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Why TikTok is Gen Z’s Preferred Search Engine (and How Your Business Can Capitalize on It)

Step aside, Google. There’s a new search engine sheriff in Gen Z town: TikTok. In a survey by Her Campus Media, a US-based media and marketing company, 74% of Gen Z internet users use TikTok for…

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2024 is shaping up to be a much better year than 2023. Will that trend continue?

Thus far in 2024, major stock market indices have shown varied performances, reflecting diverse economic conditions globally with western indices performing generally better than emerging market…

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Top 7 Must-try AI Digital Tools for Work and Businesses

Artificial Intelligence is an amazing tool. It takes tedious and repetitive work and does it more efficiently. AI also thinks for itself, giving people a “second brain” to work with. But with so many…

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How Canadian and International Investors Can Invest in the TSX Venture Exchange

And why they should

The Toronto Stock Exchange Venture Exchange (TSXV) is Canada’s junior listings market, providing a platform for small and mid-sized companies to access capital. Recognized globally, the TSXV serves…

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7 Money-Saving Tips to Jumpstart Your 2024 Financial Journey

2023 was a challenging year for everyone’s wallets. Fortunately, there is a reason for cautious optimism this 2024 with news that inflation is dropping1 and interest rates may shortly fall. Fresh…

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Evolving Technology Spearheads 2024 Digital Marketing Trends

Every year brings new technology and trends that evolve so quickly that Digital Marketers could often be left behind if they don’t actively anticipate them. From the continued dominance of…

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Stock Markets are Turning Into Gen Z Playgrounds

Do youngsters these days spend all their money on espressos and Gucci? Survey says that, well, not really. A report1 published by consumer financial services company Bankrate showed that young people…

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Investor’s Guide to OTC Markets

What are the OTC markets? And how can investors access them? Shares traded on the OTC markets follow a unique process. OTC, short for “over-the-counter”, represents stocks not listed on major…

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Critical Raw Materials: The Key to the EU’s Green and Digital Future

Today’s evolving landscape of energy transition and digitalization has made critical raw materials (CRMs) more in demand than ever before. This is especially evident in the European Union (EU), as…

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From Ancient Times to the Digital Age: The Enduring Value of Gold and How to Invest in It

Gold has been valued as a precious commodity since ancient times, but it wasn’t until around 550 BCE that it began to be used as a form of currency. The Romans started issuing gold coins in 50 BCE,…

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Getting Millennials and Gen Zs to Invest is Easier Than You Think

Zoomers and Millennials are emerging as powerful forces shaping the investment landscape. Often called digital natives, the experiences of young generations are molding unique behaviors grounded on…

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How Social Media Became a Powerful Tool for Investment Literacy and Business

Nearly 4 out of 5 Gen Z, or Zoomers, get their financial advice from social media, according to a survey commissioned by Forbes Advisor1. Of the social media platforms listed, YouTube and Reddit…

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