.S. markets, but a weakening U.S. dollar and lower valuations offer potential opportunities for long-term investors. Overall, 2024 presents a landscape of cautious optimism in developed markets and a nuanced outlook in EMs, with geopolitical risks still on the rise.

The US remains an engine of growth globally

The US continues to play a pivotal role in driving global economic dynamics. According to recent updates from the International Monetary Fund (IMF), the US economy is projected to experience a substantial growth rate of 2.1% in 2024, buoyed by government fiscal measures and robust consumer expenditure. On the other hand, the forecast for the Eurozone has been adjusted downwards to a mere 0.9% growth rate for the same year. China, however, has seen a positive adjustment in its economic growth expectations, now anticipated to see a 4.6% expansion in 2024. Japan, in contrast, is grappling with the dual issues of escalating consumer prices and tepid economic expansion, compounded by stagnant real wages that struggle to match the pace of inflation. Despite these challenges, the NIKKEI index recently reached an all-time high, marking a significant milestone after 34 years since its last peak in 1989.

The demand for critical minerals and precious metals remains encouraging

The outlook for critical minerals and precious metals in 2024 and beyond remains positive given several factors. Demand for critical minerals like lithium, cobalt, nickel, and copper is expected to rise sharply due to their essential role in renewable energy technologies and electric vehicles, highlighting a pressing need for increased exploration, development, and recycling efforts to meet this demand and mitigate supply constraints and geopolitical risks​​. 

Precious metals, particularly silver and platinum, are poised for appreciation, driven by easing monetary policies, industrial demand, and their indispensable use in green technologies and fuel cells. Gold, while expected to see moderate price increases, faces a shift in demand dynamics, with investment demand softening and official demand stabilizing at higher levels​​.

The economic slowdown in some regions poses challenges but also sets the stage for a modest recovery that could influence metal prices and demand. The overarching trend towards sustainability and electrification underpins the long-term outlook for these resources, with the mining sector at a critical juncture to balance economic performance with environmental and social governance considerations​​​​. As the industry navigates through these complexities, strategic investments and innovations in mining and metal extraction technologies are essential to ensure a sustainable supply chain that can support the global transition to a cleaner, more sustainable future.

Global One Media helps investors and exploration companies find each other

As 2024 progresses, it appears to hold more promise than 2023, particularly with the ongoing US elections and the uncertain future of the Biden Administration’s efforts for re-election. In this context, Global One Media provides essential support for companies looking to expand their reach globally. Our team, comprised of experienced marketers and digital strategists, focuses on connecting your brand with a diverse audience worldwide. We specialize in developing and implementing targeted digital marketing strategies that aim to communicate your message effectively. Engaging with Global One Media means accessing a wealth of knowledge in digital marketing and investor relations to support your project’s growth. Contact us to learn how we can assist in achieving your goals with a more measured approach.


Top 7 Must-try AI Digital Tools for Work and Businesses

Artificial Intelligence is an amazing tool. It takes tedious and repetitive work and does it more efficiently. AI also thinks for itself, giving people a “second brain” to work with. But with so many new AI tools in the market today, how do you know which is the right one for you? Here’s a curated list of 7 must-try AI tools that can help make business and marketing much easier.

Here is an AI platform that is a must-have for marketing campaigns out there. Jasper is an “AI Co-pilot” that offers features that help with planning, brand execution, and even analytics. Say goodbye to generic-sounding copy as Jasper AI can create SEO-friendly content using a company’s past branding material as input. There are even templates for marketing materials like Product Reviews, Blog Posts, or Google Ads that make idea-to-execution much more streamlined. Think of Jasper as an AI Content Writer Assistant that you’d be glad to have on your team. Anyone who wants to try this amazing platform can avail of a free trial before diving into Jasper’s pro plan costs only $59 a month.

2. Murf

Murf is a text-to-speech program that gives a voiceover for every need, be it for advertisements, YouTube videos, Instagram reels, or presentations. With twenty languages under its belt, Murf isn’t content to stick to one boring voice. It is infinitely customizable down to the tone, pitch, and even pronunciation. The cherry on top is that it can also be seamlessly integrated into Canva and Google Slides for better presentations. For those who need natural and diverse voiceovers, Murf has you covered. Murf is free to try out and its basic plan starts at $19 a month.

Making a beautiful and engaging presentation is a skill that takes a lot of time to learn. Thankfully, Plus uses the power of machine learning to generate fantastic and understandable presentation formats using only text prompts. It’s seamlessly integrated into Google Slides which makes creating presentations a breeze. It also has a huge number of layout templates allowing for infinite possibilities. When you need an amazing presentation done in a pinch, look no further than Plus AI. Plus AI comes with a free trial for 7 days and two plans of $10/month for basic plan and $20/month for the pro plan.

Thanks to the difficulties of learning proper coding, creating a good website has a steep learning curve. Framer one-ups the other website builders by using AI to generate website design. Layout dynamic websites, design stellar UI, and publish it ready with SEO-friendly copy. All that without writing a line of code. With this platform, you can create the dream website for your business in no time. The platform’s basic features are free for any hobbyist to use but for businesses looking for better features, but there is also a pro plan for $30 a month.

Small-business owners shouldn’t feel left out of the benefits of AI assistance. Rytr AI specializes in helping small businesses. It writes copies for anything from social media posts to vital emails. It is easy to use and has a Google extension that seamlessly integrates with Google Suite and social media platforms. On top of all that, Rytr’s basic plan is free with its two paid plans being pretty cheap too at $9/month and $29/month, making it perfect for those small business owners who need the extra help.

Meme marketing helps connect an entire generation of clients and consumers to products and messages easily. Unlike most meme generators, Supermeme uses AI to generate text prompts into funny high-quality memes in seconds. No layout or format work is needed. Supermeme helps make this valuable marketing tool easier to create by generating good-quality memes to grab your audience’s attention. Supermeme is free to try out but it also offers an advanced package for marketing teams for $24.99 per month.

Midjourney is one of the leaders in the field of text-to-image generators and for good reason. It’s unique in that it is exclusively accessed via Discord, a user-friendly chat service that is accessible via web or mobile app. Once that is set up, Midjourney generates stunning images with just the right kind of prompts. The generated images can be customized in many ways, with the generator giving you image variations for more options. Whether for thumbnails on YouTube videos or for conceptualizing new ideas, Midjourney captures that required visual creativity best. Midjourney does not have a free trial but its basic plan starts at $10/month and its standard plan starts at $24/month.

Finding Your Very Own Handy AI Digital Assistant

Finding the right platform will take experimentation, but it is easily worth it. Having handy AI assistant tools makes the difficulties of modern business easier to handle. They can do everything, helping with writing, website creation, and even meme generation.

There are loads more platforms to explore. Don’t be limited by what’s on this list, feel free to explore and experiment with new platforms that suit your needs. These 7 platforms are just the jumping-off point into a whole new world.

For a More Human Form of Marketing Support

However, there is still a place for warm human connection in the business world.  Global One Media is here for those who need some help appealing to the young investors of today. Connect with us


How Canadian and International Investors Can Invest in the TSX Venture Exchange

The Toronto Stock Exchange Venture Exchange (TSXV) is Canada’s junior listings market, providing a platform for small and mid-sized companies to access capital. Recognized globally, the TSXV serves as a gateway for growth-stage companies, particularly in sectors like mining, energy, and technology. This exchange is essential for investors looking to diversify their portfolios with potential high-growth investments.

WHY INVEST IN THE TSXV?

Investing in the TSXV can be attractive for several reasons:

  1. Diversity of Sectors: The TSXV lists companies across various industries, offering unique investment opportunities.
  2. Potential for High Growth: Many companies on the TSXV are in their early stages, presenting the possibility of significant returns.
  3. Access to Emerging Markets: The TSXV includes companies operating globally, providing exposure to emerging markets.

WHAT IS SO DIFFERENT ABOUT THE TSX VENTURE EXCHANGE?

The TSX Venture Exchange (TSXV), located in Canada, is distinctive from other stock exchanges due to several key characteristics:

  1. Focus on Small and Medium Enterprises (SMEs): TSXV is tailored for small and medium-sized enterprises. It provides these companies with a platform to access venture capital, which is often more challenging to secure through larger exchanges.
  2. Junior Listings: The exchange is well-known for its significant number of junior listings, particularly in sectors like mining, oil and gas, and technology. These are often early-stage companies with a higher risk/higher reward profile.
  3. Tiered System: TSXV operates a unique two-tiered system. Tier 1 is for more advanced companies with more significant financial and resource requirements. Tier 2 is for smaller or early-stage companies. This structure helps tailor the regulatory and listing requirements to the size and stage of the company.
  4. Graduation to TSX: The TSXV serves as a feeder system to the Toronto Stock Exchange (TSX). Companies that grow and meet higher listing standards often “graduate” to the TSX. This pathway provides a clear route for growth and increased exposure.
  5. Regulatory Environment: The TSXV, like other Canadian exchanges, operates under a different regulatory environment than exchanges in the U.S. or Europe. This includes specific rules around financing, corporate governance, and disclosure that are designed to be more accommodating for smaller companies.
  6. Investor Base: The exchange has a unique investor base interested in venture-stage investments. This includes both retail and institutional investors who are accustomed to the higher risk and potentially higher returns of such investments.
  7. Global Reach: Although it’s a Canadian exchange, TSXV has a global reach, attracting international companies and investors, particularly those interested in resource-based sectors.
  8. Access to Capital: TSXV provides easier access to capital for small-cap companies compared to larger exchanges, which often have more stringent listing criteria and requirements.

These qualities make the TSX Venture Exchange an attractive option for smaller, growth-oriented companies seeking capital and exposure, and investors seeking exposure to companies with high growth potential, especially in specific sectors like natural resources and technology.

SOME NOTABLE COMPANIES ON THE TSXV

Hundreds of companies with significant potential are listed on the TSXV. From those, we have chosen a few companies that are quite promising. Most of those companies are in the exploration and mining sector, while the last one is a rising star in the circular economy. There are plenty of other companies on the exchange, which offers investors a wide range of opportunities to choose from.

  1. Angkor Resources Corp. (ANK): Angkor Resources Corp. is a Canadian mineral explorer with operations in Cambodia. They have been involved in exploring multiple prospects for gold, copper, and rare earth elements. The company is also engaged in oil and gas exploration in the region.
  2. Tarku Resources (TKU): Tarku Resources Ltd. is a Canada-based mining exploration company focused on advancing the development of new discoveries in mining jurisdictions, such as Quebec and Arizona. The company’s projects include Silver Strike, Apollo, Admiral, Atlas, MAX Lithium (Li), Richardson, and Bullion. They are involved in the exploration of various minerals, including gold, lead, zinc, silver, copper, manganese, nickel, and platinum group elements.
  3. Lithium Chile (LITH): Lithium Chile is a company engaged in the exploration and development of lithium deposits in Chile. They are known for their significant lithium assets and exploration projects in a country that is a key player in the global lithium market.
  4. iMetal Resources Inc. (IMR): A junior exploration company focused on precious and base metal resources in Ontario and Quebec, Canada. Key projects include the Gowganda West, Kerrs Gold, and Ghost Mountain properties.
  5. Millennial Potash Corp. (MLP): Engaged in the exploration and evaluation of mineral properties, currently focusing on its highly prolific Potash project in Gabon called the Banio Potash project with considerable support from the government. 
  6. Sonoro Gold Corp. (SGO): An exploration stage company targeting gold and silver deposits in Mexico, primarily focused on developing its flagship Cerro Caliche property in Sonora.
  7. Decibel Cannabis Company Inc. (DB): An integrated cannabis company involved in the cultivation, processing, and sale of cannabis products in Canada, also operating retail locations and an e-commerce platform.
  8. Surge Battery Metals Inc. (NILI): Focused on the acquisition, exploration, and development of lithium and nickel mineral properties in North America, notably the Nevada North lithium project in Elko County, Nevada.
  9. Ecolomondo (ECM): Ecolomondo is a Canadian cleantech company that specializes in building and operating Thermal Decomposition turnkey facilities using its proprietary TDP Technology. This technology processes hydrocarbon waste to produce high-quality end-products for reuse by industry.

HOW CANADIANS CAN INVEST IN TSXV COMPANIES

Canadian investors have several avenues to invest in the TSX Venture Exchange (TSXV). Here are some of those methods.

  1. Direct Stock Purchase through Brokerage Accounts: The most common method is to buy stocks directly through a brokerage account. Canadians can choose from various brokers, including traditional full-service brokers and online discount brokers. Examples include TD Direct Investing, RBC Direct Investing, Scotia iTRADE, BMO InvestorLine, Questrade, and Wealthsimple Trade.
  2. Exchange-Traded Funds (ETFs): ETFs that focus on Canadian small-cap or venture stocks can include companies listed on the TSXV. ETFs are traded like stocks and can be purchased through a brokerage account.
  3. Mutual Funds: There are mutual funds that invest in small-cap Canadian companies, which may include TSXV-listed companies. These can be purchased through financial institutions, investment advisors, or directly from mutual fund companies.
  4. Managed Portfolios or Investment Advisory Services: Investors can use managed portfolio services or investment advisors who can make investments in TSXV-listed companies on their behalf.
  5. Tax-Advantaged Accounts: Investments in the TSXV can be held in tax-advantaged accounts like Tax-Free Savings Accounts (TFSAs) or Registered Retirement Savings Plans (RRSPs). These accounts offer tax benefits and can be used to purchase stocks, ETFs, and mutual funds that include TSXV investments.
  6. Robo-Advisors: Some robo-advisors may include TSXV-listed stocks in their portfolios, depending on the investor’s risk profile and investment strategy.
  7. Private Placements: Accredited investors can participate in private placements offered by companies on the TSXV. This involves directly purchasing shares from the company, usually before they are offered to the public.
  8. Stock Options and Derivatives: For more experienced investors, options and other derivatives based on TSXV stocks can be a method of investment, albeit an indirect one.

Each of these methods varies in terms of the level of active management required, risk exposure, potential returns, and liquidity. Investors should consider their investment goals, risk tolerance, and investment knowledge when choosing the method that best suits their needs. Additionally, consulting with a financial advisor can provide personalized advice and guidance.

FOR INTERNATIONAL INVESTORS

International investors have several options to invest in the TSX Venture Exchange (TSXV), although the methods may vary depending on their location and the regulations of their home countries. Here are some common ways international investors can invest in the TSXV:

  1. International Brokerage Accounts: Use a brokerage account that offers access to international markets, including Canada. Brokers like Interactive Brokers, Charles Schwab, and Fidelity are known to provide access to Canadian markets for international clients. Some Canadian brokers allow non-residents to open accounts as well. This might involve more complex registration processes and adherence to both Canadian and the investor’s home country’s regulations.
  2. Global Trading Platforms: Platforms that cater to global investors often include access to multiple stock exchanges, including the TSXV. These platforms can be more convenient for managing a diversified international portfolio.
  3. Mutual Funds and Exchange-Traded Funds (ETFs): Invest in international mutual funds or ETFs that include Canadian small-cap or venture companies, some of which may be listed on the TSXV. These funds can be accessed through local brokers or financial institutions in the investor’s home country.
  4. Asset Managers and Investment Firms: Hiring an asset manager or an investment firm that specializes in Canadian or international markets can be an option. They can manage investments on your behalf, including those in the TSXV.
  5. Partnerships or Joint Ventures: For larger or institutional investors, forming partnerships or joint ventures with Canadian entities can be a pathway to invest in ventures listed on the TSXV.
  6. Private Placements: Participate in private placements offered by TSXV-listed companies. This is typically available to accredited or institutional investors and involves directly purchasing shares from the company.
  7. ADR (American Depository Receipts): If a TSXV-listed company has ADRs traded in the United States, international investors can invest through these ADRs, which are available through many international brokerage accounts.

CONCLUSION

The TSX Venture Exchange (TSXV) in Canada is a specialized market primarily for Small and Medium Enterprises (SMEs) and early-stage companies, particularly in sectors like mining, oil and gas, and technology. Characterized by its unique two-tiered system, the TSXV caters to companies at different stages of growth, providing a pathway for eventual graduation to the larger Toronto Stock Exchange (TSX). This exchange appeals to a diverse investor base, familiar with the high-risk, high-reward nature of venture-stage investments. While it offers smaller companies easier access to capital, investors should approach the TSXV with caution, balancing their quest for high-growth opportunities with prudent risk management strategies to succeed in this dynamic investment landscape.


7 Money-Saving Tips to Jumpstart Your 2024 Financial Journey

2023 was a challenging year for everyone’s wallets. Fortunately, there is a reason for cautious optimism this 2024 with news that inflation is dropping1 and interest rates may shortly fall.2

Fresh from starting from a brand new year slate, there are several financial goals to pursue in 2024 for current and aspiring money savers. We’ve rounded up seven money-saving pointers to jumpstart your savings journey and into the path of better financial health. The following tips could both safeguard and expand your existing funds significantly throughout the year.

1. SET FINANCIAL GOALS

Don’t count on a sudden miracle that you’ll get rich overnight, establish your plans for financial success. For reference, some people’s financial goals are to have enough financial security to avoid stressing about money. While others aim to save enough money to afford a dream vacation or to buy a house. 

It’s gonna take some time planning so start listing and prioritizing your financial aspirations and then create a roadmap for achieving them. A well-known goal-setting technique is the SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) Criteria:

SMART Criteria
SpecificWhat will you achieve? What will you do?
MeasurableWhat data will you use to decide whether you’ve met the goal?
Achievable Are you sure you can do this? Do you have the right skills and resources?
RelevantDoes the goal align with those of your team or organization? How will the result matter?
Time-boundWhat is the deadline for accomplishing the goal?

Source: Mindtools.com

Without goals to strive for, your financial journey is likely to be less exciting and aimless so start your year right by making plans today.

2. CREATE AND STICK TO A BUDGET

The road to a better financial standing is tough but fulfilling. So make sure your roadmap is realistic. To ensure that you can consistently monitor your money-saving progress, it is important to create a budget. A simple budgeting framework to try is the 50/30/20 rule3:

  • 50% of your income for needs (housing, food, transportation, etc.)
  • 30% of your income for wants (travel, entertainment, etc.)
  • 20% of your income to savings and debt repayment (examples include creating an emergency fund or saving for retirement)

By having a budget, you’ll better understand how much you earn and spend in a specific time period. This allows you to pinpoint where you should cut your expenses. Learning how to budget, especially with little to no experience, takes time and practice but it will be worth it in the end.

3. BUILD AN EMERGENCY FUND

One of the first steps you take when you start saving money is to build an emergency fund, especially in today’s volatile and unpredictable economy. Setting money aside for unplanned financial setbacks ensures that you will be able to recover quicker and get back on track to reaching your financial goals.

A common suggestion is to have enough cash to cover three to six months of expenses.4 Also, you can consider keeping your emergency money in a separate bank account. This distinguishes the money set for emergencies from those allocated for regular expenses and savings goals.

4. USE MONEY-SAVING APPS

If you haven’t already, it is time to catch up with the digital age and explore different money-saving apps. These include financial goal-setting, automated saving, and expense tracker apps that can make your money-saving journey in 2024 less of a hassle. In particular, the best budgeting apps monitor your savings, investments, debts, and/or credit score.

A fad nowadays is digital consumers looking to save on their online shopping expenses by availing of digital coupons or e-coupons. These are available nowadays on a store’s website, digital newsletters, digital coupon apps, coupon sites, and browser add-ons.5

5. DIVERSIFY YOUR INCOME SOURCES

There’s always a chance that you could lose your main source of income and the impact can be severe to your financial health. A solution to provide yourself a safety net is to diversify your sources of income. 

A common way is to build your passive income through making investments. The income can come from your portfolio’s investment mix of individual stocks and bonds, mutual funds, and exchange-traded funds. Investments can help you accumulate wealth over time. You could boost your net worth and financial freedom by allowing your investments to grow.

6. CONSIDER FINDING A FINANCIAL ACCOUNTABILITY PARTNER

If you can, find a financial accountability partner. They should be a trusted person who can provide you with the accountability and support needed to stay consistent with your money-saving habits. Having a partner to share your financial goals with gives you a sense of shared responsibility and mutual motivation. It’s a plus if your partner is well-versed in financial planning because they can offer insights, identify potential challenges, and help with budgeting and growing your money.

7. STAY UPDATED ON WHAT’S HAPPENING IN THE FINANCIAL LANDSCAPE

The financial landscape is always changing. Keeping yourself informed and updated with what’s going on in banks, financial markets, and the global economy equips you with the knowledge to make wiser financial decisions. The best ways to stay updated with all financial news happening worldwide include checking credible news sites and listening to reputable podcasts. You can start being your own financial guru by simply installing financial news apps on your smartphone to receive real-time news alerts. Just be sure to develop a consistent routine of staying informed.

Empower yourself with more financial knowledge by reading the articles found in Global One Media’s blog.

1  World Bank Blog. Is the great inflation scare over? The case for cautious optimism.
2  CBS News. Federal Reserve leaves interest rate unchanged, but hints at cuts for 2024.
3  NerdWallet. Budgeting 101: How to Budget Money.
Securian Financial. 5 steps to building an emergency fund
5  
Microsoft. Understanding digital coupons and e-coupons


Evolving Technology Spearheads 2024 Digital Marketing Trends

Every year brings new technology and trends that evolve so quickly that Digital Marketers could often be left behind if they don’t actively anticipate them.  From the continued dominance of short-form content to the rise of Artificial Intelligence, here are the digital marketing trends to watch for in 2024.

Short-form Video Content is King

One of the biggest trends going into 2024 is the rise of short-form video content on social media sites. The most popular of which is the website TikTok whose popularity is undeniable as the platform is host to 1.1 Billion active users globally. Pew Research even reveals that more Americans are getting their news on TikTok with 32% of people aged 18-29 saying that they get their news from the website.1 Even outside of TikTok, Short-form video content like Facebook and Instagram Reels are shoring up to play a major role in advertising online. For instance, 70% of customers use videos on Instagram to plan their next purchase.2 Marketers should be wise to use short-form video content in creative ways to better market their products to a wider online audience.

AI, Your Handy Marketing Assistant

The rise of Artificial Intelligence bots such as ChatGPT also presents new opportunities for marketers by making their lives much easier. For example, they can help personalize ads through Dynamic Creative Optimization, provide translation support, run predictive analytics to identify consumer trends and patterns, and many more.3 When used well, artificial intelligence can help optimize a marketer’s work and present new opportunities.

Up-close and Personalized

In the past, advertising was a shot in the dark. Companies send out one singular message with mass appeal in the hopes that it resonates with enough people to draw a large audience. However, the internet and new advances in Big Data and Analytics ensure that products and services can be more personalized. Using data properly customizes products and experiences to the needs and preferences of individual consumers. Consumers are more likely to buy products that deeply resonate with them, so personalizing marketing to fit consumers is a winning strategy.4

Data Privacy Concerns

However, in using data to craft better product narratives, marketers need to be wary about data privacy. Data Privacy is a rising concern among consumers. Pew Research found that 77% of Americans show little faith in the way social media companies handle their data.5 The growing distrust in the gathering and use of personal data coincides with increasing regulation. In the US, California rolled out the California Consumer Privacy Act in 2018 but was joined in 2023 by Colorado, Texas, and nine other states. In Canada, the Consumer Privacy Protection Act’s second reading was finalized last April 2023 and is set to be reviewed in commission.6 The CPPA seeks to reinforce accountability rules and consent requirements, meaning that marketers have to be more careful with gathering data going into the future.

Technology at the Forefront

All these taken together, the trends of 2024 will be spearheaded by emerging technologies that change the way things are done from the rise of short-form content, to Artificial Intelligence, to personalized content. However, exciting innovations may also arise over the next year that can turn the digital marketing world upside down. Therefore marketers should always be on watch to stay on top of the trend.

The Challenge of Keeping Up

Staying abreast of technology and marketing trends poses a significant challenge for certain companies. Global One Media excels in effortlessly conveying clients’ messages to aspiring young investors through the vast reach of social media marketing. 

Reach out to us to initiate your brand’s venture into the digital realm. Contact us now.


Stock Markets are Turning Into Gen Z Playgrounds

Do youngsters these days spend all their money on espressos and Gucci? Survey says that, well, not really. A report1 published by consumer financial services company Bankrate showed that young people are putting quite a bit of money into investments and are getting very active in the stock market.

Despite market uncertainties earlier this year, Gen Z pulled far ahead of other generations in trading stock investments. Gen Z, it seems, moved on quickly from the summer romance of meme stocks and market bubbles towards a full-fledged love affair with stock investments.

What the Data Says

Persistent inflation and interest rate hikes rocked financial markets in the first half of 2023. While the fear of stock losses permeated the market, no generation was as concerned with their stocks as Gen Z. Bankrate’s report indicated that, during the period, 87% of American Gen Z investors took some form of action with their stock portfolio—a wide margin compared to just 68% of millennials, 38% of Gen X, and only 35% of baby boomer investors.

The enthusiasm does not stop there. Though Bankrate found that only about a quarter of all American investors intend to put more money into stocks, about 53% of Gen Z investors intended to increase their holdings. The average was in fact largely dragged down by Gen X and baby boomers where only 19% and 9% of investors intended to put more money in stocks, respectively.

Why the Frenzy?

There are some important reasons why Gen Z became the most active generation when it comes to investing. The proliferation of investing-oriented social media channels2, for one, made relevant information far easier to access. 

According to a recent study3 by the non-profit CFA Institute, social media is a leading source of investment education for Gen Z. Almost half, or 48%, of American Gen Z investors use social media platforms to learn about investing. It also ranked highly in Canada, the UK, and even China.

Another cited reason is “FOMO” or “Fear of Missing Out”. About 41% of US Gen Z investors and up to 60% of their Chinese counterparts did not want to miss out on the opportunities, maybe even egged on by friends who already made returns. In a way, this created a snowball effect where friends and acquaintances became crucial movers in stock investing. 

CFA Institute’s report also highlighted the spread of stock investment apps, which made investing a far easier process4; and the rise of cryptocurrencies, which proved popular among younger investors.

Will the Gains Last?

Young investors are undoubtedly having the time of their lives with the stock market with youth trying to get started with investments as soon as possible. CFA Institute found that 82% of US Gen Z investors began to do so before they turned 21.

Still, there are some inherent challenges for the Gen Z cohort. Despite the seemingly endless optimism, CFA Institute noted that money problems remained a common barrier for Gen Zs to invest. And even though more investment material is accessible on social media, lack of knowledge remains widespread with more than 50% of the demographic in the US, UK, and Canada reporting it is a problem.

But an even bigger question still is if Gen Z enthusiasm can be matched by real returns. Studies have pointed5 out that active trading doesn’t guarantee good performance. In fact, passive investors can easily outperform day traders. It’s easy to imagine that many Gen Z investors will, perhaps, learn the lessons of investing the hard way. 

Nevertheless, young people’s interest in the stock market is never a bad thing. Bankrate Chief Financial Analyst Greg McBride highlighted that “it is important for Gen Z and millennial investors to maintain the long-term focus, increasing contributions to stock-related investments, and harnessing the power of compounding higher rates of return.”

Instead of treating Gen Z’s hurdles as problems, companies, non-profits, and educators must instead look into the opportunities to turn curiosity into a real productive force.

Connect with us

At Global One Media, we seamlessly deliver our client’s message to potential young investors by harnessing the extensive outreach of social media.

Connect with us today and let us start your brand’s journey in the digital space.


Investor’s Guide to OTC Markets

What are the OTC markets? And how can investors access them? Shares traded on the OTC markets follow a unique process. OTC, short for “over-the-counter”, represents stocks not listed on major centralized exchanges like the New York Stock Exchange (NYSE) or the Toronto Stock Exchange (TSX). Instead, OTC trading occurs directly between parties, facilitated through a network of broker-dealers, without a central exchange.

Key benefits of trading OTC stocks:

  • Decentralized Trading: Instead of a centralized marketplace, these stocks are bought and sold through a decentralized network.
  • Cost-Effective: OTC stocks are typically cheaper in price compared to those listed on traditional exchanges.

Why Do Stocks Trade OTC?

OTC markets cater to a diverse range of companies, from startups to established businesses that have opted for OTC listing for specific reasons. Here’s why certain stocks might end up on OTC markets:

  • Startups and Emerging Companies: Many companies that are just starting out may not meet the volume or financial requirements of traditional stock exchanges. OTC markets offer them an avenue to raise capital without the restrictions of major exchanges.
  • Cost-Effective Listings: Being listed on major stock exchanges can be an expensive endeavor. To save money, some companies choose to list their stocks OTC.
  • Delisting from Major Exchanges: There are instances where companies previously listed on major exchanges shift to OTC markets. Here are some reasons for such a move:
  • Going Private: A business may decide to retract its public status and go private, leading to its delisting. However, its stock may still trade OTC.
  • Selective Delisting: If a company chooses to delist certain classes of its stock but not all, the delisted stocks might continue trading over-the-counter.
  • Regulatory Actions: In some situations, a company might be forced off an exchange. This could be due to non-compliance with exchange rules or regulations set by governing bodies like the US Securities and Exchange Commission (SEC). In such cases, the stocks may find a home in OTC markets.

Trading OTC stocks can offer unique opportunities, but potential investors should also be aware of the risks associated with less regulation and transparency. As with any investment, thorough research and due diligence are crucial.

OTC Markets

OTC stocks are traded on one of three exchanges owned by the OTC Market Group. These markets exist in the US and are regulated by the SEC. Canada, on the other hand, does not have an OTC market.

OTCQX:

  • Referred to as the “best market”.
  • Has strict listing standards, excluding penny stocks.
  • Hosts many blue-chip companies from regions like Canada, Europe, Brazil, and Russia. An example is Heineken N.V. (HINKF).
  • OTCQX replaced the OTCBB (Over The Counter Bulletin Board) as the primary OTC trading market in November 2021. The OTCBB no longer operates.

OTCQB:

  • Termed as the “venture market”.
  • Sits between OTCQX and OTC Pink in terms of standards.
  • Penny stocks can be listed.
  • Typically includes growing global companies.

OTC Pink:

  • Known as the “open market”.
  • Designed for stocks that don’t qualify for the other two markets.
  • Riskiest due to lack of stringent requirements; no mandatory company disclosure for listing.
  • Serves as a default market.

OTC Stock Lists:

  • Over 12,000 different stocks are listed in the OTC markets.
  • Despite lesser media attention than stocks on exchanges like TSX, many legitimate and large companies are found on OTC markets.
  • Some companies choose OTC markets to sidestep SEC regulations or due to delisting from larger exchanges. Others, despite being large, opt for OTC listings over other prominent exchanges.

Companies featured on Global One Media’s channel that are listed on the OTC markets:

Company Brief DescriptionSymbol
  • Angkor Resources
Angkor is a development company focusing on mineral and energy resources, committed to advancing cleaner and sustainable solutions. It endeavors to reduce carbon emissions and facilitate cleaner energy transitions in both Canada and Southeast Asia.
  • OTCQB:ANKOF
  • Avila Energy
An established producer, explorer, and developer of Energy in Canada
  • OTCM: PTRVF
  • CDN Maverick
Carefully selects and Invests in lithium exploration companies, among others, with high potential
  • OTCQB: AXVEF
  • Canadian North Resources
Overseeing the Ferguson Lake project which features PGM, Base Metals, and lithium, among others, in Canada
  • OTCQX: CNRSF
  • Decibel Cannabis
A successful cannabis producer
  • OTCQB: DBCCF
  • Ecolomondo
Pioneering a clean technology that recycles end-of-life products
  • OTC: ECLMF
  • Lithium Chile
Explores for lithium in Chile
  • OTCQB: LTMCF
  • Millennial Potash 
Leading the Banio project, which features potash deposits, in Gabon
  • OTCQB: MLPNF
  • P2Gold
Explores for gold and other minerals in the USA and Canada
  • OTCQB: PGLDF
  • Surge Battery Metals
An exploration company specializing in critical minerals, currently overseeing the highly prolific Nevada North Lithium Project.
  • OTCQx: NILIF
  • Tokens.com
A custodian company that holds Web 3 assets, and tokens, and gives public market investors access to those assets
  • OTCQB:  SMURF
  • Tarku Resources
Explores for lithium, gold, copper, and other minerals in Canada and the US
  • OTCQB: TRKUF
  • Total Helium
Produces and explores for helium
  • OTC: TTLHF

Where to Buy OTC Stocks:

Below are some brokers that enable their clients to trade OTC stocks.

  1. Interactive Brokers: This online brokerage offers the option to trade OTC stocks.
  2. Questrade: A versatile, self-managed online trading platform.
  3. CIBC Investor’s Edge: This platform does not support online trades of OTC stocks.
  4. Scotiabank: Allows trading of OTC stocks in addition to transactions on official markets.

Conclusion

The OTC markets are a good option for companies and investors to enable both to achieve their objectives. Companies can raise needed funds for their projects, and investors can gain access to promising enterprises with high growth potential. It is important to define your objectives and manage risk very proactively before making investment decisions that will impact your portfolio. Global One Media offers you usually the needed information to help you make those decisions. It is also crucial that you use a trusted broker to ensure safety, security, and good performance.


Critical Raw Materials: The Key to the EU's Green and Digital Future

Today’s evolving landscape of energy transition and digitalization has made critical raw materials (CRMs) more in demand than ever before. This is especially evident in the European Union (EU), as the regional bloc is committed to becoming the first climate-neutral continent by 2050 with the European Green Deal.

In one of its many European Green Deal initiatives, the EU proposed the Critical Raw Materials Act on March 16, 2023, with the aim to secure a sustainable supply of CRMs.1

This presents an important opportunity for mining exploration companies looking to supply CRMs to European countries.

Roadmap to Climate Neutrality

The European Green Deal is essentially a roadmap to transform the EU into a modern, resource-efficient, and competitive economy. Through a range of adopted proposals and initiatives, the Deal seeks to prepare the EU’s climate, energy, transport, and taxation policies for cutting net greenhouse gas emissions by at least 55% by 2030 and into net zero by 2050.2

The Critical Raw Materials Act is one of the EU’s core initiatives in pursuit of this vision. The proposal aims to make sure that Europe’s strategic sectors, such as renewable energy, digital, space, and defense, have a secure and sustainable supply of CRMs.

The European Commission offers a precise outline of its aims:3

  • Strengthen and diversify the EU’s supply of CRMs
  • Improve the EU’s capacity to monitor and mitigate risks of supply disruptions
  • Improve circularity and sustainability

To boost the Act’s objectives, the EU also intends to establish mutually beneficial partnerships with third countries, that is, countries that are not EU members but have reserves of CRMs.4

Which Raw Materials Are Critical to the EU?

CRMs (also known as critical minerals in other countries) are classified as such by the EU not only because of their innate properties but rather on a combination of various factors. Two key parameters are crucial according to the European Commission:5

  • Economic importance
  • Supply risk

These two measures largely deal with demand and supply-side aspects of CRMs.

Among the in-demand raw materials for the EU’s green and digital future include lithium, copper, nickel, platinum group metals, and rare earth elements. For example, EU demand for lithium is expected to increase twelve times by 2030 and twenty-one times by 2050.6 As of 2023, the EU lists 34 CRMs:

Opportunities for Mineral Exploration Companies

Under the Critical Raw Materials Act, the EU intends to strengthen its engagement with non-EU member countries to develop and diversify investment, production, and trade.7 This approach helps pave the way for mining exploration companies operating outside the EU to be suppliers of CRMs to the bloc.

CDN Maverick Capital Corp. (CSE: CDN | OTCQB: AXVEF | FRA: 338B), a firm headquartered in Canada, is one such example. The company is exploring for lithium at its two exploration projects in Quebec, Canada, and in the Puna Region of northwest Argentina. CDN Maverick aims to help accelerate the global sourcing of critical mineral resources for a more sustainable future.

Another mineral exploration company is the Canada-based Alta Copper Corp. (TSX: ATCU | OTCQX: ATCUF | BVL: ATCU). With a sharp focus on advancing its copper project in northern Peru, which boasts a substantial 16 billion pound copper resource, the firm is advancing globally towards decarbonization and electrification—trends that are dramatically unfolding in the EU today.

Looking Ahead

As of this writing, the proposed Critical Raw Materials Act is being reviewed by the EU’s institutions. The latest update from June 30, 2023, stated that the Council of the EU has obtained the mandate for negotiations with the European Parliament.8

Although the Act’s final adoption is yet to be seen, there is indication that it will pass with favorable support. For instance, the Council of the EU showed its alignment with the European Commission’s proposal of the Critical Raw Materials Act’s objectives.9 This bodes well for mineral exploration companies hoping to become suppliers of CRMs to the EU. These firms can look forward with optimism as they stand to benefit and play a potentially crucial role in supplying the EU’s growing needs for a circular and sustainable future.