Why TikTok is Gen Z's Preferred Search Engine (and How Your Business Can Capitalize on It)
Step aside, Google. There’s a new search engine sheriff in Gen Z town: TikTok. In a survey by Her Campus Media, a US-based media and marketing company, 74% of Gen Z internet users use TikTok for search and 51% favor it over Google.1
For Zoomers, TikTok isn’t just a platform for viral challenges and lip-syncing. It is quietly undergoing a revolution– transforming into a search engine for a generation that prefers bite-sized information and visual storytelling.
In this blog, we’ll explore TikTok’s popularity among Gen Z users and how it is reshaping marketing strategies.
TikTok’s Appeal to Gen Zs
TikTok appeals to Gen Z for two key reasons. First, dwindling attention spans have changed the way people consume information.
In 2004, the average attention span on any screen was two and a half minutes.2 By 2023, it had drastically decreased to 8.25 seconds.3 This short attention span is now a common trait among Gen Zers.
Lengthy articles or dense walls of text found online do not pique Gen Z’s interest like they used to. Instead, Zoomers crave quick, visual bursts of information. Hence, the platform’s short-form video format thrives by providing users with easily digestible and shareable content.
This is particularly relevant in the realm of finance and investing, where young people seek information and tips from TikTok finfluencers. With videos typically lasting less than 60 seconds, users can search for and absorb knowledge in digestible chunks. Imagine searching for “how to invest in stocks”, and instead of a technical guide, you get to see real people explaining concepts, sharing experiences, and offering insights.
Second, the platform personalizes a user’s search experience. Unlike traditional search engines, TikTok’s search bar presents information relevant to your interests and needs.
For example, searching for “mining stocks” yields videos related to the reels you liked and accounts followed. This feature aligns with the younger audience’s consumer behavior, as a 2023 global survey from Statista revealed that approximately 60% of Gen Zers prefer brands reflecting their personal values.4

TikTok’s Impact on Marketing Strategies
TikTok’s emergence as a search engine presents opportunities for companies looking to connect with Gen Z consumers.
For marketers, influencer marketing is a key strategy on TikTok. The platform has influencers with dedicated followings, making them valuable partners for brands seeking to reach the Gen Z audience.
A research study indicates that 63% of Gen Z and Millennials trust influencers over brands. Collaborating with influencers whose content aligns with a company’s brand values allows marketers to leverage TikTok’s highly engaged audience to amplify a company’s message and drive brand awareness.
Creative advertising strategies tailored to TikTok’s short-form video format are also essential. Given that Zoomers’ attention spans are becoming shorter, it’s crucial to have content that captures their interest quickly.
Examples of effective content include showing what’s happening behind the scenes in a company, encouraging followers to create content featuring a firm’s products, and discussing topics that resonate with Gen Z, such as women’s empowerment.
Global One Media’s TikTok Marketing
TikTok is more popular than ever. The platform’s evolution into a new search engine for Zoomers makes it a powerful marketing tool for companies looking to build a massive and loyal Gen Z following.
As TikTok continues its meteoric rise, marketing experts here at Global One Media are proactively embracing and understanding this pivotal shift in digital marketing. Not convinced? Check out our official TikTok channel.
Ready to take your Gen Z marketing to the next level? Contact Global One Media today to schedule a free consultation and discover how we can propel your company into the spotlight on TikTok.
1 Insider Intelligence. TikTok gains favor among Gen Z over Google for searches
2 American Psychological Association. Speaking of Psychology: Why our attention spans are shrinking, with Gloria Mark, PhD
3 Power Wellness. Average Human Attention Span Statistics (2023)
4 Statista. Percentage of consumers tending to buy brands that reflected their personal values worldwide as of October 2023, by generation
2024 is shaping up to be a much better year than 2023. Will that trend continue?
Thus far in 2024, major stock market indices have shown varied performances, reflecting diverse economic conditions globally with western indices performing generally better than emerging market ones. In the U.S., the Dow Jones rose to new highs, while the NASDAQ, and the S&P 500 maintained an upward trajectory, indicating a mix of optimism and sector-specific challenges. European indices like the FTSE 100 and DAX displayed minor movements, suggesting cautious investor sentiment.
For Emerging Markets (EMs), the scenario is complex with geopolitical tensions and economic resilience influencing performance. The iShares MSCI Emerging Markets ETF (EEM) highlighted long-term underperformance against U.S. markets, but a weakening U.S. dollar and lower valuations offer potential opportunities for long-term investors. Overall, 2024 presents a landscape of cautious optimism in developed markets and a nuanced outlook in EMs, with geopolitical risks still on the rise.
The US remains an engine of growth globally

The US continues to play a pivotal role in driving global economic dynamics. According to recent updates from the International Monetary Fund (IMF), the US economy is projected to experience a substantial growth rate of 2.1% in 2024, buoyed by government fiscal measures and robust consumer expenditure. On the other hand, the forecast for the Eurozone has been adjusted downwards to a mere 0.9% growth rate for the same year. China, however, has seen a positive adjustment in its economic growth expectations, now anticipated to see a 4.6% expansion in 2024. Japan, in contrast, is grappling with the dual issues of escalating consumer prices and tepid economic expansion, compounded by stagnant real wages that struggle to match the pace of inflation. Despite these challenges, the NIKKEI index recently reached an all-time high, marking a significant milestone after 34 years since its last peak in 1989.
The demand for critical minerals and precious metals remains encouraging
The outlook for critical minerals and precious metals in 2024 and beyond remains positive given several factors. Demand for critical minerals like lithium, cobalt, nickel, and copper is expected to rise sharply due to their essential role in renewable energy technologies and electric vehicles, highlighting a pressing need for increased exploration, development, and recycling efforts to meet this demand and mitigate supply constraints and geopolitical risks.
Precious metals, particularly silver and platinum, are poised for appreciation, driven by easing monetary policies, industrial demand, and their indispensable use in green technologies and fuel cells. Gold, while expected to see moderate price increases, faces a shift in demand dynamics, with investment demand softening and official demand stabilizing at higher levels.
The economic slowdown in some regions poses challenges but also sets the stage for a modest recovery that could influence metal prices and demand. The overarching trend towards sustainability and electrification underpins the long-term outlook for these resources, with the mining sector at a critical juncture to balance economic performance with environmental and social governance considerations. As the industry navigates through these complexities, strategic investments and innovations in mining and metal extraction technologies are essential to ensure a sustainable supply chain that can support the global transition to a cleaner, more sustainable future.
Global One Media helps investors and exploration companies find each other
As 2024 progresses, it appears to hold more promise than 2023, particularly with the ongoing US elections and the uncertain future of the Biden Administration’s efforts for re-election. In this context, Global One Media provides essential support for companies looking to expand their reach globally. Our team, comprised of experienced marketers and digital strategists, focuses on connecting your brand with a diverse audience worldwide. We specialize in developing and implementing targeted digital marketing strategies that aim to communicate your message effectively. Engaging with Global One Media means accessing a wealth of knowledge in digital marketing and investor relations to support your project’s growth. Contact us to learn how we can assist in achieving your goals with a more measured approach.
Top 7 Must-try AI Digital Tools for Work and Businesses
Artificial Intelligence is an amazing tool. It takes tedious and repetitive work and does it more efficiently. AI also thinks for itself, giving people a “second brain” to work with. But with so many new AI tools in the market today, how do you know which is the right one for you? Here’s a curated list of 7 must-try AI tools that can help make business and marketing much easier.
1. Jasper AI
Here is an AI platform that is a must-have for marketing campaigns out there. Jasper is an “AI Co-pilot” that offers features that help with planning, brand execution, and even analytics. Say goodbye to generic-sounding copy as Jasper AI can create SEO-friendly content using a company’s past branding material as input. There are even templates for marketing materials like Product Reviews, Blog Posts, or Google Ads that make idea-to-execution much more streamlined. Think of Jasper as an AI Content Writer Assistant that you’d be glad to have on your team. Anyone who wants to try this amazing platform can avail of a free trial before diving into Jasper’s pro plan costs only $59 a month.
2. Murf
Murf is a text-to-speech program that gives a voiceover for every need, be it for advertisements, YouTube videos, Instagram reels, or presentations. With twenty languages under its belt, Murf isn’t content to stick to one boring voice. It is infinitely customizable down to the tone, pitch, and even pronunciation. The cherry on top is that it can also be seamlessly integrated into Canva and Google Slides for better presentations. For those who need natural and diverse voiceovers, Murf has you covered. Murf is free to try out and its basic plan starts at $19 a month.
3. Plus AI
Making a beautiful and engaging presentation is a skill that takes a lot of time to learn. Thankfully, Plus uses the power of machine learning to generate fantastic and understandable presentation formats using only text prompts. It’s seamlessly integrated into Google Slides which makes creating presentations a breeze. It also has a huge number of layout templates allowing for infinite possibilities. When you need an amazing presentation done in a pinch, look no further than Plus AI. Plus AI comes with a free trial for 7 days and two plans of $10/month for basic plan and $20/month for the pro plan.

4. Framer
Thanks to the difficulties of learning proper coding, creating a good website has a steep learning curve. Framer one-ups the other website builders by using AI to generate website design. Layout dynamic websites, design stellar UI, and publish it ready with SEO-friendly copy. All that without writing a line of code. With this platform, you can create the dream website for your business in no time. The platform’s basic features are free for any hobbyist to use but for businesses looking for better features, but there is also a pro plan for $30 a month.
5. Rytr AI
Small-business owners shouldn’t feel left out of the benefits of AI assistance. Rytr AI specializes in helping small businesses. It writes copies for anything from social media posts to vital emails. It is easy to use and has a Google extension that seamlessly integrates with Google Suite and social media platforms. On top of all that, Rytr’s basic plan is free with its two paid plans being pretty cheap too at $9/month and $29/month, making it perfect for those small business owners who need the extra help.
6. Supermeme
Meme marketing helps connect an entire generation of clients and consumers to products and messages easily. Unlike most meme generators, Supermeme uses AI to generate text prompts into funny high-quality memes in seconds. No layout or format work is needed. Supermeme helps make this valuable marketing tool easier to create by generating good-quality memes to grab your audience’s attention. Supermeme is free to try out but it also offers an advanced package for marketing teams for $24.99 per month.
7. Midjourney
Midjourney is one of the leaders in the field of text-to-image generators and for good reason. It’s unique in that it is exclusively accessed via Discord, a user-friendly chat service that is accessible via web or mobile app. Once that is set up, Midjourney generates stunning images with just the right kind of prompts. The generated images can be customized in many ways, with the generator giving you image variations for more options. Whether for thumbnails on YouTube videos or for conceptualizing new ideas, Midjourney captures that required visual creativity best. Midjourney does not have a free trial but its basic plan starts at $10/month and its standard plan starts at $24/month.
Finding Your Very Own Handy AI Digital Assistant
Finding the right platform will take experimentation, but it is easily worth it. Having handy AI assistant tools makes the difficulties of modern business easier to handle. They can do everything, helping with writing, website creation, and even meme generation.
There are loads more platforms to explore. Don’t be limited by what’s on this list, feel free to explore and experiment with new platforms that suit your needs. These 7 platforms are just the jumping-off point into a whole new world.
For a More Human Form of Marketing Support
However, there is still a place for warm human connection in the business world. Global One Media is here for those who need some help appealing to the young investors of today. Connect with us.
How Canadian and International Investors Can Invest in the TSX Venture Exchange
The Toronto Stock Exchange Venture Exchange (TSXV) is Canada’s junior listings market, providing a platform for small and mid-sized companies to access capital. Recognized globally, the TSXV serves as a gateway for growth-stage companies, particularly in sectors like mining, energy, and technology. This exchange is essential for investors looking to diversify their portfolios with potential high-growth investments.
WHY INVEST IN THE TSXV?
Investing in the TSXV can be attractive for several reasons:
- Diversity of Sectors: The TSXV lists companies across various industries, offering unique investment opportunities.
- Potential for High Growth: Many companies on the TSXV are in their early stages, presenting the possibility of significant returns.
- Access to Emerging Markets: The TSXV includes companies operating globally, providing exposure to emerging markets.
WHAT IS SO DIFFERENT ABOUT THE TSX VENTURE EXCHANGE?
The TSX Venture Exchange (TSXV), located in Canada, is distinctive from other stock exchanges due to several key characteristics:
- Focus on Small and Medium Enterprises (SMEs): TSXV is tailored for small and medium-sized enterprises. It provides these companies with a platform to access venture capital, which is often more challenging to secure through larger exchanges.
- Junior Listings: The exchange is well-known for its significant number of junior listings, particularly in sectors like mining, oil and gas, and technology. These are often early-stage companies with a higher risk/higher reward profile.
- Tiered System: TSXV operates a unique two-tiered system. Tier 1 is for more advanced companies with more significant financial and resource requirements. Tier 2 is for smaller or early-stage companies. This structure helps tailor the regulatory and listing requirements to the size and stage of the company.
- Graduation to TSX: The TSXV serves as a feeder system to the Toronto Stock Exchange (TSX). Companies that grow and meet higher listing standards often “graduate” to the TSX. This pathway provides a clear route for growth and increased exposure.
- Regulatory Environment: The TSXV, like other Canadian exchanges, operates under a different regulatory environment than exchanges in the U.S. or Europe. This includes specific rules around financing, corporate governance, and disclosure that are designed to be more accommodating for smaller companies.
- Investor Base: The exchange has a unique investor base interested in venture-stage investments. This includes both retail and institutional investors who are accustomed to the higher risk and potentially higher returns of such investments.
- Global Reach: Although it’s a Canadian exchange, TSXV has a global reach, attracting international companies and investors, particularly those interested in resource-based sectors.
- Access to Capital: TSXV provides easier access to capital for small-cap companies compared to larger exchanges, which often have more stringent listing criteria and requirements.
These qualities make the TSX Venture Exchange an attractive option for smaller, growth-oriented companies seeking capital and exposure, and investors seeking exposure to companies with high growth potential, especially in specific sectors like natural resources and technology.

HOW CANADIANS CAN INVEST IN TSXV COMPANIES
Canadian investors have several avenues to invest in the TSX Venture Exchange (TSXV). Here are some of those methods.
- Direct Stock Purchase through Brokerage Accounts: The most common method is to buy stocks directly through a brokerage account. Canadians can choose from various brokers, including traditional full-service brokers and online discount brokers. Examples include TD Direct Investing, RBC Direct Investing, Scotia iTRADE, BMO InvestorLine, Questrade, and Wealthsimple Trade.
- Exchange-Traded Funds (ETFs): ETFs that focus on Canadian small-cap or venture stocks can include companies listed on the TSXV. ETFs are traded like stocks and can be purchased through a brokerage account.
- Mutual Funds: There are mutual funds that invest in small-cap Canadian companies, which may include TSXV-listed companies. These can be purchased through financial institutions, investment advisors, or directly from mutual fund companies.
- Managed Portfolios or Investment Advisory Services: Investors can use managed portfolio services or investment advisors who can make investments in TSXV-listed companies on their behalf.
- Tax-Advantaged Accounts: Investments in the TSXV can be held in tax-advantaged accounts like Tax-Free Savings Accounts (TFSAs) or Registered Retirement Savings Plans (RRSPs). These accounts offer tax benefits and can be used to purchase stocks, ETFs, and mutual funds that include TSXV investments.
- Robo-Advisors: Some robo-advisors may include TSXV-listed stocks in their portfolios, depending on the investor’s risk profile and investment strategy.
- Private Placements: Accredited investors can participate in private placements offered by companies on the TSXV. This involves directly purchasing shares from the company, usually before they are offered to the public.
- Stock Options and Derivatives: For more experienced investors, options and other derivatives based on TSXV stocks can be a method of investment, albeit an indirect one.
Each of these methods varies in terms of the level of active management required, risk exposure, potential returns, and liquidity. Investors should consider their investment goals, risk tolerance, and investment knowledge when choosing the method that best suits their needs. Additionally, consulting with a financial advisor can provide personalized advice and guidance.
FOR INTERNATIONAL INVESTORS
International investors have several options to invest in the TSX Venture Exchange (TSXV), although the methods may vary depending on their location and the regulations of their home countries. Here are some common ways international investors can invest in the TSXV:
- International Brokerage Accounts: Use a brokerage account that offers access to international markets, including Canada. Brokers like Interactive Brokers, Charles Schwab, and Fidelity are known to provide access to Canadian markets for international clients. Some Canadian brokers allow non-residents to open accounts as well. This might involve more complex registration processes and adherence to both Canadian and the investor’s home country’s regulations.
- Global Trading Platforms: Platforms that cater to global investors often include access to multiple stock exchanges, including the TSXV. These platforms can be more convenient for managing a diversified international portfolio.
- Mutual Funds and Exchange-Traded Funds (ETFs): Invest in international mutual funds or ETFs that include Canadian small-cap or venture companies, some of which may be listed on the TSXV. These funds can be accessed through local brokers or financial institutions in the investor’s home country.
- Asset Managers and Investment Firms: Hiring an asset manager or an investment firm that specializes in Canadian or international markets can be an option. They can manage investments on your behalf, including those in the TSXV.
- Partnerships or Joint Ventures: For larger or institutional investors, forming partnerships or joint ventures with Canadian entities can be a pathway to invest in ventures listed on the TSXV.
- Private Placements: Participate in private placements offered by TSXV-listed companies. This is typically available to accredited or institutional investors and involves directly purchasing shares from the company.
- ADR (American Depository Receipts): If a TSXV-listed company has ADRs traded in the United States, international investors can invest through these ADRs, which are available through many international brokerage accounts.
CONCLUSION
The TSX Venture Exchange (TSXV) in Canada is a specialized market primarily for Small and Medium Enterprises (SMEs) and early-stage companies, particularly in sectors like mining, oil and gas, and technology. Characterized by its unique two-tiered system, the TSXV caters to companies at different stages of growth, providing a pathway for eventual graduation to the larger Toronto Stock Exchange (TSX). This exchange appeals to a diverse investor base, familiar with the high-risk, high-reward nature of venture-stage investments. While it offers smaller companies easier access to capital, investors should approach the TSXV with caution, balancing their quest for high-growth opportunities with prudent risk management strategies to succeed in this dynamic investment landscape.
7 Money-Saving Tips to Jumpstart Your 2024 Financial Journey
2023 was a challenging year for everyone’s wallets. Fortunately, there is a reason for cautious optimism this 2024 with news that inflation is dropping1 and interest rates may shortly fall.2
Fresh from starting from a brand new year slate, there are several financial goals to pursue in 2024 for current and aspiring money savers. We’ve rounded up seven money-saving pointers to jumpstart your savings journey and into the path of better financial health. The following tips could both safeguard and expand your existing funds significantly throughout the year.
1. SET FINANCIAL GOALS
Don’t count on a sudden miracle that you’ll get rich overnight, establish your plans for financial success. For reference, some people’s financial goals are to have enough financial security to avoid stressing about money. While others aim to save enough money to afford a dream vacation or to buy a house.
It’s gonna take some time planning so start listing and prioritizing your financial aspirations and then create a roadmap for achieving them. A well-known goal-setting technique is the SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) Criteria:
| SMART Criteria | |
| Specific | What will you achieve? What will you do? |
| Measurable | What data will you use to decide whether you’ve met the goal? |
| Achievable | Are you sure you can do this? Do you have the right skills and resources? |
| Relevant | Does the goal align with those of your team or organization? How will the result matter? |
| Time-bound | What is the deadline for accomplishing the goal? |
Source: Mindtools.com
Without goals to strive for, your financial journey is likely to be less exciting and aimless so start your year right by making plans today.
2. CREATE AND STICK TO A BUDGET
The road to a better financial standing is tough but fulfilling. So make sure your roadmap is realistic. To ensure that you can consistently monitor your money-saving progress, it is important to create a budget. A simple budgeting framework to try is the 50/30/20 rule3:
- 50% of your income for needs (housing, food, transportation, etc.)
- 30% of your income for wants (travel, entertainment, etc.)
- 20% of your income to savings and debt repayment (examples include creating an emergency fund or saving for retirement)
By having a budget, you’ll better understand how much you earn and spend in a specific time period. This allows you to pinpoint where you should cut your expenses. Learning how to budget, especially with little to no experience, takes time and practice but it will be worth it in the end.
3. BUILD AN EMERGENCY FUND
One of the first steps you take when you start saving money is to build an emergency fund, especially in today’s volatile and unpredictable economy. Setting money aside for unplanned financial setbacks ensures that you will be able to recover quicker and get back on track to reaching your financial goals.
A common suggestion is to have enough cash to cover three to six months of expenses.4 Also, you can consider keeping your emergency money in a separate bank account. This distinguishes the money set for emergencies from those allocated for regular expenses and savings goals.

4. USE MONEY-SAVING APPS
If you haven’t already, it is time to catch up with the digital age and explore different money-saving apps. These include financial goal-setting, automated saving, and expense tracker apps that can make your money-saving journey in 2024 less of a hassle. In particular, the best budgeting apps monitor your savings, investments, debts, and/or credit score.
A fad nowadays is digital consumers looking to save on their online shopping expenses by availing of digital coupons or e-coupons. These are available nowadays on a store’s website, digital newsletters, digital coupon apps, coupon sites, and browser add-ons.5
5. DIVERSIFY YOUR INCOME SOURCES
There’s always a chance that you could lose your main source of income and the impact can be severe to your financial health. A solution to provide yourself a safety net is to diversify your sources of income.
A common way is to build your passive income through making investments. The income can come from your portfolio’s investment mix of individual stocks and bonds, mutual funds, and exchange-traded funds. Investments can help you accumulate wealth over time. You could boost your net worth and financial freedom by allowing your investments to grow.
6. CONSIDER FINDING A FINANCIAL ACCOUNTABILITY PARTNER
If you can, find a financial accountability partner. They should be a trusted person who can provide you with the accountability and support needed to stay consistent with your money-saving habits. Having a partner to share your financial goals with gives you a sense of shared responsibility and mutual motivation. It’s a plus if your partner is well-versed in financial planning because they can offer insights, identify potential challenges, and help with budgeting and growing your money.
7. STAY UPDATED ON WHAT’S HAPPENING IN THE FINANCIAL LANDSCAPE
The financial landscape is always changing. Keeping yourself informed and updated with what’s going on in banks, financial markets, and the global economy equips you with the knowledge to make wiser financial decisions. The best ways to stay updated with all financial news happening worldwide include checking credible news sites and listening to reputable podcasts. You can start being your own financial guru by simply installing financial news apps on your smartphone to receive real-time news alerts. Just be sure to develop a consistent routine of staying informed.
Empower yourself with more financial knowledge by reading the articles found in Global One Media’s blog.
1 World Bank Blog. Is the great inflation scare over? The case for cautious optimism.
2 CBS News. Federal Reserve leaves interest rate unchanged, but hints at cuts for 2024.
3 NerdWallet. Budgeting 101: How to Budget Money.
4 Securian Financial. 5 steps to building an emergency fund
5 Microsoft. Understanding digital coupons and e-coupons
Evolving Technology Spearheads 2024 Digital Marketing Trends
Every year brings new technology and trends that evolve so quickly that Digital Marketers could often be left behind if they don’t actively anticipate them. From the continued dominance of short-form content to the rise of Artificial Intelligence, here are the digital marketing trends to watch for in 2024.
Short-form Video Content is King
One of the biggest trends going into 2024 is the rise of short-form video content on social media sites. The most popular of which is the website TikTok whose popularity is undeniable as the platform is host to 1.1 Billion active users globally. Pew Research even reveals that more Americans are getting their news on TikTok with 32% of people aged 18-29 saying that they get their news from the website.1 Even outside of TikTok, Short-form video content like Facebook and Instagram Reels are shoring up to play a major role in advertising online. For instance, 70% of customers use videos on Instagram to plan their next purchase.2 Marketers should be wise to use short-form video content in creative ways to better market their products to a wider online audience.
AI, Your Handy Marketing Assistant
The rise of Artificial Intelligence bots such as ChatGPT also presents new opportunities for marketers by making their lives much easier. For example, they can help personalize ads through Dynamic Creative Optimization, provide translation support, run predictive analytics to identify consumer trends and patterns, and many more.3 When used well, artificial intelligence can help optimize a marketer’s work and present new opportunities.

Up-close and Personalized
In the past, advertising was a shot in the dark. Companies send out one singular message with mass appeal in the hopes that it resonates with enough people to draw a large audience. However, the internet and new advances in Big Data and Analytics ensure that products and services can be more personalized. Using data properly customizes products and experiences to the needs and preferences of individual consumers. Consumers are more likely to buy products that deeply resonate with them, so personalizing marketing to fit consumers is a winning strategy.4
Data Privacy Concerns
However, in using data to craft better product narratives, marketers need to be wary about data privacy. Data Privacy is a rising concern among consumers. Pew Research found that 77% of Americans show little faith in the way social media companies handle their data.5 The growing distrust in the gathering and use of personal data coincides with increasing regulation. In the US, California rolled out the California Consumer Privacy Act in 2018 but was joined in 2023 by Colorado, Texas, and nine other states. In Canada, the Consumer Privacy Protection Act’s second reading was finalized last April 2023 and is set to be reviewed in commission.6 The CPPA seeks to reinforce accountability rules and consent requirements, meaning that marketers have to be more careful with gathering data going into the future.
Technology at the Forefront
All these taken together, the trends of 2024 will be spearheaded by emerging technologies that change the way things are done from the rise of short-form content, to Artificial Intelligence, to personalized content. However, exciting innovations may also arise over the next year that can turn the digital marketing world upside down. Therefore marketers should always be on watch to stay on top of the trend.
The Challenge of Keeping Up
Staying abreast of technology and marketing trends poses a significant challenge for certain companies. Global One Media excels in effortlessly conveying clients’ messages to aspiring young investors through the vast reach of social media marketing.
Reach out to us to initiate your brand’s venture into the digital realm. Contact us now.
1 Pew Research Center. More Americans are getting news on TikTok, bucking the trend seen on most other social media sites.
2 Sunil Tripathy. 2024 Digital Marketing Trends: Insights and Strategies for the Future.
3 Erica McMillan. How Will AI Impact The Jobs Of Digital Marketers?
4 Jennifer Gaier. Top 5 Marketing Trends For 2024
5 Pew Research Center. How Americans View Data Privacy
6 Taylor Wessing. Canada’s 2023 Digital Privacy Landscape.
Stock Markets are Turning Into Gen Z Playgrounds
Do youngsters these days spend all their money on espressos and Gucci? Survey says that, well, not really. A report1 published by consumer financial services company Bankrate showed that young people are putting quite a bit of money into investments and are getting very active in the stock market.
Despite market uncertainties earlier this year, Gen Z pulled far ahead of other generations in trading stock investments. Gen Z, it seems, moved on quickly from the summer romance of meme stocks and market bubbles towards a full-fledged love affair with stock investments.
What the Data Says
Persistent inflation and interest rate hikes rocked financial markets in the first half of 2023. While the fear of stock losses permeated the market, no generation was as concerned with their stocks as Gen Z. Bankrate’s report indicated that, during the period, 87% of American Gen Z investors took some form of action with their stock portfolio—a wide margin compared to just 68% of millennials, 38% of Gen X, and only 35% of baby boomer investors.
The enthusiasm does not stop there. Though Bankrate found that only about a quarter of all American investors intend to put more money into stocks, about 53% of Gen Z investors intended to increase their holdings. The average was in fact largely dragged down by Gen X and baby boomers where only 19% and 9% of investors intended to put more money in stocks, respectively.
Why the Frenzy?
There are some important reasons why Gen Z became the most active generation when it comes to investing. The proliferation of investing-oriented social media channels2, for one, made relevant information far easier to access.
According to a recent study3 by the non-profit CFA Institute, social media is a leading source of investment education for Gen Z. Almost half, or 48%, of American Gen Z investors use social media platforms to learn about investing. It also ranked highly in Canada, the UK, and even China.
Another cited reason is “FOMO” or “Fear of Missing Out”. About 41% of US Gen Z investors and up to 60% of their Chinese counterparts did not want to miss out on the opportunities, maybe even egged on by friends who already made returns. In a way, this created a snowball effect where friends and acquaintances became crucial movers in stock investing.
CFA Institute’s report also highlighted the spread of stock investment apps, which made investing a far easier process4; and the rise of cryptocurrencies, which proved popular among younger investors.

Will the Gains Last?
Young investors are undoubtedly having the time of their lives with the stock market with youth trying to get started with investments as soon as possible. CFA Institute found that 82% of US Gen Z investors began to do so before they turned 21.
Still, there are some inherent challenges for the Gen Z cohort. Despite the seemingly endless optimism, CFA Institute noted that money problems remained a common barrier for Gen Zs to invest. And even though more investment material is accessible on social media, lack of knowledge remains widespread with more than 50% of the demographic in the US, UK, and Canada reporting it is a problem.
But an even bigger question still is if Gen Z enthusiasm can be matched by real returns. Studies have pointed5 out that active trading doesn’t guarantee good performance. In fact, passive investors can easily outperform day traders. It’s easy to imagine that many Gen Z investors will, perhaps, learn the lessons of investing the hard way.
Nevertheless, young people’s interest in the stock market is never a bad thing. Bankrate Chief Financial Analyst Greg McBride highlighted that “it is important for Gen Z and millennial investors to maintain the long-term focus, increasing contributions to stock-related investments, and harnessing the power of compounding higher rates of return.”
Instead of treating Gen Z’s hurdles as problems, companies, non-profits, and educators must instead look into the opportunities to turn curiosity into a real productive force.
Connect with us
At Global One Media, we seamlessly deliver our client’s message to potential young investors by harnessing the extensive outreach of social media.
Connect with us today and let us start your brand’s journey in the digital space.
1 James Royal. Survey: More than half of investors bought, sold or withheld stock contributions t his year due to inflation, safer bank returns
2 Global One Media. How Social Media Became a Powerful Tool for Investment Literacy and Business
3 CFA Institute. New research shows Gen Z are immersing themselves in the world of investing
4 Global One Media. Getting Millennials and Gen Zs to Invest is Easier Than You Think
5 Brad Barber, Terrance Odean. Trading Is Hazardous to Your Wealth: The Common Stock Investment Performance of Individual Investors
Investor’s Guide to OTC Markets
What are the OTC markets? And how can investors access them? Shares traded on the OTC markets follow a unique process. OTC, short for “over-the-counter”, represents stocks not listed on major centralized exchanges like the New York Stock Exchange (NYSE) or the Toronto Stock Exchange (TSX). Instead, OTC trading occurs directly between parties, facilitated through a network of broker-dealers, without a central exchange.
Key benefits of trading OTC stocks:
- Decentralized Trading: Instead of a centralized marketplace, these stocks are bought and sold through a decentralized network.
- Cost-Effective: OTC stocks are typically cheaper in price compared to those listed on traditional exchanges.
Why Do Stocks Trade OTC?
OTC markets cater to a diverse range of companies, from startups to established businesses that have opted for OTC listing for specific reasons. Here’s why certain stocks might end up on OTC markets:
- Startups and Emerging Companies: Many companies that are just starting out may not meet the volume or financial requirements of traditional stock exchanges. OTC markets offer them an avenue to raise capital without the restrictions of major exchanges.
- Cost-Effective Listings: Being listed on major stock exchanges can be an expensive endeavor. To save money, some companies choose to list their stocks OTC.
- Delisting from Major Exchanges: There are instances where companies previously listed on major exchanges shift to OTC markets. Here are some reasons for such a move:
- Going Private: A business may decide to retract its public status and go private, leading to its delisting. However, its stock may still trade OTC.
- Selective Delisting: If a company chooses to delist certain classes of its stock but not all, the delisted stocks might continue trading over-the-counter.
- Regulatory Actions: In some situations, a company might be forced off an exchange. This could be due to non-compliance with exchange rules or regulations set by governing bodies like the US Securities and Exchange Commission (SEC). In such cases, the stocks may find a home in OTC markets.
Trading OTC stocks can offer unique opportunities, but potential investors should also be aware of the risks associated with less regulation and transparency. As with any investment, thorough research and due diligence are crucial.

OTC Markets
OTC stocks are traded on one of three exchanges owned by the OTC Market Group. These markets exist in the US and are regulated by the SEC. Canada, on the other hand, does not have an OTC market.
OTCQX:
- Referred to as the “best market”.
- Has strict listing standards, excluding penny stocks.
- Hosts many blue-chip companies from regions like Canada, Europe, Brazil, and Russia. An example is Heineken N.V. (HINKF).
- OTCQX replaced the OTCBB (Over The Counter Bulletin Board) as the primary OTC trading market in November 2021. The OTCBB no longer operates.
OTCQB:
- Termed as the “venture market”.
- Sits between OTCQX and OTC Pink in terms of standards.
- Penny stocks can be listed.
- Typically includes growing global companies.
OTC Pink:
- Known as the “open market”.
- Designed for stocks that don’t qualify for the other two markets.
- Riskiest due to lack of stringent requirements; no mandatory company disclosure for listing.
- Serves as a default market.
OTC Stock Lists:
- Over 12,000 different stocks are listed in the OTC markets.
- Despite lesser media attention than stocks on exchanges like TSX, many legitimate and large companies are found on OTC markets.
- Some companies choose OTC markets to sidestep SEC regulations or due to delisting from larger exchanges. Others, despite being large, opt for OTC listings over other prominent exchanges.
Where to Buy OTC Stocks:
Below are some brokers that enable their clients to trade OTC stocks.
- Interactive Brokers: This online brokerage offers the option to trade OTC stocks.
- Questrade: A versatile, self-managed online trading platform.
- CIBC Investor’s Edge: This platform does not support online trades of OTC stocks.
- Scotiabank: Allows trading of OTC stocks in addition to transactions on official markets.
Conclusion
The OTC markets are a good option for companies and investors to enable both to achieve their objectives. Companies can raise needed funds for their projects, and investors can gain access to promising enterprises with high growth potential. It is important to define your objectives and manage risk very proactively before making investment decisions that will impact your portfolio. Global One Media offers you usually the needed information to help you make those decisions. It is also crucial that you use a trusted broker to ensure safety, security, and good performance.
Critical Raw Materials: The Key to the EU's Green and Digital Future
Today’s evolving landscape of energy transition and digitalization has made critical raw materials (CRMs) more in demand than ever before. This is especially evident in the European Union (EU), as the regional bloc is committed to becoming the first climate-neutral continent by 2050 with the European Green Deal.
In one of its many European Green Deal initiatives, the EU proposed the Critical Raw Materials Act on March 16, 2023, with the aim to secure a sustainable supply of CRMs.1
This presents an important opportunity for mining exploration companies looking to supply CRMs to European countries.
Roadmap to Climate Neutrality
The European Green Deal is essentially a roadmap to transform the EU into a modern, resource-efficient, and competitive economy. Through a range of adopted proposals and initiatives, the Deal seeks to prepare the EU’s climate, energy, transport, and taxation policies for cutting net greenhouse gas emissions by at least 55% by 2030 and into net zero by 2050.2
The Critical Raw Materials Act is one of the EU’s core initiatives in pursuit of this vision. The proposal aims to make sure that Europe’s strategic sectors, such as renewable energy, digital, space, and defense, have a secure and sustainable supply of CRMs.
The European Commission offers a precise outline of its aims:3
- Strengthen and diversify the EU’s supply of CRMs
- Improve the EU’s capacity to monitor and mitigate risks of supply disruptions
- Improve circularity and sustainability
To boost the Act’s objectives, the EU also intends to establish mutually beneficial partnerships with third countries, that is, countries that are not EU members but have reserves of CRMs.4
Which Raw Materials Are Critical to the EU?
CRMs (also known as critical minerals in other countries) are classified as such by the EU not only because of their innate properties but rather on a combination of various factors. Two key parameters are crucial according to the European Commission:5
- Economic importance
- Supply risk
These two measures largely deal with demand and supply-side aspects of CRMs.
Among the in-demand raw materials for the EU’s green and digital future include lithium, copper, nickel, platinum group metals, and rare earth elements. For example, EU demand for lithium is expected to increase twelve times by 2030 and twenty-one times by 2050.6 As of 2023, the EU lists 34 CRMs:

Opportunities for Mineral Exploration Companies
Under the Critical Raw Materials Act, the EU intends to strengthen its engagement with non-EU member countries to develop and diversify investment, production, and trade.7 This approach helps pave the way for mining exploration companies operating outside the EU to be suppliers of CRMs to the bloc.
CDN Maverick Capital Corp. (CSE: CDN | OTCQB: AXVEF | FRA: 338B), a firm headquartered in Canada, is one such example. The company is exploring for lithium at its two exploration projects in Quebec, Canada, and in the Puna Region of northwest Argentina. CDN Maverick aims to help accelerate the global sourcing of critical mineral resources for a more sustainable future.
Another mineral exploration company is the Canada-based Alta Copper Corp. (TSX: ATCU | OTCQX: ATCUF | BVL: ATCU). With a sharp focus on advancing its copper project in northern Peru, which boasts a substantial 16 billion pound copper resource, the firm is advancing globally towards decarbonization and electrification—trends that are dramatically unfolding in the EU today.
Looking Ahead
As of this writing, the proposed Critical Raw Materials Act is being reviewed by the EU’s institutions. The latest update from June 30, 2023, stated that the Council of the EU has obtained the mandate for negotiations with the European Parliament.8
Although the Act’s final adoption is yet to be seen, there is indication that it will pass with favorable support. For instance, the Council of the EU showed its alignment with the European Commission’s proposal of the Critical Raw Materials Act’s objectives.9 This bodes well for mineral exploration companies hoping to become suppliers of CRMs to the EU. These firms can look forward with optimism as they stand to benefit and play a potentially crucial role in supplying the EU’s growing needs for a circular and sustainable future.
1 European Commission. Critical Raw Materials: ensuring secure and sustainable supply chains for EU’s green and digital future
2 European Commission. A European Green Deal: Striving to be the first climate-neutral continent
3 European Commission. Questions and Answers on the European Critical Raw Materials Act
4 Ibid
5 European Commission. Critical raw materials
6 European Commission. Critical Raw Materials Act
7 European Commission. Questions and Answers on the European Critical Raw Materials Act
8 European Council/Council of the European Union. Critical raw material act: Council adopts negotiating position
9 Ibid
From Ancient Times to the Digital Age: The Enduring Value of Gold and How to Invest in It
Gold has been valued as a precious commodity since ancient times, but it wasn’t until around 550 BCE that it began to be used as a form of currency. The Romans started issuing gold coins in 50 BCE, and for the next two millennia, many countries and empires pegged their currencies’ values to gold. By the 19th century, the “gold standard” was established, where countries created paper currencies backed by their gold reserves.
The Evolving Role and Value of Gold
In the Roman Empire, the price of gold was initially set by Emperor Augustus at 40-42 coins to the pound. Subsequent emperors debased the value of gold, leading to hyperinflation and economic instability. In Great Britain, the price of an ounce of gold was set at 0.89 pounds in 1257 and gradually increased over the centuries.
The United States adopted the gold standard in 1900, setting the value of gold at $20.67 per ounce. However, the defense of the gold standard contributed to the Great Depression, as the U.S. Treasury asked the Federal Reserve to raise interest rates to prevent the depletion of gold reserves. This led to an economic downturn and unemployment.
In response to the crisis, President Franklin D. Roosevelt outlawed private ownership of gold in 1933, requiring Americans to sell their gold to the Federal Reserve. The Gold Reserve Act of 1934 allowed Roosevelt to raise the price of gold to $35 per ounce, which lowered the dollar value and created healthy inflation.
The Bretton-Woods Agreement of 1944 made the U.S. dollar the official global currency, with the United States defending the price of gold at $35 per ounce. However, in 1971, President Nixon stopped the Fed from honoring the dollar’s value in gold, effectively taking the dollar off the gold standard.
Since then, the price of gold has fluctuated in response to various economic crises. It reached a new high of $1,917.90 per ounce in 2011 due to fears of a U.S. debt default and hit an all-time record of $2,016.58 an ounce in 2020 during the COVID-19 pandemic. As of early October 2022, the price of gold stands at $1,660.80 an ounce. Despite the detachment of currencies from gold, the precious metal continues to hold significant value today.

Gold is Still Regarded as a Precious Commodity Today
Gold continues to be regarded as a store of value and a safeguard against inflation, particularly during periods when fiat currencies are influenced by central bank monetary policies.

How to Invest in Gold
There are multiple avenues for investing in gold. One method is to purchase physical gold, such as in ounces, which subsequently necessitates storage. However, it’s important to note that buying physical gold does not yield any passive returns such as dividends. On the other hand, investor can earn returns by potentially selling the gold later at a higher price. Another strategy is to invest in gold ETFs, where you could potentially benefit from the fund being professionally managed, although returns are never guaranteed. A third option is to buy shares in gold exploration companies. This approach offers several benefits. Firstly, the cost is relatively low, as shares in gold exploration companies often only cost pennies to purchase. Additionally, these companies have the potential to yield returns in multiples of the initial investment. However, as with any investment, this is not always guaranteed.
Gold has upheld its status for centuries and is anticipated to retain its value in the foreseeable future. Factors such as reaching the peak of the monetary tightening cycle, among others, play a significant role in this projection. Even if gold is not the main commodity you invest in, it is wise to consider it as a part of your overall portfolio considering the risk mitigating factors it offers. Even hundreds of years after it was first used, gold remains a symbol of wealth and a key preservant of it. Ignore it at your own peril!

















