Febby

Marketing is never one-size-fits-all. What resonates on YouTube might not work on Facebook, and vice versa. That’s because each platform has its own flavor: its own audience behavior, content style, and expectations.

On Facebook, people value content they find informative and authentic. Successful Facebook content strikes a balance: it should be accurate and aligned with your company’s messaging while also being engaging enough to stand out in a crowded feed.

To help you get started, here are seven practical approaches you can use to make the most of your Facebook marketing and connect meaningfully with your investor base.

Your Facebook profile is often the first stop for people checking out your company. Making it look credible, approachable, and consistent with your website helps build trust from the get-go.

Start with a concise company overview, supported by cohesive visuals that create a strong Facebook presence. Be sure to include all key details on your About page, such as the projects in your portfolio and a link to your company’s website.

Social media marketing thrives on connection, and it’s no different on Facebook. Fortunately, Facebook offers many tools to make sure you’re plugged into the right community.

Define your Core Audience using demographics, location, interests, behaviours, and connections. Saving this in Meta Ads Manager can help you create customer-centric content.

Custom Audiences help you reconnect with people who have interacted with your profile or website. They can be built automatically with the Facebook pixel or SDK, depending on your setup.

Lookalike Audiences can help expand your network and reach people likely to become new investors. By creating a source audience, your Facebook ads can reach people with common interests or behaviours.

Before starting your marketing campaign, you must know what your objectives are. Are you trying to build awareness for your company? Or are you trying to increase engagement? Each campaign should have a clear goal, and the best way to achieve it is by tailoring your content to that purpose.

Once your goals are set, make your campaign stand out with the right creative approach. Whether it’s sharp, concise copy or high-quality visuals, ensure that your elements are consistent with your company’s image. Always include a strong call-to-action at the end of your caption to encourage your audience to keep engaging with your brand.

Facebook, as part of Meta, offers two main options for increasing the visibility of your marketing campaign: boosted posts and Meta ads.

Boosted posts are existing Page posts promoted through the Meta Business Suite. They’re quick to set up, can run on a schedule or continuously, and focus on simple goals such as likes, comments, shares, or brand awareness on Facebook. 

Meanwhile, Meta ads, created in Ads Manager or Business Suite, offer more advanced targeting and customization. They can optimize for installs, conversions, or video views and appear across Facebook, Instagram, Messenger, WhatsApp, and the Meta Audience Network.

In short, boosted posts are easy and engagement-focused, while Meta ads are flexible and goal-driven.

Another powerful feature on Facebook is Messenger Business, which helps you build trust and strengthen investor relationships through direct conversations.

With Messenger Business, you can access free tools such as greetings, quick replies, and tab systems to keep conversations organized. Through the Meta Business Suite, messages across different platforms can be managed in one place, making communication seamless.

Getting started is simple. Add a Send Message button to your Facebook Page so customers can reach out with a single tap.

Mapping your journey requires knowing your landmarks. Insights, which can be accessed through the Professional dashboard, can help you understand what’s working and what’s not. Knowing how your audience responds to your content allows you to refine what you post more effectively. 

You can track your company profile’s performance using metrics from the last 7, 14, or 28 days, focusing on key data such as views, engagement, net followers, and more. The tool also provides insights into Reels, posts, and follower trends.

Keep in mind that some insights may have limitations. For example, you’ll need at least 100 followers (who are not also friends) before follower insights become available.

Social media can sometimes feel like an enclosed bubble, but there’s so much more to it. Trends play a key role in helping companies stay relevant and keep their brand image fresh.

AI is transforming marketing by enabling faster content creation through generative tools that produce advertisement copy, images, and videos. Meta Advantage+ is a suite of AI-driven tools designed to help optimize end-to-end campaign strategies to maximize campaign performance. It also enhances personalization by delivering more tailored ads based on user behavior and preferences. 

However, algorithms and trends keep evolving, and that creates  an opportunity. By keeping an eye on what’s trending and staying innovative, you can keep your message ahead of the curve.

Your Facebook presence plays a key role in strengthening your company’s credibility on social media. By following best practices, you can cut through the noise and capture the attention of your audience. But what does that look like in practice?

Book an appointment with us today and discover how we can elevate your company’s Facebook presence.

Want your posts on X to reach more people? Use this proven content formula:

Hook → Value → Proof → Nudge

• Hook: The opening line that makes people stop scrolling. This could be a bold statement, an intriguing question, or a surprising statistic.
• Value: Share something useful. Teach, inform, or entertain with one clear takeaway.
• Proof: Back it up with an example, data, or a visual that supports your message.
• Nudge: End with a soft call-to-action, like inviting replies or encouraging a click.

Why this works: X uses machine learning and quality filters to rank posts. Engagement plays a huge role. Posts that drive replies, clicks, and conversations are far more likely to appear in more feeds.

Case A: Oreo’s “Dunk in the Dark”
During the 2013 Super Bowl blackout, Oreo went viral with a simple post: “You can still dunk in the dark.” The tweet pulled in more than 15,000 retweets in a day and became the gold standard for real-time content.

Case B: Wendy’s community playbook
Wendy’s turned tweets into conversations rather than ads. By mixing humor, quick replies, and timely sports banter, they dominated March Madness with 140M impressions, 2M engagements, and a 12% boost in foot traffic.

What’s the Formula Behind Both?

• Context: Tie into existing conversations.
• Speed: Post while the moment is fresh.
• Clarity: One visual idea. One joke or one insight.
• Relatable: Use humor or a personal angle that people connect with.
• Conversation: Invite replies, then reply fast.

These patterns match how X’s algorithm ranks posts: fresh, relevant, and highly engaging content are more likely to capture investor and customer attention.

Grabbing attention is everything on X. Posts with visuals or interactive elements consistently outperform plain text. According to X, tweets with photos get 35% more retweets, videos get 28% more, and quotes see a 19% lift compared to plain text.

Polls are another effective way to boost engagement. They’re quick to answer, which makes people more likely to interact. X also notes that replying to your audience can double engagement, improving how your post ranks in feeds.

For listed companies, adding visuals and interactive elements not only drives customer engagement but also attracts coverage from analysts and financial media.

The key is to keep the conversation going. Respond to comments and stay active to maximize reach and engagement.

Tags and mentions are shortcuts that help people discover your posts. When used correctly, they can boost your reach naturally without feeling forced.

Hashtags and Cashtags: Hashtags make your posts easier to find and can boost engagement by nearly 50% for brands and up to 100% for individuals. Cashtags work similarly in finance, and studies show they’re now a regular part of X. About one in every 8,000 tweets includes a stock symbol, showing how much market talk is happening on the platform.

Mentions: Tagging works best when it adds context or drives discussion. Mention creators, partners, or sources that are actually relevant to your post. Randomly tagging lots of accounts rarely helps and can even come across as spammy.

Keep it simple, keep it smart. These best practices still work today if you want your X posts to stand out:

Do

• Use 1–2 relevant hashtags only. Keep them light and relevant.
• Write for conversations, not just likes. Ask questions, invite replies, and engage in threads.
• Use clear media. Short videos, sharp images, or clean carousels.

Don’t

• Spam hashtags. Using more than two can compromise readability and divert focus from your message.
• Hide the good part. Make the main point clear in the first 100 characters.
• Skip accessibility. Add alt text and captions to reach a broader audience.

Success on X comes down to clarity, timing, and sparking authentic conversations. The algorithm may shift, but relevant, engaging posts still win. This matters even more for publicly traded companies. Strong content can shape both customer perception and investor confidence, and it can also influence how the market talks about a company.

Share your updates in ways that move markets. Partner with Global One Media today.

The recent dominance of short-form video in social media is one of the most undeniable shifts in the way we consume content this decade. A trend that was first observed during, and driven in part by, the COVID-19 pandemic is now reshaping people’s viewing and social media habits.

The world’s fastest-growing social media platforms, such as Tiktok and Instagram, use short-form video as a core driver of their growth. The shift to short-form video is also noticeable on platforms like Facebook, X, and LinkedIn, with these platforms making vertical video more prominent on users’ feeds.

Even the world’s top streaming platforms are scrambling to incorporate short videos into their apps. In April, Netflix launched a new vertical video feed that features highlights of its programs, a month after rival Disney+ launched a similar feature.

The rise of short-form video is also tied to the sustained growth of smartphone sales and, in turn, increased global Internet access. In 2020, about 1.4 billion new smartphones were sold, accounting for 17.72% of the world’s population, assuming one new phone per person. By the end of 2026, smartphone sales are expected to jump to 1.65 billion units, which means up to 19.90% of the world could have new phones.

In this context, understanding how to leverage short-form video is becoming increasingly important for businesses worldwide, and those that adapt early will likely stand to benefit from this format’s rapid growth.

Social media evolves fast, and as seen in the rise of short-form video in recent years, usage habits have changed noticeably as the 2020s progressed. In 2021, social media users in the U.S. spent the same amount of time viewing video and non-video content. By 2025, the average social media user’s eyeballs are tuned in to short videos 71% of the time they’re on Tiktok or Instagram, compared to just 29% for non-video posts, according to Activate Consulting.

The continued dominance of smartphones plays a major part in this evolution and, in turn, fuels the growth of platforms that mainly feature short-form videos. Here are some numbers that support this trend:

• About 75% of video views are from mobile devices, says Hashmeta.
• Tiktok, the platform that made vertical videos ubiquitous globally, now has almost 2 billion monthly active users (MAU), according to DemandSurge estimates.
• Instagram, which rose to fame as a photo-sharing app but has since evolved into a Tiktok rival with its Reels feature, saw its MAU count rise to 3 billion as of 2025.
• YouTube, which currently has 2.58 billion active users, said it saw 200 billion daily views from its vertical video feature as of 2025.

As short-form video becomes more influential compared to other media formats, new preferences and habits emerge among global audiences. 

About 73% of consumers say that short videos are the most ideal way to learn about products, according to Hootsuite, with Gen Z and Millennials leading this shift. In addition, around 66% of audiences view short-form video as the preferred format for engagement, outperforming other social media post formats. 

Businesses have taken note of this trend and adjusted their strategies accordingly. Over the past five years, social video advertising in the U.S. has grown from $26B in 2021 to $68B, accounting for a compound annual growth rate (CAGR) of 27%. That growth easily surpassed the 18% to 19% CAGR on streaming platforms, while also playing a major role in the continued decline of traditional and pay TV, which saw average yearly declines of 4% and 6%, respectively. 

Meanwhile, social media platforms that leverage short-form content are seeing the highest usage growth among social media marketing teams. In 2025, 62% more teams said they started using TikTok, surpassing other platforms such as LinkedIn (53%) and X (43%), both of which are also supporting short videos.

Perhaps the most important part of the growth trend associated with short-form video is the business angle. After all, increasing visibility on TikTok or Instagram is one thing, but generating returns on investment (ROI) is another. Fortunately, short video formats have also started delivering on that end. 

In 2025, 48.6% of global marketers said that short-form video earned the biggest ROI, based on HubSpot’s recent survey of more than 1,500 marketers worldwide. That year, 104% more marketers said that short videos delivered the highest ROI compared to 2024, and these marketers said they plan to continue with their short video-focused strategies in 2026.

The short-form video momentum goes beyond marketing spend ROI, with businesses also seeing benefits on their bottom lines. Year-over-year revenue growth is 49% higher for businesses that employ video marketing than for those that do not. Furthermore, organizations that integrate video across the entire customer journey achieve a 34% reduction in acquisition costs compared to companies that depend mainly on static media.

The rise of short-form video is changing the way businesses communicate online. Audiences are spending more time watching quick, engaging videos across social media platforms, and companies that embrace this shift are better positioned to grow their reach and connect with customers in a more direct way.

As video continues to dominate online engagement, businesses need content that is clear, consistent, and built for today’s fast-moving platforms. At Global One Media, we specialize in helping public companies create digital strategies that leverage short-form videos and other content formats to boost visibility, keep audiences engaged, and deliver higher marketing ROI. In a digital environment where attention spans are shorter than ever, strong video content can make a lasting impact.

Contact Global One Media today to find out more.

Content saturation is real. In 2026, many public companies are finding success by transitioning to posting less frequently but with greater intention. Here’s how they do it:

• Humanize the Technical: Companies use reels and carousels to share their journey, project milestones, and the talented people behind their success. This builds trust, particularly for industries that are often perceived as complex or inaccessible.

• Show, Don’t Just Tell: Next-gen investors prefer original content that demonstrates value in real-time. By moving beyond static claims and showing progress in action, whether through site updates, development milestones, or technical advancements, companies provide the transparency and context that modern investors expect.

• Social Proof as Currency: Sharing third-party validation, such as expert walkthroughs, analyst commentary, or partner testimonials, strengthens credibility. In public markets, external validation often carries more weight than branded content alone.

Instagram now allows the use of AI as a sophisticated part of content production. By using both native tools and external assistants, dense technical data can be transformed into structured, high-value narratives aligned with how the algorithm surfaces content.

• Scale Technical Text Narratives: Turning technical data into engaging social content is a big challenge, but AI tools can process large volumes of information, extract key insights, and convert them into clear messaging for captions and other content formats. This helps public companies communicate complex developments in a way that is easier for investors to understand.

• Enhance Visual Storytelling: Instagram’s native AI features allow you to polish raw photos into professional-grade visuals directly within the app. For video, AI can suggest soundtracks and trending audio to match your visuals, instantly boosting your discoverability in the Reels feed.

• Optimize and Adapt: AI can take over the busywork for your team. From generating keyword-rich alt text that improves your search visibility to automating the resizing of assets for various formats, AI tools free your team to focus on what matters: the high-level strategy and the human insights that technology cannot replicate.

Instagram hashtags are no longer the primary audience targeting tools they used to be. Getting your content in front of the right eyes requires a dual focus on keywords and the platform’s AI recommendation engine. 

• Prioritize SEO Over Hashtags: Instagram now functions more like a search engine that supports keyword-driven discovery. Focus on adding relevant keywords to your post captions and profile bio to help the algorithm match your content with investor and industry search intent.

• Maximize Alt Text: Including keyword-rich descriptions in your image alt text improves accessibility and search visibility. This often-overlooked step provides another vital signal to the platform’s ranking systems.

• Design for DM Shares: For those using reels to reach stakeholders, “sends via DM” are now the most heavily weighted signal for distribution. This means that the algorithm prioritizes content that users find valuable enough to pass along to colleagues or peers. So, aim to start conversations in your posts to encourage those critical private shares.

• Leverage Audio for All Formats: Audio is now available for single photo posts and carousels, allowing them to appear in the Reels feed and the Explore page. Selecting audio that complements technical content gives your post a better chance of reaching a wider audience.

Building trust remains central for public companies using social media. This means moving beyond a passive broadcast model toward cultivating an active, engaged community.

• Focus on Authentic Interactions: Actively responding to your audience through timely, personalized responses ensures they stay engaged. Whether they are asking complex questions or sharing their excitement over a new project update, responding to comments signals that you value their connection. Doing this consistently also signals high activity to the algorithm, helping your future content rank higher in their Feed.

• Use Interactive Elements: Interactive features are research tools that turn passive viewers into active participants. Features such as polls and sliders allow companies to gather feedback while encouraging participation. These interactions can provide useful insight into audience sentiment.

• Leverage User-Generated Content (UGC): UGC is a powerful form of social proof that show real people vouching for your firm. Sharing content from partners, analysts, or industry participants can enhance credibility. They also build deeper bonds with your current community and encourage others to tag you in the future.

By prioritizing these human-centered engagement strategies, your firm can turn complex technical data into relatable human stories.

To protect the trust built with your audience and ensure your technical expertise remains favored by the recommendation engine, keep this essential checklist in mind:

• DO: Prioritize Search Intent. Treat your captions like search-driven content aligned with what investors and stakeholders are actively searching for.

• DO: Focus on meaningful engagement. Content that is shared privately or saved often carries more weight than surface-level metrics.

• DON’T: Rely on “AI Churn.” Avoid flooding your profile with bland, low-value AI-generated posts. In technical fields, clarity and accuracy are critical.

• DON’T: Chase vanity metrics. In a recommendation-first environment, prioritize deep engagement like Saves and DM Shares. They outweigh a high follower count or generic Likes. 

Building a sustainable presence on Instagram is about more than just intuition; it’s about using data to strategically scale what works. For public companies, this means letting insights guide every marketing decision, from content creation to distribution.

• Post Consistently at Optimal Times: With less frequent posting becoming more common, timing is increasingly important. Current 2026 data suggests that Mondays through Thursdays are the most effective days for professional engagement, with peak activity occurring between 10 am and 2 pm. 

• Analyze and Adjust: Success on Instagram requires constant refinement based on performance data.

• • Track Saves: Monitor which topics serve the most value to your audience; a high save rate often identifies your most effective content.

• • Engagement Type: Break down performance by specific actions, such as DM shares and comments, to understand which posts are successfully starting meaningful conversations.

• • Competitive Analysis: Use advanced reporting to see how your firm measures up against the competition, ensuring your strategy remains relevant within your sector.

• Consider Influencers and Ads: Organic reach in technical fields and public markets can be challenging due to high competition. Targeted paid efforts and collaborations with credible industry voices can help extend reach while maintaining trust from an established audience base.

Instagram in 2026 is no longer a platform for passive display. It is a powerful arena for active storytelling. For public companies, this shift presents an opportunity to strengthen credibility, improve transparency, and engage more effectively with investors and stakeholders.

At Global One Media, we specialize in helping public companies translate complex technical narratives into clear, high-performing digital strategies. From crafting original content that informs and engages to optimizing for social SEO, the focus remains on delivering the right message to the right audience.

Let’s get the ball rolling on your company’s social media. Contact us today for a free consultation, and let’s start refining your digital presence together.

While Facebook, Instagram, or X are good platforms for engagement, LinkedIn offers something unique: networking. As the number one platform for B2B lead generation, LinkedIn can connect you with like-minded professionals and draw attention to your company’s vision and goals. Whether you’re a junior exploration company or a start-up introducing breakthrough technologies, getting your message out is essential, and LinkedIn makes it possible.

LinkedIn’s numbers speak for themselves. With around 67.1 million companies and organizations on the platform and over a billion members, LinkedIn’s advertising solutions can help you achieve a full range of marketing goals—from brand awareness and engagement to lead generation and conversions.

All signs point to this: maximizing LinkedIn gets you more traction, and more traction means a bigger audience for your company.

A friendly reminder: LinkedIn has over a billion users in more than 200 countries and territories worldwide. So, imagine the competition in getting your company out there. Get started with a good marketing strategy to make your company stand out.

Researching what works builds the right foundation for your marketing strategy. Here are the main building blocks you need to know:

Targeting your message is essential. Once you know what you are trying to accomplish on LinkedIn, whether that’s lead generation or brand awareness, it becomes easier to set goals. Your company’s LinkedIn profile should reflect your marketing goals and provide opportunities for people to get to know what you do. Define your message to better target your audience.

Once you know what you stand for, it’s time to look for your people. Understanding your audience, starting with their demographics, can help you deliver a message that resonates and drives impact. Understand what matters to them: their interests, the challenges they may experience, and how these tie back to your company’s brand image.

Here we get down to business: creativity and engagement go hand in hand online. Images drive more engagement than text, and videos capture even greater attention. Custom image collages and PDFs also perform well on the platform.

It’s vital to keep up with trends when creating content. What looked good a month ago can be outdated today. Getting the right team to make and curate your company’s profile and posts can boost engagement and keep your posts relevant.

Using keywords and hashtags can help users find your content organically. Inserting them throughout your posts and About section ensures that you are refining your content to reach its target audience. Sharing relevant content can also boost visibility. Promote your company’s page through your website, newsletter, and more.

Highlight your best content using LinkedIn’s sponsored content. LinkedIn’s advertising tools, such as Message Ads, Dynamic Ads, or Text Ads, powered by Campaign Manager, are game changers in how you can approach marketing and advertising campaigns on the platform. LinkedIn also has comprehensive targeting to help you reach your audience. You can also consider tapping into LinkedIn’s influencer circle if you think your company aligns with a certain influencer’s image.

Social media marketing doesn’t have to be complicated. Tracking what works and what doesn’t makes it easier to refine your strategy. Track how many leads your ads generate with conversion tracking. For deeper insights, LinkedIn Page Analytics and publishing analytics help you monitor performance.

In essence, a good LinkedIn marketing strategy makes your company memorable. Frank Howard, co-founder of Margin Ninja, said it best:

“Good storytelling makes a brand memorable. It’s what turns dry marketing into something people actually care about.”

Here are a few examples of LinkedIn posts that had good performance on the platform to get you inspired.

1. A parody LinkedIn post of Sesame Street’s Elmo getting fired – This post blends humor with a relevant social issue: government funding for public broadcasting. While not directly tied to a company, it demonstrates that you can still have fun on LinkedIn and get to the right audience when your message is clear.
2. An author’s LinkedIn post that got 5k reactions and over 400 comments – An example of exceptional writing, this post used hooks and built engagement by knowing exactly what their target audience cared about. It concluded with a link to follow the author, which helped to increase their follower count.
3. Ben & Jerry’s collaboration announcement that got 2k reactions – This post keeps it simple: an image, a short caption, and a tag to the collaborator company’s LinkedIn. It shows that content doesn’t have to be lengthy or flashy, just tailored to your audience.

LinkedIn is a social media giant, making it easy for companies and businesses to connect with millions on a single platform.

Want to get started on LinkedIn? At Global One Media, we make marketing simpler for you and deliver results. We effectively communicate our client’s message through our services, including social media management, content creation & video interviews, and more.

Our LinkedIn strategies have consistently driven measurable results for clients. For example, American Tungsten’s LinkedIn page achieved 7,930 organic impressions with an 8.4% engagement rate. Similarly, Realbotix grew its LinkedIn audience to 3,084 followers, generating higher impressions and maintaining steady engagement.

Let’s get the ball rolling on your company’s social media. Contact us today for a free consultation.

Gone are the days of trying to game YouTube’s system through tricks such as buying fake views and excessive uploading. Today, the platform’s algorithm recommends videos based on viewer interests and behavior, which makes having a niche essential. Meanwhile, a video’s popularity depends on engagement from users, not bots.

To succeed under this system, creators need to understand which signals YouTube values most.

• Click-Through Rate (CTR) – How often viewers click when your video is recommended
• Watch Time and Retention – How long viewers stay, showing how engaging your content is
• Audience engagement – Human, not bot, interactions such as likes, comments, and shares

Algorithms are constantly evolving, and what works today may not work tomorrow. That’s why it’s important to stay on top of trends. By using YouTube Studio’s analytics, especially Audience reports and Advanced Mode, creators can identify the video lengths that perform best, the times when viewers are most active, and the types of content that resonate most with their audiences.

YouTube’s Creator resources highlight tools that help you adapt, whether you branch into Shorts, test live streams, or monitor viewer demographics. Creators who thrive are those who stay agile, continually test formats, and pivot based on results.

Understanding YouTube’s algorithm is only part of the equation. Creators must also optimize the elements that influence its signals.

The thumbnail is the first impression viewers get of a video and one of the strongest factors influencing watch time. Eligible creators can use YouTube Studio to compare the watch time share performance of up to three video thumbnails, then refine their content strategy accordingly.

Best practices for effective thumbnails include:

• Emphasize clear subjects (e.g., a face, object, or product) so viewers know where to look
• Apply high contrast so your subject stands out against the background in both YouTube’s light and dark modes
• When using faces in a thumbnail, show expressive emotions
• Ensure the thumbnail clearly communicates what the video is about
• Always follow YouTube’s Community Guidelines

Thumbnails don’t tell the whole story, but should stop the scroll and invite the click. The practices above are just the tip of the iceberg. Graphic design principles like the rule of thirds and catering to audience preferences must also be considered. Global One Media’s services ensure that video thumbnails effectively capture the attention of your target audience. Connect with us.

As the second-largest search engine after Google, utilizing Search Engine Optimization (SEO) on YouTube is critical, as it makes it easier for viewers to discover a channel’s content. With over 1 billion hours of video watched on the platform each day, strong SEO can make the difference between a video going viral or being overlooked.

Before writing a video’s title, description, and tags, the first step is to conduct keyword research. One of the simplest ways to find keywords is by using YouTube’s search bar. Enter a word or phrase and note the auto-suggestions, as they reveal what people are actively searching for.

Viewers rely heavily on the title to understand what the video is about. Make sure it is engaging, descriptive, and most importantly, keyword-rich.

YouTube highlights the best practices for crafting titles:

• Be accurate: Ensure your title clearly represents the video
• Be succinct: Keep the title short and place the most important words near the beginning
• Limit ALL CAPS and emojis: Use them sparingly to emphasize emotion or highlight special elements in the video

A video’s ranking on YouTube’s algorithm also depends on its descriptions. Make sure each video has a unique description, as this improves search visibility and helps it stand out from similar content.

The description is a tool to cross-promote to other platforms such as X (Formerly Twitter), LinkedIn, Facebook, and Instagram. Always include direct links in the description.

Using hashtags in the title or description will help YouTube classify your content with other videos or playlists that share the same hashtag, making it easier for viewers to find related content. Use a mix of broad and specific tags, including keywords. Be sure to follow YouTube’s tagging policies, which prohibit misleading or excessive tags.

Global One Media’s content writers are skilled at crafting engaging, SEO-optimized copy that drives visibility and connects with your audience. We ensure that our videos highlighting your company feature an informative yet concise description with integrated keywords, links, timestamps, and more, so viewers get the details they need. Learn more.

Collaboration is one of the most effective ways to expand reach. Partnering with other creators introduces you to new audiences while giving your existing viewers something fresh.

Global One Media puts this into practice by working with dedicated YouTube channel hosts who serve as the bridge between publicly listed companies and retail investors.

Learn more about the hosts of our Stocks To Watch channel:

Success on YouTube in 2025 doesn’t happen by chance. Behind every overnight sensation are creators who have grown through consistency, effort, and smart use of current social media best practices.

We bring these elements together by combining proven methods with the agility to adapt to emerging trends. The result is content that captures attention, builds trust, and expands reach. By applying these strategies, channels can see real results. From February 2 to August 25, 2025, VidIQ data shows that our Stocks To Watch channel achieved a 111% rise in views, a 1200% surge in subscribers, and 115 videos published.

As we head into the final quarter of 2025, it’s clear what strategies have driven growth this year. These trends are likely to continue shaping YouTube success in 2026, but channels must be ready to adapt to the platform’s ever-changing landscape.

Partner with Global One Media today to build your YouTube strategy and strengthen your influence with retail investors. Contact us.

It’s no surprise that the average American adult spends at least two hours on social media daily. After all, for a world always in motion, social media almost always manages to be one step ahead. From global news to pop culture moments, everything is captured, discussed, and amplified online—often through a social media platform.

And it’s not just private individuals online; businesses have caught up with the hype. Many companies across industries use social media marketing to boost their image and cast their net wide to reach millions of people. With a single post or video, they can enhance their branding, communicate their message, and rapidly grow their audience.

Other advantages of social media marketing include:

• Creating transparency and building trust with your audience
• Effective and timely distribution of messaging
• Trackable progress and low-cost options for business accounts

Social media offers a powerful marketing opportunity for businesses. However, capturing attention is only the first step. Maintaining a consistent brand personality across every platform helps ensure a clear message to your audience. 

Whether it’s Facebook, Instagram, X, or LinkedIn, every post should align with your company’s identity. But with the social media giants dominating the space, is there still room for new kids on the block? These eight social media platforms seem to think so.

These emerging platforms have carved out unique niches, combining strong branding with loyal user bases that continue to grow through word-of-mouth and community engagement. With their expanding subscriber bases, they’ve secured a place for themselves in an already crowded social media landscape.

In the fast-paced online world, the ability to genuinely connect with your audience is a major strength for any company. What may seem simple is actually remarkable—organically building an online community with long-term growth potential is something more companies need to catch up on.

Explore these eight up-and-coming platforms. Your company just might discover a new way to connect with its community.

Users: approximately 8.1 million (as of June 2025)¹

Best for: Connecting with various communities

Social networking—done in moderation. Mastodon stands out as an open-source, decentralized social media platform developed by a non-profit organization. It gives users control over their social media presence and activity through unique servers, giving online communities autonomy and flexibility in a safe online space.

Users: 10 million (as of January 2025)

Best for: Expanding your network and building local connections

Never lose track of your friends on the location-based social media platform Jagat. The app allows users to share real-time location updates and connect with like-minded individuals within the area. Mapping a new world and communities through chats and videos is possible through this emerging platform.

Users: Over 15 million (as of March 2025)

Best for: Effective brand messaging

A lifestyle community platform that actively chooses quality over quantity, Lemon8 is considered TikTok’s sister app and is slowly gaining ground among Gen Z and millennial women. The platform’s magazine-like approach to lifestyle content and topic-driven engagement are both key features that make it stand out.

Users: Over 20 million monthly active subscribers (as of January 2025)

Best for: Reaching the target demographic with long-form content

Hey, you’ve got mail! Check your inbox, it’s from Substack. This online platform hosts paid newsletters written by authors from all kinds of industries and fields, covering everything from politics and pop culture to tech, travel, and more. Readers can support writers directly through subscriptions, making it a powerful tool for long-form, subscriber-driven content.

Users: Over 35 million (as of July 2025)²

Best for: Connecting with local and international communities

Talk about everything under the sky in the open network, micro-blogging platform BlueSky. Heralding the social internet, this social media platform allows users to curate their timeline and media consumption through filters and other tools. Users can keep track of broad networks such as global news, as well as micro-networks such as friends and family, ultimately aiming for a better online experience.

Users: 200 million global monthly users (as of May 2025)³

Best for: Engaging and connecting with communities

Originally for gamers, Discord has since blossomed into a social media platform for all kinds of communities. With voice, video, and text features organized into servers, it’s now a platform for creators, brands, and fans alike. Its community-first model continues to attract new users daily.

Users: Over 300 million users (as of May 2025)

Best for: Reaching the target demographic with short-form content

A short video lifestyle and social media platform primarily catering to Chinese users, many users crossed the ocean to access RedNote during the TikTok ban that occurred earlier this year. Its unique algorithm is one of the key reasons why users stay, creating an authentic online experience in an already noisy online world.

Users: Over 320 million monthly users (as of July 2025)⁴

Best for: Sharing short-form content and joining real-time conversations

The Robin to Instagram’s Batman, Threads, was launched in 2023 and has quickly climbed the ladder towards the social media giants. With a text-based social media platform similar to competitor X, this social media platform brings micro-blogging to the Metaverse. Users can interact with one another by starting conversations, posting updates, and sharing short-form videos and pictures.

Staying current with the evolving social media landscape can help your business get an edge in an already fast-paced environment. Relying on the same old tricks and skills no longer cuts it—your strategy needs to evolve to stand out.

At Global One Media, we make social media marketing easier for you. Our success in elevating the social media presence of our clients, from small to mid-cap listed companies across industries, proves just how impactful the right strategy can be.

Our current work with Arctic Minerals, detailed in our case studies, dramatically boosted their social media engagement. After modernizing and sharpening their brand image, Instagram visits increased by 230.8%, and Facebook visits surged by 1,600%. While many factors can influence stock performance, this digital impact aligned with a notable upward trend. Between November 2024 and June 2025, ARCT stock rallied 127% from its lows and is currently up +49.63% over the 7-month period. Beyond social media management, we also offer website design, email marketing, and more.

Ready to jump ahead? Contact us and start upgrading your company‘s social media presence today!

¹ Mastodon has around 8.1 million registered accounts as of June 2025, with around 300,000 active users on Mastodon.social’s main server.
² BlueSky reportedly has over 35 million registered users and 4.1 million daily U.S. and U.K.-based active users as of June 2025.
³ Discord has over 614 million registered users and 200 million monthly active users as of May 2025.
⁴ Threads has over 320 million monthly active users, with around 115.1 million daily active users as of July 2025.