Evolving Technology Spearheads 2024 Digital Marketing Trends

Every year brings new technology and trends that evolve so quickly that Digital Marketers could often be left behind if they don’t actively anticipate them.  From the continued dominance of short-form content to the rise of Artificial Intelligence, here are the digital marketing trends to watch for in 2024.

Short-form Video Content is King

One of the biggest trends going into 2024 is the rise of short-form video content on social media sites. The most popular of which is the website TikTok whose popularity is undeniable as the platform is host to 1.1 Billion active users globally. Pew Research even reveals that more Americans are getting their news on TikTok with 32% of people aged 18-29 saying that they get their news from the website.1 Even outside of TikTok, Short-form video content like Facebook and Instagram Reels are shoring up to play a major role in advertising online. For instance, 70% of customers use videos on Instagram to plan their next purchase.2 Marketers should be wise to use short-form video content in creative ways to better market their products to a wider online audience.

AI, Your Handy Marketing Assistant

The rise of Artificial Intelligence bots such as ChatGPT also presents new opportunities for marketers by making their lives much easier. For example, they can help personalize ads through Dynamic Creative Optimization, provide translation support, run predictive analytics to identify consumer trends and patterns, and many more.3 When used well, artificial intelligence can help optimize a marketer’s work and present new opportunities.

Up-close and Personalized

In the past, advertising was a shot in the dark. Companies send out one singular message with mass appeal in the hopes that it resonates with enough people to draw a large audience. However, the internet and new advances in Big Data and Analytics ensure that products and services can be more personalized. Using data properly customizes products and experiences to the needs and preferences of individual consumers. Consumers are more likely to buy products that deeply resonate with them, so personalizing marketing to fit consumers is a winning strategy.4

Data Privacy Concerns

However, in using data to craft better product narratives, marketers need to be wary about data privacy. Data Privacy is a rising concern among consumers. Pew Research found that 77% of Americans show little faith in the way social media companies handle their data.5 The growing distrust in the gathering and use of personal data coincides with increasing regulation. In the US, California rolled out the California Consumer Privacy Act in 2018 but was joined in 2023 by Colorado, Texas, and nine other states. In Canada, the Consumer Privacy Protection Act’s second reading was finalized last April 2023 and is set to be reviewed in commission.6 The CPPA seeks to reinforce accountability rules and consent requirements, meaning that marketers have to be more careful with gathering data going into the future.

Technology at the Forefront

All these taken together, the trends of 2024 will be spearheaded by emerging technologies that change the way things are done from the rise of short-form content, to Artificial Intelligence, to personalized content. However, exciting innovations may also arise over the next year that can turn the digital marketing world upside down. Therefore marketers should always be on watch to stay on top of the trend.

The Challenge of Keeping Up

Staying abreast of technology and marketing trends poses a significant challenge for certain companies. Global One Media excels in effortlessly conveying clients’ messages to aspiring young investors through the vast reach of social media marketing. 

Reach out to us to initiate your brand’s venture into the digital realm. Contact us now.

Stock Markets are Turning Into Gen Z Playgrounds

Do youngsters these days spend all their money on espressos and Gucci? Survey says that, well, not really. A report1 published by consumer financial services company Bankrate showed that young people are putting quite a bit of money into investments and are getting very active in the stock market.

Despite market uncertainties earlier this year, Gen Z pulled far ahead of other generations in trading stock investments. Gen Z, it seems, moved on quickly from the summer romance of meme stocks and market bubbles towards a full-fledged love affair with stock investments.

What the Data Says

Persistent inflation and interest rate hikes rocked financial markets in the first half of 2023. While the fear of stock losses permeated the market, no generation was as concerned with their stocks as Gen Z. Bankrate’s report indicated that, during the period, 87% of American Gen Z investors took some form of action with their stock portfolio—a wide margin compared to just 68% of millennials, 38% of Gen X, and only 35% of baby boomer investors.

The enthusiasm does not stop there. Though Bankrate found that only about a quarter of all American investors intend to put more money into stocks, about 53% of Gen Z investors intended to increase their holdings. The average was in fact largely dragged down by Gen X and baby boomers where only 19% and 9% of investors intended to put more money in stocks, respectively.

Why the Frenzy?

There are some important reasons why Gen Z became the most active generation when it comes to investing. The proliferation of investing-oriented social media channels2, for one, made relevant information far easier to access. 

According to a recent study3 by the non-profit CFA Institute, social media is a leading source of investment education for Gen Z. Almost half, or 48%, of American Gen Z investors use social media platforms to learn about investing. It also ranked highly in Canada, the UK, and even China.

Another cited reason is “FOMO” or “Fear of Missing Out”. About 41% of US Gen Z investors and up to 60% of their Chinese counterparts did not want to miss out on the opportunities, maybe even egged on by friends who already made returns. In a way, this created a snowball effect where friends and acquaintances became crucial movers in stock investing. 

CFA Institute’s report also highlighted the spread of stock investment apps, which made investing a far easier process4; and the rise of cryptocurrencies, which proved popular among younger investors.

Will the Gains Last?

Young investors are undoubtedly having the time of their lives with the stock market with youth trying to get started with investments as soon as possible. CFA Institute found that 82% of US Gen Z investors began to do so before they turned 21.

Still, there are some inherent challenges for the Gen Z cohort. Despite the seemingly endless optimism, CFA Institute noted that money problems remained a common barrier for Gen Zs to invest. And even though more investment material is accessible on social media, lack of knowledge remains widespread with more than 50% of the demographic in the US, UK, and Canada reporting it is a problem.

But an even bigger question still is if Gen Z enthusiasm can be matched by real returns. Studies have pointed5 out that active trading doesn’t guarantee good performance. In fact, passive investors can easily outperform day traders. It’s easy to imagine that many Gen Z investors will, perhaps, learn the lessons of investing the hard way. 

Nevertheless, young people’s interest in the stock market is never a bad thing. Bankrate Chief Financial Analyst Greg McBride highlighted that “it is important for Gen Z and millennial investors to maintain the long-term focus, increasing contributions to stock-related investments, and harnessing the power of compounding higher rates of return.”

Instead of treating Gen Z’s hurdles as problems, companies, non-profits, and educators must instead look into the opportunities to turn curiosity into a real productive force.

Connect with us

At Global One Media, we seamlessly deliver our client’s message to potential young investors by harnessing the extensive outreach of social media.

Connect with us today and let us start your brand’s journey in the digital space.

Investor’s Guide to OTC Markets

What are the OTC markets? And how can investors access them? Shares traded on the OTC markets follow a unique process. OTC, short for “over-the-counter”, represents stocks not listed on major centralized exchanges like the New York Stock Exchange (NYSE) or the Toronto Stock Exchange (TSX). Instead, OTC trading occurs directly between parties, facilitated through a network of broker-dealers, without a central exchange.

Key benefits of trading OTC stocks:

  • Decentralized Trading: Instead of a centralized marketplace, these stocks are bought and sold through a decentralized network.
  • Cost-Effective: OTC stocks are typically cheaper in price compared to those listed on traditional exchanges.

Why Do Stocks Trade OTC?

OTC markets cater to a diverse range of companies, from startups to established businesses that have opted for OTC listing for specific reasons. Here’s why certain stocks might end up on OTC markets:

  • Startups and Emerging Companies: Many companies that are just starting out may not meet the volume or financial requirements of traditional stock exchanges. OTC markets offer them an avenue to raise capital without the restrictions of major exchanges.
  • Cost-Effective Listings: Being listed on major stock exchanges can be an expensive endeavor. To save money, some companies choose to list their stocks OTC.
  • Delisting from Major Exchanges: There are instances where companies previously listed on major exchanges shift to OTC markets. Here are some reasons for such a move:
  • Going Private: A business may decide to retract its public status and go private, leading to its delisting. However, its stock may still trade OTC.
  • Selective Delisting: If a company chooses to delist certain classes of its stock but not all, the delisted stocks might continue trading over-the-counter.
  • Regulatory Actions: In some situations, a company might be forced off an exchange. This could be due to non-compliance with exchange rules or regulations set by governing bodies like the US Securities and Exchange Commission (SEC). In such cases, the stocks may find a home in OTC markets.

Trading OTC stocks can offer unique opportunities, but potential investors should also be aware of the risks associated with less regulation and transparency. As with any investment, thorough research and due diligence are crucial.

OTC Markets

OTC stocks are traded on one of three exchanges owned by the OTC Market Group. These markets exist in the US and are regulated by the SEC. Canada, on the other hand, does not have an OTC market.


  • Referred to as the “best market”.
  • Has strict listing standards, excluding penny stocks.
  • Hosts many blue-chip companies from regions like Canada, Europe, Brazil, and Russia. An example is Heineken N.V. (HINKF).
  • OTCQX replaced the OTCBB (Over The Counter Bulletin Board) as the primary OTC trading market in November 2021. The OTCBB no longer operates.


  • Termed as the “venture market”.
  • Sits between OTCQX and OTC Pink in terms of standards.
  • Penny stocks can be listed.
  • Typically includes growing global companies.

OTC Pink:

  • Known as the “open market”.
  • Designed for stocks that don’t qualify for the other two markets.
  • Riskiest due to lack of stringent requirements; no mandatory company disclosure for listing.
  • Serves as a default market.

OTC Stock Lists:

  • Over 12,000 different stocks are listed in the OTC markets.
  • Despite lesser media attention than stocks on exchanges like TSX, many legitimate and large companies are found on OTC markets.
  • Some companies choose OTC markets to sidestep SEC regulations or due to delisting from larger exchanges. Others, despite being large, opt for OTC listings over other prominent exchanges.

Companies featured on Global One Media’s channel that are listed on the OTC markets:

Company Brief DescriptionSymbol
  • Angkor Resources
Angkor is a development company focusing on mineral and energy resources, committed to advancing cleaner and sustainable solutions. It endeavors to reduce carbon emissions and facilitate cleaner energy transitions in both Canada and Southeast Asia.
  • Avila Energy
An established producer, explorer, and developer of Energy in Canada
  • CDN Maverick
Carefully selects and Invests in lithium exploration companies, among others, with high potential
  • Canadian North Resources
Overseeing the Ferguson Lake project which features PGM, Base Metals, and lithium, among others, in Canada
  • Decibel Cannabis
A successful cannabis producer
  • Ecolomondo
Pioneering a clean technology that recycles end-of-life products
  • Lithium Chile
Explores for lithium in Chile
  • Millennial Potash 
Leading the Banio project, which features potash deposits, in Gabon
  • P2Gold
Explores for gold and other minerals in the USA and Canada
  • Surge Battery Metals
An exploration company specializing in critical minerals, currently overseeing the highly prolific Nevada North Lithium Project.
  • Tokens.com
A custodian company that holds Web 3 assets, and tokens, and gives public market investors access to those assets
  • Tarku Resources
Explores for lithium, gold, copper, and other minerals in Canada and the US
  • Total Helium
Produces and explores for helium

Where to Buy OTC Stocks:

Below are some brokers that enable their clients to trade OTC stocks.

  1. Interactive Brokers: This online brokerage offers the option to trade OTC stocks.
  2. Questrade: A versatile, self-managed online trading platform.
  3. CIBC Investor’s Edge: This platform does not support online trades of OTC stocks.
  4. Scotiabank: Allows trading of OTC stocks in addition to transactions on official markets.


The OTC markets are a good option for companies and investors to enable both to achieve their objectives. Companies can raise needed funds for their projects, and investors can gain access to promising enterprises with high growth potential. It is important to define your objectives and manage risk very proactively before making investment decisions that will impact your portfolio. Global One Media offers you usually the needed information to help you make those decisions. It is also crucial that you use a trusted broker to ensure safety, security, and good performance.

Critical Raw Materials: The Key to the EU's Green and Digital Future

Today’s evolving landscape of energy transition and digitalization has made critical raw materials (CRMs) more in demand than ever before. This is especially evident in the European Union (EU), as the regional bloc is committed to becoming the first climate-neutral continent by 2050 with the European Green Deal.

In one of its many European Green Deal initiatives, the EU proposed the Critical Raw Materials Act on March 16, 2023, with the aim to secure a sustainable supply of CRMs.1

This presents an important opportunity for mining exploration companies looking to supply CRMs to European countries.

Roadmap to Climate Neutrality

The European Green Deal is essentially a roadmap to transform the EU into a modern, resource-efficient, and competitive economy. Through a range of adopted proposals and initiatives, the Deal seeks to prepare the EU’s climate, energy, transport, and taxation policies for cutting net greenhouse gas emissions by at least 55% by 2030 and into net zero by 2050.2

The Critical Raw Materials Act is one of the EU’s core initiatives in pursuit of this vision. The proposal aims to make sure that Europe’s strategic sectors, such as renewable energy, digital, space, and defense, have a secure and sustainable supply of CRMs.

The European Commission offers a precise outline of its aims:3

  • Strengthen and diversify the EU’s supply of CRMs
  • Improve the EU’s capacity to monitor and mitigate risks of supply disruptions
  • Improve circularity and sustainability

To boost the Act’s objectives, the EU also intends to establish mutually beneficial partnerships with third countries, that is, countries that are not EU members but have reserves of CRMs.4

Which Raw Materials Are Critical to the EU?

CRMs (also known as critical minerals in other countries) are classified as such by the EU not only because of their innate properties but rather on a combination of various factors. Two key parameters are crucial according to the European Commission:5

  • Economic importance
  • Supply risk

These two measures largely deal with demand and supply-side aspects of CRMs.

Among the in-demand raw materials for the EU’s green and digital future include lithium, copper, nickel, platinum group metals, and rare earth elements. For example, EU demand for lithium is expected to increase twelve times by 2030 and twenty-one times by 2050.6 As of 2023, the EU lists 34 CRMs:

Opportunities for Mineral Exploration Companies

Under the Critical Raw Materials Act, the EU intends to strengthen its engagement with non-EU member countries to develop and diversify investment, production, and trade.7 This approach helps pave the way for mining exploration companies operating outside the EU to be suppliers of CRMs to the bloc.

CDN Maverick Capital Corp. (CSE: CDN | OTCQB: AXVEF | FRA: 338B), a firm headquartered in Canada, is one such example. The company is exploring for lithium at its two exploration projects in Quebec, Canada, and in the Puna Region of northwest Argentina. CDN Maverick aims to help accelerate the global sourcing of critical mineral resources for a more sustainable future.

Another mineral exploration company is the Canada-based Alta Copper Corp. (TSX: ATCU | OTCQX: ATCUF | BVL: ATCU). With a sharp focus on advancing its copper project in northern Peru, which boasts a substantial 16 billion pound copper resource, the firm is advancing globally towards decarbonization and electrification—trends that are dramatically unfolding in the EU today.

Looking Ahead

As of this writing, the proposed Critical Raw Materials Act is being reviewed by the EU’s institutions. The latest update from June 30, 2023, stated that the Council of the EU has obtained the mandate for negotiations with the European Parliament.8

Although the Act’s final adoption is yet to be seen, there is indication that it will pass with favorable support. For instance, the Council of the EU showed its alignment with the European Commission’s proposal of the Critical Raw Materials Act’s objectives.9 This bodes well for mineral exploration companies hoping to become suppliers of CRMs to the EU. These firms can look forward with optimism as they stand to benefit and play a potentially crucial role in supplying the EU’s growing needs for a circular and sustainable future.

From Ancient Times to the Digital Age: The Enduring Value of Gold and How to Invest in It

Gold has been valued as a precious commodity since ancient times, but it wasn’t until around 550 BCE that it began to be used as a form of currency. The Romans started issuing gold coins in 50 BCE, and for the next two millennia, many countries and empires pegged their currencies’ values to gold. By the 19th century, the “gold standard” was established, where countries created paper currencies backed by their gold reserves.

The Evolving Role and Value of Gold

In the Roman Empire, the price of gold was initially set by Emperor Augustus at 40-42 coins to the pound. Subsequent emperors debased the value of gold, leading to hyperinflation and economic instability. In Great Britain, the price of an ounce of gold was set at 0.89 pounds in 1257 and gradually increased over the centuries.

The United States adopted the gold standard in 1900, setting the value of gold at $20.67 per ounce. However, the defense of the gold standard contributed to the Great Depression, as the U.S. Treasury asked the Federal Reserve to raise interest rates to prevent the depletion of gold reserves. This led to an economic downturn and unemployment.

In response to the crisis, President Franklin D. Roosevelt outlawed private ownership of gold in 1933, requiring Americans to sell their gold to the Federal Reserve. The Gold Reserve Act of 1934 allowed Roosevelt to raise the price of gold to $35 per ounce, which lowered the dollar value and created healthy inflation.

The Bretton-Woods Agreement of 1944 made the U.S. dollar the official global currency, with the United States defending the price of gold at $35 per ounce. However, in 1971, President Nixon stopped the Fed from honoring the dollar’s value in gold, effectively taking the dollar off the gold standard.

Since then, the price of gold has fluctuated in response to various economic crises. It reached a new high of $1,917.90 per ounce in 2011 due to fears of a U.S. debt default and hit an all-time record of $2,016.58 an ounce in 2020 during the COVID-19 pandemic. As of early October 2022, the price of gold stands at $1,660.80 an ounce. Despite the detachment of currencies from gold, the precious metal continues to hold significant value today.

Gold is Still Regarded as a Precious Commodity Today

Gold continues to be regarded as a store of value and a safeguard against inflation, particularly during periods when fiat currencies are influenced by central bank monetary policies. Brandon Bonifacio, CEO of NevGold, a gold exploration company, asserts that gold and bitcoin share a common trait of decentralization, which enhances their appeal (See Brandon’s full interview here). Julien Davy, the CEO of Tarku Resources, a firm engaged in the exploration of gold, silver, copper, and lithium, among others, maintains that gold is a precious commodity that has retained its allure. He believes it will preserve its value well into the future, due to factors such as its limited supply (See Julien’s full interview here).

How to Invest in Gold

There are multiple avenues for investing in gold. One method is to purchase physical gold, such as in ounces, which subsequently necessitates storage. However, it’s important to note that buying physical gold does not yield any passive returns such as dividends. On the other hand, investor can earn returns by potentially selling the gold later at a higher price. Another strategy is to invest in gold ETFs, where you could potentially benefit from the fund being professionally managed, although returns are never guaranteed. A third option is to buy shares in gold exploration companies. This approach offers several benefits. Firstly, the cost is relatively low, as shares in gold exploration companies often only cost pennies to purchase. Additionally, these companies have the potential to yield returns in multiples of the initial investment. However, as with any investment, this is not always guaranteed.

If you’re contemplating investing in gold exploration companies, we recommend considering the following ones: Gold Line Resources Ltd. (TSXV: GLDL | OTC: TLLZF); NevGold Corp. (TSXV: NAU | OTCQX: NAUFF | FRA: 5E50); P2Gold Inc. (TSXV: PGLD | OTCQB: PGLDF); Tarku Resources Ltd. (TSXV: TKU | FRA: 7TK | OTCQB: TRKUF); and West High Yield (W.H.Y.) Resources Ltd. (TSXV: WHY).

Gold has upheld its status for centuries and is anticipated to retain its value in the foreseeable future. Factors such as reaching the peak of the monetary tightening cycle, among others, play a significant role in this projection. Even if gold is not the main commodity you invest in, it is wise to consider it as a part of your overall portfolio considering the risk mitigating factors it offers. Even hundreds of years after it was first used, gold remains a symbol of wealth and a key preservant of it. Ignore it at your own peril!

Tokens.com: Embrace the Digital Wave of Web 3, NFTs, and Crypto Assets!

The Solution of the Internet

The inception of the internet, as we know it today, can be traced back to the 1960s, beginning as a groundbreaking project spearheaded by the U.S. Department of Defense. The objective of this venture was to forge a resilient network capable of withstanding diverse conditions. The next significant milestone arrived with the birth of the World Wide Web in 1989, which fundamentally altered the way information was shared and accessed globally.

This was succeeded by the advent of Web 2.0, a new era of the internet characterized by heightened interactivity and dynamic content. Users transitioned from passive consumers of information to active contributors, marking a pivotal shift in the online landscape.

The late 2000s heralded the arrival of the Internet of Things (IoT). This technology facilitated seamless communication between various devices – ranging from cars to industrial equipment – transforming the dynamics of how we interact with technology and the world around us. It paved the way for innovations such as self-driving cars (still in progress) and revolutionized various industries by enabling machines to operate in interconnected networks.

Today, we stand on the cusp of the next phase of internet evolution – Web 3.0. This forthcoming era is characterized by its integration of artificial intelligence, machine learning, and blockchain technologies, enhancing the user experience by offering greater personalization, semantic understanding, and decentralization of data.

Futuristic companies like Tokens.com are leading the charge toward this transformation. As a pioneer in the digital sphere, Tokens.com provides public market investors with access to a range of assets, including those intrinsic to Web 3.0. By doing so, it equips businesses with the necessary tools to adapt and thrive amidst these rapidly evolving digital landscapes

Tokens.com and Its Origin

Tokens.com is a Proof-of-Stake (PoS) technology company that provides investors with a straightforward and secure method to invest in digital assets. The company’s origin story began with Andrew Kiguel’s fascination with blockchain technology, which sparked in 2016. He noticed a gap in the traditional stock market, where investors had limited opportunities to tap into the booming cryptocurrency market. He identified the difficulties faced by public market investors when it came to securely handling and managing crypto assets. With this in mind, Kiguel conceived the idea of a solution that would bring this novel asset class to the public through a publicly listed company.

His idea gave birth to Tokens.com, a company dedicated to purchasing and retaining a portfolio of digital assets. It offers investors a chance to engage with the exhilarating progress of Decentralized Finance (DeFi) and Non-Fungible Tokens (NFTs) via the transparency and ease of a public company. The blockchain journey of Tokens.com was initiated when Kiguel co-founded Had Eight, a NASDAQ-traded company. This venture served as a foundation for the launch and growth of Tokens.com.

Units Under Tokens.com

The company operates under three distinct units, each offering unique services within the digital realm.

The Metaverse Group

The first unit, the Metaverse Group, leverages the power of virtual worlds, Non-Fungible Tokens (NFTs), and bespoke technology solutions to create engaging digital experiences for businesses. These award-winning, immersive experiences breathe new life into businesses, allowing them to thrive in the digital realm.

In recent years, the world of technology has seen a buzzword rise to the forefront: the metaverse. However, amidst varying perspectives and evolving strategies, some have prematurely pronounced it dead. The truth? The metaverse is far from extinct. It’s simply that some players’ execution, most notably Mark Zuckerberg’s Meta (formerly Facebook), has not lived up to expectations.

Tim Sweeney, CEO of Epic Games, remains a fervent advocate of the metaverse’s potential. As the mastermind behind the globally popular Fortnite, Sweeney argues that the metaverse is very much alive, pointing to the millions of active users in various virtual world video games such as Fortnite, Minecraft, Roblox, PUBG Mobile, Sandbox, and VRChat. This community forms the building blocks of the nascent metaverse.

Epic Games has put its money where its mouth is, garnering a hefty $2 billion in funding from Sony and KIRKBI, the LEGO Group’s holding company, to further the development of the metaverse. With this kind of backing, it’s clear that many in the industry continue to believe in the metaverse’s future, irrespective of Meta’s recent strategic shift.

Meta’s journey through the metaverse, on the other hand, has been underwhelming. The tech giant, once a beacon of metaverse enthusiasm, seems to be retreating, shifting focus from the metaverse towards AI tools and Reels, its short-form video product. These strategic changes, along with cost-cutting measures that included substantial layoffs, have led to questions about Meta’s commitment to its own vision.

But don’t mistake Meta’s faltering steps as the demise of the metaverse. Zuckerberg’s metaverse implementation may have been less than impressive, yet it doesn’t signal the death knell for the entire concept. Despite its shifts, Meta hasn’t completely turned its back on the virtual world. A recent Deloitte study, commissioned by Meta, suggests the metaverse could contribute as much as $760 billion to America’s annual GDP by 2035. And Zuckerberg insists that they are not abandoning the metaverse but recalibrating their approach to it.

In short, while Meta’s approach to the metaverse has perhaps not lived up to its promise, the metaverse itself is far from dead. In fact, it’s becoming more of a reality every day, thanks to the efforts of companies like Epic Games and many others. These developments suggest that the journey toward the metaverse is merely in its early stages. It is evolving, expanding, and learning from the shortcomings of its pioneers. Like any significant technological advancement, it will take time and experimentation to fully realize its potential.


The second unit specializes in staking, maintaining an inventory of Layer 1 blockchain tokens. These tokens serve as collateral, rewarding holders with additional tokens for processing blockchain transactions—a novel method of earning within the digital currency sphere.

Hulk Labs

The third unit, Hulk Labs, is a game development studio focused on the creation of Web 3.0 games. Offering services to brands keen on designing immersive gaming experiences, Hulk Labs also provides a comprehensive data platform for players. This platform delivers detailed statistics on players’ favorite Web 3.0 titles, providing valuable insights and promoting engagement.

Why Tokens.com Stands Out

Tokens.com’s strengths lie in its unique positioning as a publicly listed company providing exposure to the rapidly evolving world of cryptocurrencies and blockchain-based assets. Unlike many DeFi companies that develop web applications and incur marketing expenses to attract users, Tokens.com leverages shareholder capital to directly invest in lucrative strategies like crypto staking. This approach eliminates the need for complex marketing campaigns, resulting in higher margins and the potential for greater returns.

Additionally, Tokens.com’s focus on Web 3 assets aligns with the growing interest in DeFi, NFTs, and the metaverse, creating a diversified portfolio that appeals to investors seeking exposure to these high-growth sectors. By continually expanding its asset base through strategic acquisitions, Tokens.com positions itself to thrive in the next crypto bull run.

Future Outlook and Growth Strategies

Looking ahead, Tokens.com’s primary objectives revolve around maintaining steady growth in its business units while finding new ways to generate revenue. The team aims to capitalize on the anticipated growth of the staking market, with industry forecasts predicting it to be a $50 billion industry in the next two years.

Furthermore, the company intends to leverage the burgeoning interest in the metaverse to establish itself as a leading player in this exciting space. With a substantial portfolio of NFTs representing virtual land holdings, Tokens.com is poised to play a pivotal role in shaping the future of the metaverse.

Despite the challenges faced by the crypto market due to recent market corrections, Tokens.com remains steadfast in its commitment to acquiring assets strategically. Their proactive approach to buying the dip during market downturns allows them to seize opportunities for growth, positioning them for success in the long term.

What Makes Tokens.com an Appealing Opportunity

Tokens.com presents a highly appealing investment opportunity as a publicly listed company providing exposure to the rapidly growing world of cryptocurrencies and blockchain assets. Its unique approach of directly investing in lucrative strategies like crypto staking using shareholder capital results in higher margins and potential for greater returns, without the need for complex marketing campaigns. With a focus on Web 3 assets, including DeFi, NFTs, and the metaverse, Tokens.com positions itself to thrive in high-growth sectors. Their future growth strategies aim to capitalize on the staking market’s projected growth and establish a leading role in the metaverse with a substantial portfolio of NFTs. Despite recent market corrections, Tokens.com’s proactive approach to strategic acquisitions and long-term vision makes it an attractive choice for investors seeking exposure to the dynamic world of cryptocurrencies and blockchain technologies.

Marksmen Energy (MAH): A Strategic Investment Choice for Those Seeking Exposure to the Robust Energy Market


The pivotal role of renewable energy in powering the green transition and decarbonizing economies has been in the limelight for several years. In contrast, the significance of oil, and to a lesser extent gas, is frequently overshadowed. As nations endeavor to distance themselves from fossil fuels, it’s vital to remember that oil continues to function as an integral transition fuel. It not only forms the backbone of plastic and petrochemical manufacturing but also generates substantial revenue streams that can be redirected toward the renovation of infrastructure and the promotion of more sustainable initiatives. Essentially, the ingrained strengths of the oil and gas industry can be harnessed to accelerate the development of novel energy solutions.

This article delves into the complexities of the oil market, casting a discerning eye on the interplay of supply and demand. Our objective is to identify and comprehend the key drivers influencing this dynamic sector, leading to informed projections of future trends.

Overview of the Oil Market

Global oil market dynamics continue to be defined by a complex interplay of economic trends, geopolitical events, and energy policy decisions. We observe an increasingly multifaceted environment, characterized by robust demand growth for automotive and air travel, slowdown in China’s economy, war in Ukraine, OPEC+ output cuts, and US GDP growth.

Demand Side Analysis

The continued growth in the demand for automotive, alongside the resurgence in international passenger travel demand, present significant bullish indicators for oil prices. According to IATA, global traffic has rebounded to 90.5% of pre-Covid levels with a marked upswing in both domestic and international traffic, hinting at a persistent surge in fuel consumption in the coming quarters.

Furthermore, the demand for automobiles persists at a strong level. Even in the realm of electric vehicle production, materials such as plastics, lubricants, adhesives, many of which contain petroleum-based components, are commonly utilized. This continued reliance on petroleum products serves as a positive driver for oil prices.

Demand for Automotives

Conversely, the economic slowdown in China, the second-largest consumer of oil globally, imparts bearish pressure on oil prices. China’s GDP growth of just 0.8% quarter-on-quarter from April to June marks a significant deceleration from the previous quarter. This slowing demand from China may be somewhat offset by robust activity in the US, given its standing as the world’s top oil consumer. The buoyant US job market and declining inflation, in tandem with a possible pivot towards a less hawkish monetary policy, could bolster oil demand further.

US Economic Outlook:

US GDP growth continues to be a vital factor influencing global oil demand. Strong economic performance bodes well for oil demand, translating into upward price pressures. However, any negative economic events could pose downside risks to the outlook.

In addition, the US will have at some point to replenish oil reserves, a part of which it has used recently. The Biden administration has already initiated the long-term task of replenishing the Strategic Petroleum Reserve (SPR), having already purchased 6.3 million barrels of oil with plans to acquire an additional six million by August. Yet, these 12.3 million barrels represent merely a fraction of the reserve’s total, which held 346.8 million barrels as of July 7, reflecting a decrease of 291.3 million since Biden assumed office in January 2021. This is the lowest quantity since August 1983. The replenishment process faces logistical and economic hurdles, including maintenance of the SPR and a strategy to purchase oil when prices range from $67 to $72 a barrel. The Energy Department reports an average purchase price of $72.67 per barrel for the oil bought so far, significantly below last year’s average selling price of $95 per barrel.

Supply Side Analysis

The supply scenario offers a more nuanced outlook. OPEC+, the group of oil-producing countries, has agreed to extend output cuts into next year amid falling prices and a looming supply glut. The cartel has reportedly agreed to reduce its output by 1.4m barrels per day, with Saudi Arabia volunteering an additional reduction of 500,000 barrels per day. However, the timeline for these cuts remains unclear. While these measures apply upward pressure on oil prices, the increasing global rig count could mitigate this effect, contributing to a potential supply surplus.

Furthermore, there has been a consistent rise in the global oil rig count over the last two years. This trend could potentially exert a downward pressure on oil prices

Overall Balance of Forces

Bullish factorsBearish factors
OPEC+ cuts extendedIncreasing global oil rig count
Demand for automotive is increasingSlowdown in China’s economy
Demand for air travel is growingSupply glut from Russia
US GDP growthExtremely hawkish tone from the fed
Replenishment of America’s strategic oil reserves

Weighing up these factors, the balance appears to tilt toward a cautiously bullish stance in the short term, considering the sustained demand for automotive and air travel, OPEC+ cuts, and promising US GDP growth. However, the slowdown in China’s economy and global geopolitical tensions may cap potential price increases. Investors are advised to monitor these dynamic and interrelated factors closely to navigate this challenging landscape.

Establishing Exposure to Oil Movements via Marksmen Energy (MAH)

In summary, it is wise to maintain a bullish bias for oil, even in the medium term. Market conditions support this assumption. Investors looking to establish exposure to the oil sector can consider buying the shares of a key player in Idaho, US. Marksmen Energy Inc. (MAH.V), is a  burgeoning energy enterprise, initially focusing its efforts on exploring and developing light oil assets in Ohio. The company utilizes cutting-edge exploration technology to breathe new life into regions that, despite having significant historical oil production, have been largely neglected by concentrated industry activity for numerous decades.

The management team at Marksmen boasts extensive experience in profitably reviving old oil fields in Ohio and identifying previously underestimated resource opportunities. This positions Marksmen Energy to potentially take a front seat in the industry within Ohio.

Recently, the company made an unforeseen, significant discovery. During an exploration operation, one of the wells experienced a blowout, leading to the surfacing of oil, indicative of a substantial underground oil reservoir. This event facilitated the recovery of hundreds of barrels of oil and the ensuing cleanup. This new discovery, representing a formation distinct from the one originally sought, suggests a potential expansion of prospects. As relayed by the company’s CEO, this discovery paves the way for the drilling of more wells and an increase in the oil supply.

Steered by its skilled and experienced team of business leaders and scientists, Marksmen Energy promises effective management. The company’s currently appealing share price offers a potential opportunity for investors looking for energy commodity exposure within their portfolios.

Getting Millennials and Gen Zs to Invest is Easier Than You Think

Zoomers and Millennials are emerging as powerful forces shaping the investment landscape. Often called digital natives, the experiences of young generations are molding unique behaviors grounded on the quirks of a highly digital world.

To get Gen Zs and Millennials on board with any investment, it is absolutely critical to know how this new breed of investors plays the game.

‘Digital Natives’

The term “digital native” is not very new. It dates back to over 20 years ago, thought to be coined by educator Marc Prensky in his 2001 journal article Digital Natives, Digital Immigrants1. Prensky noticed the swelling divide between students who grew up with computer games, email, the Internet, and instant messaging and teachers who turned to more traditional sources of information.

The characteristic traits of digital natives, he described, include a preference for fast and easily accessible information, networking, graphics, and “instant gratification and clear rewards”.

On the other hand, the older “digital immigrants” are in the process of learning the youngsters’ new language and adapting to a world of unknowns. Correspondingly, they tend to underappreciate the tech skills that digital natives have honed since childhood. Prensky explained, “Our digital immigrant instructors, who speak an outdated language (that of the pre-digital age), are struggling to teach a population that speaks an entirely new language”.

But even then, he warned that there was no turning back. Digital immigrants will have to face the fact that they need to get used to a new language and new ways of doing things.

A Digital Investment World

Fast forward 20 years and the good professor’s study looks quite prophetic. As Millennials, and later Gen Zs, finish their education and enter the workforce, the dilemma has spilled over into the business world. With increasing disposable incomes, digital natives are starting to make impactful financial decisions.

To inform these decisions, Millennials and Gen Z overwhelmingly turn to the internet. A survey commissioned by Forbes Advisor reveals that up to 79% of young Americans take financial advice from social media platforms2. Young people’s preference for fast and accessible information means that social media sites are powerful tools for investment literacy3.

Another study by Oliver Wyman Forum and The News Movement reveals that younger people are joining the investment game even sooner4. Compared to Millennials, Zoomers are 45% more likely to start investing by age 21, with an eye on new kinds of investment products like crypto and ESG.

Younger investors also include a lot more women and people of color. This diverse demographic offers an opportunity for flashy influencers on platforms like TikTok or Discord. This is a generation that appreciates tailored solutions that fit their needs.

The challenge for firms is now the same as Prensky’s generation of educators. Business leaders who belong to the digital immigrant generation have to take extra steps to catch up. To be fair, some banking and investment institutions are already ahead of their peers. Citigroup and NatWest, for example, already have a strong presence on TikTok, a feat that HSBC or Bank of America have yet to achieve.

What Digital Natives Want

Millennials and Gen Z see investing as an opportunity to put youthful idealism into practice. A joint study by the Stanford Graduate School of Business, the Rock Center for Corporate Governance, and the Hoover Institution finds that younger generations are more willing to invest in Environmental, Social, and Governance (ESG) investments even if it means higher risks or forgoing larger returns on investment5.

Younger folk also remain optimistic about crypto and fintech. The aforementioned Oliver Wyman Forum report also shows that “more than half” of Gen Z respondents plan to increase their crypto holdings well into 2023, despite market turbulence.

One touchpoint though that young generations still share with older ones is physical banking. Although online and mobile banking services are more prevalent than ever before, a Deloitte study says that 56% of Gen Z consumers still prefer a physical bank to open a checking account. Not far from 48% of Millennials and 64% of Baby Boomers. Trust and confidence in traditional financial institutions remain strong6.

Learning New Tricks

To be sure, digital immigrants still have to learn new ways of doing things. But these tasks are made easier by the fact that Millennials and Gen Zs are still anchored to familiar expectations. They are not delinquents or excessively nonconformists but are actually optimistic about change and embrace innovation.

For the trickier part of marketing investments, having Millennials and Gen Zs on the team who already know how to speak the language, do the stuff, and follow the trends is going so clutch.

As Marc Prensky puts it, it’s high time to stop grousing about the old ways and follow the Nike motto “Just do it!

Accessing the Support You Deserve

At Global One Media, we seamlessly deliver our client’s message to potential young investors by harnessing the extensive outreach of social media.

Connect with us today and let us start your brand’s journey in the digital space.

How Social Media Became a Powerful Tool for Investment Literacy and Business

Nearly 4 out of 5 Gen Z, or Zoomers, get their financial advice from social media, according to a survey commissioned by Forbes Advisor1. Of the social media platforms listed, YouTube and Reddit emerged as the top sources of financial information for young people.

The pull of these sites can be surprising. Reddit, which takes up only a tiny social media footprint, is home to dozens of investment-focused communities like r/WallStreetBets and r/pennystocks.

Having financial and investment information at a finger’s length is hands down a modern marvel without comparison. Even though social media has been around for a few decades, its knock-on effect on investment literacy and business is just beginning.

Investment Literacy in The Olden Days

Up until the mid-20th century, investing was an affair conducted almost entirely person-to-person2. The earliest stock exchanges conducted their business on little more than benches in market squares or coffeehouses with stock promoters acting like merchandisers. It was not until the 19th century that the first stock exchanges were formally established.

At this stage, there were few ways to research and study investing. Retail investors relied highly on word-of-mouth, stock promoters, financial advisors, and print advertisements. Libraries, bookshops, and newspapers would later provide more reliable access to financial information. These, however, were not always available.

For a young adult living in the 1950s, simply learning about investments demanded considerable time and maybe money. Alternatives were not easy to come by. The ordinary investor was presented with highfalutin information and faced great risks of unreliable and outdated data.

Information Made Cheap and Quick

The rapid development of computer technology in the past few decades made information cheap and quick. For investment literacy, this is a game changer. Anyone can simply look up investment lessons on their phone or on their computer through the internet.

Because of innovation, a sheer amount of investment information is now available online. Message boards and social media platforms replaced the market squares and coffeehouses of the old days. Young investors can simply select their favorite social media apps to access entire encyclopedias of information for any imaginable niche, sector, and industry.

Of course, there’s still a catch. It’s not just legitimate investment literature that is easy to come by on social media. Cheap and quick information also means that it is easy to proliferate scams and frauds. With some hype and appeal to emotion, fraudsters can make a quick buck off of unsuspecting investors.

Thankfully, equipping young investors with the investment basics is a big step to help keep them out of trouble.

How Companies Can Thrive

For companies looking to get investors on board, social media can either be a curse or a blessing. Yes, the Internet offers a historically unprecedented way to connect with markets all over the globe but with the caveat that every other player gets this same advantage.

The world wide web is now a virtual market square where everyone shouts out their own advertisements. For everyone here, the challenge is to find a way to get their message heard.

For firms that understand the power of social media, nothing beats getting a talented marketing team that is well-versed in this tool. A skilled marketing outfit can turn the company’s value proposition into the right messaging for the right audiences.

Power to the Young Investor

Social media may be a double-edged sword, but it still offers an unparalleled opportunity for investment literacy among young audiences. Though many newcomers are still testing the waters of social media as a trusted source, Zoomers are sure to be a powerful investing force in the coming decades.

Latest reports put Gen Z at about 30% of the world population3, many of whom are in emerging markets and many with growing incomes—this is a whole generation that has an unprecedented opportunity to learn early and invest early, equipped with fast and low-cost information.

As social media transforms the investment landscape, both investors and companies need to use new tools to build mutually beneficial investment strategies.

Need help?

At Global One Media, we seamlessly deliver our clients’ message to potential young investors by harnessing the extensive outreach of social media.

Connect with us today and let us start your brand’s journey in the digital space.

GHG Secures Key Patents to Advance Hemp-Based Cancer Treatments and Expand its Footprint

Nature is the number one source of medicine and hemp and cannabis are among its plants known to have medical benefits. But while cannabis is a well-known plant for its recreational and medical uses, fewer people know about the hemp plant and the value it offers in various areas. Both plants are members of the Cannabis sativa species, but they differ in their chemical composition, uses, cultivation, and legal status. Hemp generally has less than 0.3% THC (tetrahydrocannabinol), the psychoactive compound causing cannabis’s “high,” making it non-psychoactive. It is rich in CBD (cannabidiol), a non-psychoactive compound with potential therapeutic benefits. The plant has various industrial, commercial, and nutritional uses, while cannabis focuses on the medicinal and recreational uses. Cultivation methods are different as well, with hemp being hardier and requiring less care, while cannabis needs a more controlled environment. In terms of legal status, hemp is federally legal in the U.S., while cannabis remains federally illegal. However, the majority of states have legalized cannabis for medical use, and some have also legalized it for adult use. Given all of that, hemp comes with more advantages and fewer disadvantages.

About the Hemp Plant

Hemp is a versatile and eco-friendly plant belonging to the Cannabis sativa species. It has been cultivated for thousands of years for its fiber, seeds, and oil, which have numerous industrial, nutritional, and medicinal applications. Hemp is often confused with cannabis, but it contains only trace amounts of THC (less than 0.3%), the psychoactive compound found in cannabis. Here are some of the primary uses of the hemp plant:

Fiber: Hemp fibers are strong, durable, and versatile. They can be used to produce textiles, clothing, rope, and canvas. Hemp fiber is also used in the production of paper, biodegradable plastics, and building materials like hempcrete, a mixture of hemp hurd and lime used for construction and insulation.
Seed: Hemp seeds are highly nutritious and can be consumed whole, ground into flour, or pressed into oil. They are rich in protein, essential fatty acids (omega-3 and omega-6), vitamins, and minerals. Hemp seeds are used in various food products, such as protein powder, granola, snack bars, and non-dairy milk.
Oil: Hemp seed oil is extracted from hemp seeds and is an excellent source of essential fatty acids and antioxidants. It can be used for cooking as salad dressings, or as a nutritional supplement. The oil is also utilized in the production of eco-friendly paints, varnishes, and lubricants, as well as personal care products like soap, shampoo, and skincare items.
Medicinal purposes: Depending on the variety grown, Hemp can be rich in cannabidiol (CBD) and other cannabinoids, non-psychoactive compounds known for their therapeutic benefits. CBD can be extracted from the flowers and leaves of the hemp plant and taken by people with various medical conditions, such as chronic pain, inflammation, anxiety, epilepsy, and neurodegenerative disorders.

Animal bedding: Hemp hurd, the woody core of the hemp plant, is highly absorbent, making it suitable for animal bedding. It is used for horses, poultry, and other small animals, as it offers better insulation and is more comfortable than other bedding materials.
Biofuel: Hemp can be used to produce biodiesel and bioethanol, which are eco-friendly alternatives to fossil fuels. Hemp-derived biofuels have the potential to reduce greenhouse gas emissions and contribute to a more sustainable energy future.
Soil remediation: Hemp has the ability to remove toxins, heavy metals, and contaminants from the soil through a process called phytoremediation. This makes it an effective tool for cleaning polluted land and improving soil health.

Given all of the above uses, hemp becomes an essential plant in so many areas of application. With that in mind, the Global Hemp Group was founded to bring those benefits to people and industries.

About the Global Hemp Group

Global Hemp Group is focused on developing and promoting hemp-based products that are sustainable, environmentally friendly, and have a positive impact on society. These versatile materials that can be utilized across various sectors, including automotive, construction materials, biocomposites, energy-related industries, food, nutritional supplements, and nutraceuticals, as well as pharmaceutical markets.

The company has established an R&D Division, led by a specialized scientist, to develop intellectual property that can be patented for implementation in their projects and beyond. The R&D team plans to initially focus on developing environmentally friendly construction materials, nanofertilizers, and enhanced extraction from hemp. Additionally, GHG has expanded into natural biologic therapeutics by acquiring exclusive licensing of patents and IP from Apollon Formularies plc, a UK-based pharmaceutical company specializing in cancer treatments using natural biologics, including cannabinoids and mushrooms. GHG plans to sub-license this IP throughout North America where legally permitted. The market is large, and the Global Hemp Group is tapping into a huge opportunity.

Tapping Into a Huge Market

According to Grand View Research, the global industrial hemp market size was estimated at US$4.74 billion in 2022 and is expected to grow at a CAGR of 17.1% from 2023 to 2030. The growth is driven by rising demand for industrial hemp in industries such as food & beverage, personal care, and animal care. Industrial hemp production offers agricultural and environmental benefits, including fast growth, high biomass yield, and carbon sequestration.

Growing awareness of hempseed’s dietary advantages and demand from the cosmetics and personal care industries contribute to market growth. Hemp fiber is beneficial for livestock bedding, oil & gas cleanup, and personal hygiene products. Increasing product demand in textile, paper, and building materials markets is also driving growth due to favorable acoustic and aesthetic properties.

Hemp products are eco-friendly and renewable, with fewer harmful preparation methods. Paper produced from hemp fiber requires fewer chemicals for processing. In 2022, hemp seeds, which were part of the broader industrial Hemp market that included fiber and shives, contributed to over 28% of the global revenue. The increased usage of hemp seeds in the food, nutraceutical, and cosmetic markets has been a key factor in this growth. Hemp fibers are used in various applications due to their lightweight, superior strength, biodegradability, and thermodynamic properties. Hemp shives, with numerous industrial applications and lower costs, are expected to drive market growth over the forecast period.

Apollon licenses

Global Hemp Group (GHG) has acquired an exclusive perpetual license for certain intellectual property and proprietary formulations from Apollon Formularies, Plc, covering four key patents for cancer and inflammation treatment using natural biologics. GHG plans to sublicense the IP in North America and has engaged Dr. Stephen D. Barnhill as a Special Medical Advisor. The license covers Canada, the United States, Mexico, the European Union, Morocco and Israel.

The company has fulfilled its first stage obligations under the Letter of Intent (LOI) and the Exclusive Licensing Agreement with Apollon Formularies, advancing a final payment of US$150,000. GHG is discussing sublicensing the IP with legally licensed partners in the United States and Canada, and has executed its first non-exclusive sublicense agreement with a Florida group specifically for online eCommerce sales of the Apollon Branded products including both functional mushroom and hemp-based products. The products will include Apollon’s unique patent protected mushroom/hemp-based combination product line. The Company is now working to complete due diligence on Apollon’s assets to determine if it will acquire the entirety of the Apollon assets upon completion of the due diligence.

Affordable Carbon-Negative Hemp Homes in Quebec by Global Hemp Group

Quebec, by combining hemp-based construction with eco-friendly materials. The pilot project consists of a six-unit building made of hempcrete blocks and carbon-negative concrete panels, aiming to capture and avoid CO2 emissions. GHG is working with BGA Architects and HECO Innovation to implement the project, which aims to provide low-cost housing for low-income seniors, visible minorities, and single-mother households.

The project is part of GHG’s Hemp Agro-Industrial Zone (HAIZ) initiative, which seeks to minimize transport and carbon emissions in hemp-based housing materials production. In collaboration with local affordable housing authority Innov Habitat Victo and Université de Sherbrooke’s civil engineering department, the team will gather data on the building’s performance and explore alternatives to cement and steel rebars in concrete structural elements.

The project has been submitted for funding under Canada Mortgage and Housing Corporation’s Housing Supply Challenge, with successful applicants receiving up to $150,000 for project design and feasibility, which will allow the project to be entered into the final round of funding for a share of the $37.5 million allocated to the successful applicants.

Hemp Agro-Industrial Zone

Global Hemp Group’s Hemp Agro-Industrial Zone (HAIZ) strategy focuses on utilizing the hemp plant’s properties to produce raw materials and value-added products in a centralized location. The HAIZ concept promotes collaboration, rural development, job creation, and environmentally-friendly processes. Farming contracts under the HAIZ model ensure higher returns and stable revenues for farmers while promoting sustainable farming practices. Research and development plays a vital role in identifying the best practices for hemp production and industrial processes, as well as developing new cultivars and farming practices suited for target areas and end products.


The Global Hemp Group is well-positioned to capitalize on the substantial growth anticipated across the various markets in which it operates. Its strong emphasis on research and development, along with its patent portfolio, sets it apart from competitors in the industry. As the company expands its scientific endeavors and production capabilities, it is expected to establish itself as a prominent brand in the near future. Furthermore, the advantages of the hemp plant have the potential to enhance patients’ quality of life and treatment outcomes. Harnessing the benefits of hemp could transform the lives of many individuals and hopefully, we will witness that soon.